colderice

@colderice

@colderice

The Social NavigationGPS System

•

@colderice

• 6 Tools

• 7 Rules

• All in ~30 minutes

The Social NavigationGPS System

@colderice

Question: Do You Use Social Media?

@colderice

Question: Do you use it “successfully”?

@colderice

@colderice

Welcome to Fantasy

Island

@colderice http://www.youtube.com/watch?v=mcskckuosxQ

@colderice

WoM

@colderice

Look Up In the Sky!

@colderice

Rule #1

Automate Wisely

Good

Bad

@colderice

@colderice

Rule #2

Don’t boreme!

@colderice

Be Re-Tweetable

Be Remarkable

@colderice

@colderice

@colderice

Pop Quiz: What is the fastest way to get

the word out?

@colderice

@colderice

@colderice

@colderice

Traditional or Social MediaPushes information Fosters conversation

One-Way bullhorn Drives engagment

Marketing convo. Organic conversation

Introduction of service Interaction with clients

Cast a wide net More targeted

Limited channels of distrib. Unlimited channels

Prioritized for paid SEO Organic SEO focused

@colderice

@colderice

Rule #3

People Drive Commerce

NOT Brands

@colderice

Rule #3

People Drive Commerce

NOT Brands

@colderice

Rule #3

People Drive Commerce

NOT Brands

@colderice

Rule #3

People Drive Commerce

NOT Brands

@colderice

@colderice

@colderice

Pop Quiz: What 5 letters will get your

message out to more

@colderice

Plz RT

@colderice

@colderice

@colderice

@colderice

Something

Lintrestin

gSomething

Lintrestin

g

@colderice photo credit: iLounge.com

@coldericeOMG!

@colderice

Rule #4

Ask for What You

Want

@colderice

@colderice

Not Rocket Science, eh?

@colderice

Rule #5

Velvet Ropes Rock!

@colderice

@colderice

Rule #6

Don’t Pull a Kanye

image by http://rocketraygun.deviantart.com/

@colderice

Social Mirror Theory by Sociologist Dilthey

“...people define themselves using others viewpoints.”

@colderice

@colderice

@colderice

@colderice

@colderice

@colderice

@colderice

@colderice TheEcommerceGroup.org

Join the

Check out the business

conversationsin the

EcommerceGroup

@colderice

Rule #7

See Rules 1 - 6

colderice2-hours of

Social Marketingkiller content on 2 DVD’s

Recorded in Australia