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The Anatomy of a Strong Corporate Blog Lionel Menchaca, Christi Day, Southwest Airl Amber Naslund, Rad

Anatomy of a Strong Corporate Blog

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A rundown of the characteristics of strong corporate blogs.

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Page 1: Anatomy of a Strong Corporate Blog

The Anatomy of a Strong Corporate

Blog

Lionel Menchaca, Dell

Christi Day, Southwest Airlines

Amber Naslund, Radian6

Page 2: Anatomy of a Strong Corporate Blog

Why Blogging?

Page 3: Anatomy of a Strong Corporate Blog

Goal Setting

Page 4: Anatomy of a Strong Corporate Blog

Building A Team

Page 5: Anatomy of a Strong Corporate Blog

Resources

Page 6: Anatomy of a Strong Corporate Blog

Creating Content

Page 7: Anatomy of a Strong Corporate Blog

Driving Awareness

Page 8: Anatomy of a Strong Corporate Blog

Roadmaps & Guidelines

Page 9: Anatomy of a Strong Corporate Blog

Dealing with Detractors

Page 10: Anatomy of a Strong Corporate Blog

Success Stories

Page 11: Anatomy of a Strong Corporate Blog

Thank you!

Lionel Menchaca, Dell

Christi Day, Southwest Airlines

Amber Naslund, Radian6


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