Why metadata enrichment is

important to Swisscom TV 2.0

Thomas Birchmeier | Swisscom TV Development & Technology | March 2015

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https://youtu.be/Bw40_YAcWU8

Swisscom facts and figures

Leading Swiss telecom operator.

Covering consumer & business markets.

Services in all TIME markets (Telecom, IT, Media, Entertainment).

Quality & service leadership positioning: Best network, best experiences, best service.

Quad-play operator with market shares from 26% in TV, 51% in BB and up to 60% in wireless postpaid.

Net revenue in CHF million

14’000

0

10’500

7’000

3’500

9’268

2’116

9’358

2’076

9’586

2’117

11’703 11’434 11’384

Switzerland Other countries

2012 2013 2014

Swisscom TV facts and figures

Swisscom TV access lines (in ths): 1’165

Swisscom TV 2.0 access lines (in ths): 306

Launch Swisscom TV 2.0: April 2014.

Swisscom TV subscribers in thousand

0

1’000

500

270

521

1’165

1’000

791

Single subscriptions Bundle subscriptions

2012 2013 2014

1’500

276

724

218

947

Market shares digital TV in Switzerland* in %

26% Swisscom

2% Sunrise

32% upc Cablecom

13% Satellite

24% Other cable

3% Antenna

* Estimate Swisscom

5 The new Swisscom TV 2.0

Over 250 TV channels, thereof 80 in HD.

7 days replay TV on 250 channels.

Unlimited parallel cloud recording - even in the past.

Over 10’000 top films on demand, new video flat rate.

5’000 live sport events per year.

More than 200 radio stations in digital quality.

App Store with your favorite apps.

In-house development, based on Android OS.

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7

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9 Our promise to our customers

The best content and programs.

Whenever you want. Wherever you are.

Best picture quality.

Intuitive and simple to use.

Best search and discovery.

Sustainable and all-around carefree.

Personalized to my tastes and preferences.

There is something for everyone …

More than 250 channels in over three dozen languages.

Over 80’000 programs available within the TV Guide.

Around 30’000 programs to be watched immediately (7 days replay TV). In addition over 10’000 films on demand and up to 1’200 hours of recordings.

And yet a constantly expanding number of channels and films on demand.

11 … but how to discover relevant content

Customers are just overwhelmed by the choice available to them.

Customers are only aware of a fraction of the content.

Customers need help to find relevant content, and it has to be right at their fingertips.

12 Best content discovery

Detailed program description.

Editorial tips to highlight a selection of todays most recommended programs.

Personal recommendation that adapt to user preferences and usage context. 98% activation rate.

Item-to-item recommendation based on similarity.

Easy-to-use search.

Delivering relevant content across multiple devices.

13 Metadata enrichment is essential to Swisscom

TV 2.0 for a superior TV experience

The user interface is only as good as the underlying data.

Quality of metadata varies among countries.

Multilingualism in Switzerland.

Season and episode information for recording functions.

Genre information on the basis of personal recommendations and filter functionalities.

Film ratings to meet our all-around carefree promise.

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Editor‘s choice icon

6 ediorial tips | 6 personal tips

Show all editorial tips

15

Recommended for you icon

3 ediorial tips | 3 personal tips

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15 TV highlights daily

15 today

105 past 15 future

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4 current

8 past 6 future

Personal tips that adapt to usage context

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Grid view

Magazine view

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Premium view

Bringing all metadata together on the detail page

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Item-to-item recommendation

Recordings

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Filter results by category

27 Swisscom TV 2.0 drives key usage and

revenue KPIs

Significant increase in customer satisfaction.

Doubling in time shift TV usage - by far higher than the Swiss average.

Quadruple in Replay usage.

Revenue increase with pay content.

28 The overall experience pushes TV usage

Not only the quantity of content matters.

But also the way the content is displayed to your customers.

Metadata enrichment is crucial for the simple and inspiring user experience of Swisscom TV 2.0.

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Thank you. Dank u wel.

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Appendix

Overview of Vivo Packages

Vivo XL Vivo L Vivo M

Internet

169.-/ Mt. CH

F

139.-/ Mt. CH

F

129.-/ Mt. CH

F

109.-/ Mt. CH

F

89.-/ Mt. CH

F

69.-/ Mt. CH

F

Vivo S Vivo XS Vivo light

1 Gbit/s 100 Mbit/s

200 Mbit/s 40 Mbit/s

50 Mbit/s 10 Mbit/s

20 Mbit/s 4 Mbit/s

10 Mbit/s 2 Mbit/s

5 Mbit/s 1 Mbit/s

TV 2.0 plus

250 channels 7 days replay

1000 hours cloud recording

TV 2.0 basic 250 channels

30 hours replay 30 hours cloud recording

Swissco TV 2.0

Voice CH full flat LG1 full flat1

CH full flat CH full flat CH full flat CH full flat CH full flat

TV 2.0 light 100 channels

live pause

Available with Swisscom TV 2.0 light, Disocount: 15.-/ month

Without voice, Disocount: 15.-/ month

Monthly price