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You regularly post status updates on your Facebook business page, alerting fans to new products or services you offer, specials or just fun facts. You even upload a picture occasionally. You are also on Twitter—tweeting and re-tweeting to your followers. Now what? Part two of this month’s Small Business 101 webinar explores taking your social media skills to the next level and looks at how you can incorporate additional social media platforms—including foursquare, Youtube and blogs—into your overall marketing strategy. We’ll offer tips and strategies on making these arenas work for you to reach new customers and retain your current ones. Business is tough. We can help you find new customers.
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Social Media:Are You Ready to take the Conversation to the Next Level?
Session Framework
• Two Social Media spaces small business should already be using
• A look into Social Media’s future and what is on the horizon
• Close with five action points to start on today
• Open it up for Q&A
Background
•Cole Directory published in 1947
•Criss-cross directory of addresses and phone numbers
•Invaluable information for a number of industries:•Telemarketing•Debt collection•Law enforcement
www.colecommunity.com
Social Media Overview
• “Interaction among people, brands and information.”
• 700 million Facebook users
• 200 million Twitter users
But what does that mean for you?
Why it’s important for a small business owner:• A website with a voice• Foster and grow meaningful relationships• Local personality to a national brand
How:• “Like Box” on Profile• “Tag” other pages using “@”• Post about local events in your status updates• Take advantage of corporate national marketing• Motivate “likers” with incentives & promos
Like BoxTag using @
Pose a question?
Check-in using Places
Why it’s important for a small business:• Source to educate your co-workers• Pass on relevant information• Foster and grow meaningful relationships
How:• Follow industry leaders• Share industry news, trends and it’s impact on consumers• Determine valuable offers to gain followers• Tweet & Retweet!
TM
“Tweet” about a way you are helping your community
Make it work for you:•Schedule tweets in advance•Tweet links back to your business or blog •Discover what’s trending•Be Responsive
TM
• The way we communicate is changing• Social Media spaces to keep an eye on
Future Outlook
Surge in Cell phone & Smartphone use:• 223 million Americans own a cell phone• 21% of mobile users have a smartphone• Contain unique information Why it’s important:• Provides instant deals to on-the-go consumers• Helps deliver unique content, promotions, coupons
TM
Mobile Marketing
What are QR Codes:• Stands for “Quick Response” code•Two-dimensional barcode• Contains unique information
Why it’s important: • Enhance your business• Share product features• Offer coupons or promotions
How:•http://qrcode.kaywa.com/
Drive Mobile Traffic QR Codes
TM
Mobile Marketing
What does SMS mean:• Stands for “Short Message Service” •160 character • 3.5 billion text messages in 2009Why it’s important:• High open-read rate• Offer coupons or other incentives•Relatively inexpensiveHow:• Obtain a keyword that customers text in to a certain number • Automatic text back which creates the opt in
Drive Mobile Traffic using SMS
TM
Mobile Marketing
90210
Text customers special offers & promotions
What is foursquare:•Location based marketing using a cell phone.
Why it’s important:• Both foursquare use, and smart-phone use are on the rise• More buzz = More traffic = More sales• Foster customer loyaltyHow:• foursquare.com/add_venue• Choose appropriate “badge”• Implement loyalty rewards program
Drive agency traffic using foursquare
TM
Check-in at various venues
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Video Tips
•Keep it short:• 1-2 minutes in length
•Keep it professional:• Consider hiring a professional
•Be yourself:
•Link it:•Email signature, website, social media outlets
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Blogs are a great way to show you are a subject matter expert
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Buddy’s blog is another way we’re reaching out to you.
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Blog Tips
•Keep it short:•300 words or less
•Write what you know:•Industry trends, misconceptions, etc.
•Spell chek:•Spelling and grammar is important
•Share it•Email signature, website, social media outlets
Review
TM
• Two Social Media spaces small businesses should already be using• Facebook• Twitter
• A look into Social Medias future and what is on the horizon. • Impact of mobile and tablet use • Foursquare• YouTube• Blogs
5 Action Points
1. Connect – continue to develop your network
2. Research – Additional ways you can connect
3. Ask questions – what are your customers using?
4. Don’t bite off more than you can chew5. Have fun
Resources
socialmediaexaminer.com
facebook.com/FacebookPages
support.twitter.com
search.twitter.com
qrcode.kaywa.com
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