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The first of three Reading Room presentations at June's Digital Conversation Meetup. Simon Nash introduces the evening; Change is afoot! Every digital discipline from technical architecture and programming to interface design and customer experience is experiencing a rapid evolution. Tools and techniques we've grown accustomed to are being challenged by new ideas and approaches that are better suited to new contexts brought about by emerging advances like the Internet of Things, cloud based services and big data. The digital industry took several years to fully get to grips with mobile and even now many organisations have yet to successfully adapt their strategies to the multi-channel web. This next evolution of the web promises to be even more profound but are we prepared to be more agile this time around? We think it's time to have a digital conversation about the next generation of the web, what it looks like, what are the emergent trends and how should we, as developers, designers, strategists, marketers and digital managers respond?
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A digital conversation about building the next generation of the Web
April 12, 2023
Increasing rates of change
1476 18321887
1920s 1960s
1990
2007
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2010
1992
1971/3 19861989
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And increasing numbers of devices
Yet adaption is falling behind adoption7 years on and we still have not fully grasped the mobile challenge.
45% of the UK's largest print media titles still don’t offer content
suited to mobile phones
Yet adaption is falling behind adoption7 years on and we still have not fully grasped the mobile challenge.
Designers and developers are still arguing about adaptive VS responsive.
We haven’t seen anything yet! If we found mobile challenging, then how will we cope with the challenges presented by the Internet of Things?
So what’s getting in the way?
There is an increasing appetite and enthusiasm for dramatically enhanced multi-channel experiences but the primary obstacle for progress is what lies under the hood and behind the scenes.
• Established culture and practice
• Known methodologies and languages
• Separation of otherwise complimentary disciplines and teams
• Legacy systems architecture and technologies
• Entrenched suppliers and software providers
“”
It has been said that culture applies the breaks on technological progress.
“”
But culture is becoming increasingly comfortable with new technologies
“”
Digital proponents who once saw themselves as
disruptive, are now at risk of falling victim to disruption.
Every aspect of what we do is in flux
PHYSICAL LAYER
OPERATING SYSTEM
DATABASES
SOFTWARE/PROGRAMMING
DATA
MIDDLEWARE/API
CONTENT
DEVICES AND APPLICATIONS
EXPERIENCE
PROTOCOL LAYER
Every aspect of what we do is in flux
PHYSICAL LAYER
OPERATING SYSTEM
DATABASES
SOFTWARE/PROGRAMMING
DATA
MIDDLEWARE/API
CONTENT
DEVICES AND APPLICATIONS
EXPERIENCE
PROTOCOL LAYER
Knowledge and skills
Management and decision making
Long range planning
Some new ways of thinking have already become established
And some common themes are emerging
Even seeping into mainstream business
“To adapt, companies must operate not as machines but as
learning organisms, purposefully interacting with
their environment and continuously improving, based on experiments and feedback.”
David Gray, The Connected Company
But where do we go from here?
Andrew Larking
Amir Chaudhry
Becky Stewart
Adam Sefton
