Social Media PolicyDeveloping Guidelines for

Organizations and Employees

TRENDSMobile remains the

Message

Developing a Social Media Policy

Your Social Media Policy Should be a Reflection of Your Code of Ethics

Your Social Media Policy Should Focus on the Goals of the Company,

Not the Actions of Employees

Your Social Media Policy Should be Explicit & Public (Internal & External)

A Code of Ethics(Federal Association of Digital Economy)

RESPECT: Respect our users and their opinions and pay attention to a

respectful exposure to players among themselves.

OBJECTIVITY: Welcome relevant content and objective criticism.

ACCESSIBILITY: Respond quickly and appropriately to direct questions,

suggestions and criticism.

A Code of Ethics(Federal Association of Digital Economy)

CREDIBILITY: Stand behind public statements and opinions in all

conscience for transparency and credibility.

HONESTY: Deal with errors openly and do not conceal them.

LEGAL: Respect the rights of our users as well as the rights of

uninvolved third parties, in particular copyrights, privacy rights and data protection.

Match Goals

Communicating Confidential Information

● Make sure someone needs to know.

● Develop a healthy suspicion.

● Watch what you say.

- Target Corporation

Match Goals

Communicating Confidential Information

● Make sure someone needs to know.

● Develop a healthy suspicion.

● Watch what you say.(NLRB: "unlawful")

- Target Corporation

Match GoalsUSE GOOD JUDGMENT ABOUT WHAT YOU SHARE

● Respect proprietary information and content...have the owner’s permission.

● Get permission before posting photos, video,quotes or personal information of anyone other than you online.

● Do not incorporate [Employer] logos, trademarks or other assets in your posts.

- Motor Vehicle Manufacturer

Match GoalsUSE GOOD JUDGMENT ABOUT WHAT YOU SHARE

● Respect proprietary information and content...have the owner’s permission.

● Get permission before posting photos, video,quotes or personal information of anyone other than you online.

● Do not incorporate [Employer] logos, trademarks or other assets in your posts.

(NLRB: "unlawful") - Motor Vehicle Manufacturer

Match GoalsOTHER [EMPLOYER] POLICIES THAT APPLY

● Think carefully about ‘friending’ co-workers... Communications with co-workers on such sites that would be inappropriate in the workplace are also inappropriate online...

● [Employer’s] Social Media Policy will be administered in compliance with applicable laws and regulations (including Section 7 of the National Labor Relations Act).

- Motor Vehicle Manufacturer

Match GoalsOTHER [EMPLOYER] POLICIES THAT APPLY

● Think carefully about ‘friending’ co-workers... Communications with co-workers on such sites that would be inappropriate in the workplace are also inappropriate online...

● [Employer’s] Social Media Policy will be administered in compliance with applicable laws and regulations (including Section 7 of the National Labor Relations Act).

(NLRB: "unlawful") - Motor Vehicle Manufacturer

Be Explicit

● Rules on Using Social Media Technology Are Overbroad

● Rules that are ambiguous to their application to Section 7 of the NLRA are unlawful.

● A "Savings Clause" does not cure the ambiguities of overbroad rules.

- NLRB (5/30/2012)

"Don't Be Stupid"