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The introduction to social media policy creation
Citation preview
Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research
Agenda
• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
What we know!
Frequency of access
0
10
20
30
40
50
60
70
Link
edIn
Faceb
ook
Twitt
er
Goo
gle+
You
Tube
Fours
quar
e
Blogs
Daily
Weekly
Monthly
No account
(c) Vanguard Leadership – Oct-Nov 2012
What is bound to happen?
And also this...
SoMePol @ companies
(c) Vanguard Leadership – Oct-Nov 2012
Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012
Time for a poll! Who has a social media policy?
Social Media Policy
Your idea of a Social Media Policy?
It can be different
And one step further...
These times are over... Mostly
Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
First, the legal framework…
• No specific social media legislation
• CAO 81 & 38
• “Wet op privacy” – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
Who contributes to the policy? And Why?
Marketing
HR
IT
Legal
Mngt Team
Employees
Unions
How to create a social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.com/policies.php
• Write one your own
How Long Is your SMP?
6%
56%
38%1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
Social Media Policy/Guidelines 35+ areas of interest
What content does the SMP focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,632,1
50
10,7
0
10
20
30
40
50
60
SoM
e Def
intio
ns
Ove
rvie
w S
oMe
Com
pany
SoM
e Acc
ount
s
Spo
kesp
erso
n Rul
s
Em
ploy
ee R
ules
Em
ploy
ee G
uide
lines
Res
pond
Cha
rt
Tips
& T
ricks
Do's
& D
on'ts
Req
uest
acc
ess
(c) Vanguard Leadership – Oct-Nov 2012
Anatomy of a good policy
Some examples
Key to success
Roll-out
How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Email Presentation Training Video
Roll-Out van een Sociale Media Policy
Best Practices
A good alternative!
Need or want to discuss more about Social Media Policies!