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How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
Citation preview
Social Media in the Workplace:Policies and Procedures6/8/12
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Common sense
You can avoid this situations by crafting a policy
Right?
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Why should we care about social media?
• Social media enables us to engage in dialogue, provide and exchange information, and build understandin
• We believe that social media, when used properly, can be an effective business tool
• Our clients leverage and experiment with social media to build relationships and better connect with consumers and key influencers
• But there are responsibilities to consider and practices we all must follow
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Why does this matter?
• Policies & Compliance
– Can you control what is uncontrollable?
– Sample of over 100 companies - http://socialmediagovernance.com/policies.php
– Another good one - http://www.justice.vic.gov.au/socialmedia
• Disclosure
– http://www.socialmedia.org/disclosure/
– 10 Magic words: “I’m a [company] employee and this is my personal opinion”
• Response planning & Crisis management
– Plan your work and work your plan
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Workplace Use: Benefits
• Real-time communication
• Knowledge repository
• Expands access to and reach of experts
• Demonstrates progressive, collaborative culture
• Enhances recruitment of young “tech-savvy” talent
• Provides additional path for customer relationships
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Workplace Use: Risks
• Social network privacy & security standards/practices
• “I hate my boss” confessionals
• Unauthorized exposure of personal or financial data
• Blurred boundaries between personal and work space
• Productivity drain
• Fraud (e.g. phishing)
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A policy is just the start
Creating a Social Media Policy is just the start, but should include at a minimum what is and is not permitted
– Disclaimer that employee comments do not represent company opinion
– No use of company or customer info, logo, trademarks without written permission
– No discussion of plans, policies, financials or non-public info
– Personal responsibility for social media posts. Violation of policy has consequences.
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Comprehensive strategy
• Existing policies/procedures
• New policies/procedures (Social Media Policy, HR)
• Guidelines and recommendations
• Training
• Oversight
• Incident Response
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Compliance tips
• Conduct a compliance risk assessment
• Establish policies and procedures
• Establish controls to help address the risk identified in the compliance risk assessment.
• Set up a monitoring process
• Report to management
• Vendor management
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• Keep in mind…– There’s really no such thing as
“delete” – Some subjects can invite a flame war– It’s a small world and we’re a global
company– Respect other people’s stuff– Your job comes first
• How to be the best … – Play nice– Be yourself– If you #!%#@# up?– Add value
• Don’t even think about it…– Financials– Personal info– Confidential info– Responding to flames or negative
posts
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Gap
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Crisis Management
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For follow up / next steps
Nathan Eide
Associate Director – Emerging Media
763.595.3873
@nathaneide
