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Social Media 101 1
Social Media Marketing 101Brand Your Company
Presented by:
Jo Guerra [email protected]
Social Media 101 2
What is social media?
According to Wikipedia: Social media is online content created by people … transforming
monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information.
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Social Media Marketing
Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. *
*Wikipedia
logger
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Why should you care? Newspaper circulation 48.4
million daily 285 million people watch
television monthly 14.3 billion core searches monthly – both
searching & in other media* Build your online footprint & network
It’s prime time Take webinars Get over any fear And be found
*http://www.comscore.com/Press_Events/Press_Releases/2009/11/comScore_Releases_October_2009_U.S._Search_Engine_Rankings
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Social Networking – It’s Never About You!
Similar to a cocktail party
If you say, I’m a super star photographer, website designer
Who cares? Nobody cares about you or your product, except you
Give people a reason to connect with/follow/friend you
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The Right Way For All… It’s not a broadcast, it’s a conversation Add value to your network – brand yourself
as an expert, share personal info Share original content Share borrowed content: set up Google
alerts at www.Google.com/alerts Subscribe to newsletters & blogs via email
or RSS feed – Google reader or others Post tips – show your expertise Share links to articles, videos in your field Show humor occasionally – look at YouTube videos –
perhaps on casual Fridays? Engage others by retweeting, sharing & commenting
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News Blogs Web Comprehensive Video Groups
Google* Alerts Available For:
*Yahoo and other services have alerts as well
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Be Strategic: Keywords
If you build it, will they come?
Free keyword research Google keyword tool
https://adwords.google.com/select/KeywordToolExternal
Wordtracker http://freekeywords.wordtracker.com/
http://searchenginewatch.com/3630065
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Summary
Social media & social media marketing defined
Statistics – it’s prime time How to network Find expert content and Google
alerts Keywords
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Build Your Brand
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Find Your Community& Comfort Zone
Photosharing Podcasting Presentation sharing –
Google Docs, Slideshare Press release sites:
FastPitchNetworking, Pitch Engine
Social networks – Facebook, MySpace
Video sharing Article directories Blogs Bookmarking/tagging Business social networks Events/Meetups Microblogging Internet radio Online television
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Twitter Microblogging only 140 characters - picked up by search
engines Some very boring, useless, spam filled info Some great information, links, quotes,
articles, etc. It’ easy – dive in – start tweeting Remember the rules –
Post interesting content, quotes. RT’s (retweets) what other people tweet or post To RT, copy tweet, paste in “What are
you doing? Then put RT in front. Make people feel like rock stars when you RT
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Use Hashtags: #entrepreneurshttp://twittgroups.com/showpopular.php
Twitter Groups: Popular Twitter Groups Listed in order of popularity...
teachersJournalistsGreen TwittersAussies on TwitterHealthcareBloggersrealestatePhotographersEntrepreneursPublic RelationsEtsy MerchantsFollow on TwitterTop Conservatives on TwitterSmall Business OwnersseoArtistsWine - The Twitter Wine Community
Vancouver, CanadaSocial mediaAgileOandAFanGroupRavelryMusiciansCatholics on Twittertravelfilm, video, television editing and post production
elearningWedding ProfessionalsTwitterMomsWordPress UsersNonprofit TechnologyKeleka's Friends @ BonanzleHomeschooling parentsAuthorsFollow on LinkedInPHP CommunitycartoonistsFollow on FacebookCloud ComputingGreen Tweeple
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Build Your Personal/Company Brand Use your professional picture Include your elevator pitch in your Twitter
bio – only 160 characters Link to your website – one shot, one link Keep your tweets professional Have a conversation Always answer @’s and DM’s
@’s seen by all. DM’s or direct messages seen by you &
recipient.
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Twitter Tools & Resources Social Oomph
TweetDeck or http://seesmic.com
www.Ping.fm or http://hellotxt.com/
Twello: http://www.twellow.com
Tiny URL or others Hundreds of others:
http://traffikd.com/resources/101-twitter-resources
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Friends – Fun & Engaging
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ProfileProfile tab - personalize yourself by adding
•your photo & photo albums
•basic & personal information including looking for (always networking)
•interests
•activities
•music
•books
•education and work
Update status - What’s on your mind? - often. Let people know you are human so they want to connect with you.
Your elevator pitch
Post your websites, blogs & social networks
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Let Your Friends Look Like Rock Stars & Grow Your Online Footprint* Comment on the posts you like – you’re seen on their
page Ask people to share your links, events, etc. Share quotes & inspirational or funny messages Post events & invite others Share your Meetup events Grow your network organically Share expert information (Google alerts) – use the
“Share on FB” link (Mozilla) Your profile can be searchable depending on your
privacy settings* Create a fan page
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Boring?
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According to LinkedIn: users with complete profiles are 40 times more likely to receive opportunities through LinkedIn
Post blog entries, articles, and other helpful info – brand yourself as the expert you are
Post webinars & events, invite locals to events, invite your network to your webinar
Find strategic partners Find info on businesses, clients or potential
clients
Stodgy, Professional, All Business
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Very Quick Tips…
Use your professional headshot Fill out your profile completely & tell stories of
successes/customers Update your status often – articles, tips, show your expertise
– reactivates your profile Get a vanity url with your name, not the number assigned Join local and industry groups – up to 50 –
share helpful info & events with groups Answer questions & ask questions Check your privacy settings Invite & make contacts only if you know them or they are an
open networker
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Your Profile Specialties are your keywords Add your blog Connect with Twitter Add your website and two other links Add your contact info at “Contact
Settings” and “Summary” Look at other applications – add a
portfolio as a Power Point presentation
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Social Media Marketing – Don’t Forget
Blogs Video Article
marketing Online radio &
TV Other platforms
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Summary
Build your brand Find your community & comfort zone Social networks
Twitter Facebook LinkedIn
Look at other platforms & networks
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Reference:Copy URL
Copy web page
address or url at
address bar of your browser
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Reference:Use TinyURL or Other URL Shortener From this:
http://www.blogboomerblog.com/2009/07/get-linkedin-to-jobs-class-in-denver-at-colorado-free-university.html
To this: http://tinyurl.com/CFULinkedInInfo
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Reference: Twitter@, DM, RT # - 140 Characters Imagine being at a party and say something to no one in
particular, that’s a regular tweet Going to someone at a party and tapping them on the
shoulder and talking directly to them is the same as @username – can send to anyone
Whispering in someone’s ear at the party, that’s a D (direct message) D username (space between)
Same party, you hear something that you really like, so you repeat it to no one in particular at the party –that’s a RT or retweet but you are telling everyone whom you heard, it from so it would be RT@Username and the message: RT @kfcatoe: Register now for Inbound Marketing University!
#IMU is back with two new classes! http://ow.ly/pI3Y # are “hashtags” used for topics Lower case or upper case – does not matter Source: http://www.theinternetpatrol.com/twitter-explained-in-plain-english-what-
twitter-is-and-how-to-use-twitter/
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Reference:Add Followers
People you know Search for people at
http://twitter.com/invitations/find_on_twitter
Find people using your keywords, location, and more at http://search.twitter.com/
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Reference:Add Friends Invite friends
Can download contact list from almost any online service
Find friends Can upload contact list from
Outlook (not Express) Use Facebook’s suggestions Search for people by email,
first and last name Friends accept invitations
Send thank you when they accept
Don’t hustle them No consequences like
LinkedIn if don’t accept and you IDK (I don’t know them)
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Inspiration Minutes are worth more than money. Spend
them wisely. - Thomas P. Murphy I like the dreams for the future better than
the history of the past. - Thomas Jefferson Success is the ability to go from one failure
to another with no loss of enthusiasm. - Churchill
Go for the moon. If you don’t get it, you’ll still be heading for a star. - Willis Reed
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Thank you!At your service,
Jo GuerraSpeaker • Trainer • Social Media StrategistYour Marketing Gal
PO Box 440952Aurora, CO 80044303.632.2928
Link to presentation:
Website & Blog:www.YourMarketingGal.com LinkedIn: http://www.linkedin.com/in/joguerra Facebook: http://tinyurl.com/JoGuerra Twitter:http://twitter.com/joguerraMeetup: www.meetup.com/Denver-Entrepreneurs
