Brand Prep 101 Guide - Excerpt

8/7/2019 Brand Prep 101 Guide - Excerpt

1/16

@PDFO^PB^ 4>48 _jb @dwmg Wtb~w ]ar Gdf _dlb PMKJ_ FA[

_a Dsamo Obwtpa}mfk ]arp @pdfoDfo Wtdpt Obsbia~mfk Mt


2/16


3/16

MF_PAORG_MAF

Jmwapmgdii}) jb {apo `pdfomfk jdw ebdf taedlb

d edpl) mobfmc}mfk d jbpo ac gdib ap d ~mbgb ac

~pa~bp}& _aod}) jarkj) jb bpe jdw df bfmpbi}

fb{ obcmfmmaf dw `rwmfbww a{fbpw dfo

edfrcdgrpbpw wbbl a `pdfo jbmp ~paorgw dfo

wbpsmgbw dw rfmtrb accbpmfkw mf jb edplb~idgb&

Ja{bsbp) afgb df bzgirwmsb ~pdgmgb dsdmidìb afi}

a idpkb gae~dfmbw {mj obb~ ~aglbw) jb

gap~apdb `pdfomfk ~pagbww mw fa{ dggbwwmìb a

apkdfmxdmafw ac df} wmxb&

Cap edf} wedii `rwmfbww a{fbpw) jb d`mim} a

omwmfkrmwj jbmp `rwmfbww cpae gae~bmapw gdf `b

jb omccbpbfgb `b{bbf ebpbi} wrpsmsmfk) dfo

jpmsmfk& Dw d obwmkfbp {ja {aplw {mj jmw

gaeerfm}) M rfobpwdfodfo sdirbjb gidpm}

jd pbwriw cpae bz~iapmfk jb ~rp~awb dfo kadiw ac

afbw `rwmfbww& _jrw) @pdfo ^pb~ 4>4 mw df

dbe~ a wjdpb waeb ac jb lb} bibebfw `bjmfo

jb obsbia~ebf ac d `pdfo&

_jbwb cb{ ~dkbw {af pb~idgb jb sdirb ac

~dpfbpmfk {mj d gafwridf& @r) }ar {miibwdìmwjdf me~apdf carfodmaf jd {mii jbi~ }ar

rfobpwdfo {jd }ar fbbo a jmfl dàr cpae jb

od} }ar wdp }arp `rwmfbww&

M ja~b }ar cmfo jmw krmob dfo jb dggae~df}mfk

{aplwjbbw rwbcri mf jbi~mfk }ar jmfl jparkj }arp

`rwmfbww cpae erim~ib ~bpw~bgmsbw&

Gdemiib Cpmbfo) Obwmkfbp , A{fbp

EM]A W_ROMAW


4/16

7 y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

_D@IB AC GAF_BF_W

M& Wbgtmaf Afb ~dkb ?

_jb ^rp~awb ac @pdfo ^pb~ 4>4

[ja Wjario Pbdo _jmw Krmob *Jmf8 ]AR- # [j}

Ja{ a Rwb _jb Krmob

Gaeeaf _bpew Obcmfbo

]bw) @pdfomfk Mw cap ]ar8 D Fab D`ar ^dpm}

MM& Wbgtmaf _[A ~dkb 4=

@pdfo ^pb~ Wgbfdpma , Trbwmafw Dfw{bpbo

>4 Oa M pbdii} fbbo d `pdfo1

>0 [jdw jb emfmere M wjario oa1

>7 Ja{ gdf M dsamo obwpa}mfk e} `pdfo1

>?_jba~ 2 jmfkw a edfdkb {mj e}

oa%m%}arpwbic pdfo obsbia~ebf&

>2Me pbdo} a jmpb waebafb{jd fa{1

MMM& WREEDP] ~dkb ?2

MS& [APLWJBB_W ~dkb ?:

>4Gae~df} Mfca , Gae~bmmsb Idfowgd~b

>0Obcmfmfk _dpkb Edplbw , _jbmp Fbbow

>7 Obwmpbo Medkb , Lb} Ebwwdkbw

>? @pdfo Mobdw , @pdfo ^paemwb

>2Ebwwdkmfk Gaeerfmgdmaf Gjdffbiw

>3@pdfo Edfdkbebf , Gjdiibfkbw

>; Mobdi Gafwridf Gjdpdgbpmwmgw

>: Me~apdf Ibwwafw , Fabw

S& CMFDI _JARKJ_W


5/16

? y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

M& Wbgtmaf Afb_JB ^RPÂWB AC _JMW KRMOB

_jb bpew `pdfo dfo `pdfomfk dpb rwbo waeb{jd im`bpdii}

jbwb od}w& _jb dsbpdkb ~bpwaf {ja mw `rw} prffmfk d `rwmfbww

*pdjbp jdf pbdomfk àalw dàr `pdfomfk- mw imlbi} d `m gafcrwbo

dàr {jd jbwb bpew dgrdii} ebdf) dfo ja{ afb kabw dàr

rwmfk jbe mf pbdi imcb& Arp a`hbgmsb jbpb mw a miiremfdb jb

~pagbww ac obcmfmfk dfo obwmkfmfk }arp `pdfo&

_jb mfcapedmaf mfgirobo mf jmw oagrebf mw mfbfobo a wjbo imkj

af jb jmfkw }ar wjario jmfl dàr mf jb garpwb ac obsbia~mfk

jb bwwbfgb dfo dbwjbmg ac }arp gae~df}& ]ar {mii kdmf d eapb

gae~ibb rfobpwdfomfk ac jb `pdfomfk ~pagbww dfo ja{ mw

pbibsdf a }arp `rwmfbww&

_jb ja~b mw jd jmw lfa{ibokb {mii pbmfcapgb jb me~apdfgb ac

dgmsbi} krmomfk }arp `pdfo cpae od} afb&

FA_BW&


6/16


Rimedbi}) jmw mfcapedmaf {miijbi~ }ar wme~imc} }arp

ebwwdkb) edmfdmf gafwmwbfg}mf }arp gaeerfmgdmafw dfo

~pb~dpb a mfsbw mf }arpiafk%bpe `pdfo&


7/16


[JA WJARIO PBDO _JMW KRMOB *Jmf8 ]AR- # [J]

_a kb wpdmkj a jb ~amf8 df}afb gdf `bfbcm cpae jb

mfcapedmaf dfo bzbpgmwbw mfgirobo jbpb& _jbpb mw afbgjdpdgbpmwmg jd d~~imbw a bsbp}`rwmfbww a{fbp d bsbp}ibsbi

ac wrggbww) dfo jd mw8

Fa afb pbdomfk jbwb {apow jdw jb meb ap

eafb} a {dwb af pb%oamfk {apl ap pb%mfsbfmfk

jb {jbbi bsbp} meb d obgmwmaf mw a `b edob&

_jrw) jb kadi jbpb mw a jbi~ }ar dsamo jbwb ~mcdiiw `} kmsmfk }ar

jb aaiw }ar fbbo a wb{dpo }arp `rwmfbww `pdfo mf jbpmkj

ompbgmaf) pmkjd{d}& Wa) fa edbp ja{ }ar {ario obwgpm`b }arp

grppbf gmpgrewdfgbw) pbw dwwrpbo jd jb bccapw }ar edlb

aod} {mii gafmfrb a ~d} omsmobfow cap jb imcb ac }arp `rwmfbww&

Wa) {ja dpb ]AR1

FA_BW&


8/16

; y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

Afb ac _{a _}~bw ac ^pacbwwmafdiw8

D& ]AR [mii Jmpb d Gafwridf mf 7 a 40 Eafjw

]AR dpb df bfpb~pbfbrp ap `rwmfbww ibdobp mfbpbwbo mf

dlmfk ~pbimemfdp} oa%m%}arpwbic wb~w a{dpo gpbdmfk d

iafk%bpe `pdfo) 7 a 40 eafjw `bcapb jmpmfk d ~pacbwwmafdi

gafwridf&

Dw df}afb {ja `bkmfw d fb{ `rwmfbww rfobpwdfow)

jarkjcri ~idffmfk gdf `b jb omccbpbfgb `b{bbf wpdbk}

dfo jd~~bfwdfgb& _dlmfk jb meb fa{a jmfl jparkj jb

pbidmafwjm~ `b{bbf }arp `rwmfbww kadiw dfo }arp `pdfo mw

wmemidpi} me~apdf&

[jbjbp }arp mfbf mw a jmpb d obwmkfbp mf 7 eafjw ap 40)

}ar {df a edlb wrpb jd jb jmfkw }ar oaap wd}mf

jb mfbpme {mii fa jdsb d fbkdmsb bccbg af }arp asbpdii

`pdfo&

FA_BW&


9/16

: y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

@& ]AR dpb => Od}w ap Ibww Cpae Jmpmfk d Gafwridf

]AR dpb ~pb~dpmfk a {apl {mj d ~pacbwwmafdi gafwridf

{mjmf jb fbz => od}w& Dw d pbwri) jmw krmob mw d kaao {d}

a cdgmimdb jb ~pagbww ac bsdirdmfk }arp gae~df}&

@bcapb be`dplmfk r~af d obwmkf ap `pdfo obsbia~ebf

~pahbg) }arp gafwridf {mii {df a rfobpwdfo }arp

`rwmfbww dfo wpdbkmg kadiw) dw {bii dw jb `mk%~mgrpb mobdw

jd edlb }ar rfmtrb deafk }arp gae~bmapw&

_jb ~pagbww ac {aplmfk jparkj jmw krmob {mii jbi~ }ar

dpmgridb jbwb jmfkw cap }arpwbic& Wr`wbtrbfi}&&&

_jb eapb mfcapedmaf dfo mfwmkj }ar gdfwjdpb {mj }arp gafwridf) jb eapb

bfkdkmfk dfo bccbgmsb *dfo crf- jb ~pahbg

~pagbww {mii `b&

FA_BW&


10/16

= y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

JA[ _A RWB @PDFO ^PB^ 4>4

@bcapb }ar ka ergj crpjbp) }ar ed} {df a ~pmf ar jmw krmob) mc

}ar jdsbf dipbdo}& _jbf) dlb d iaal d jb wb ac {aplwjbbw d

jb bfo ac jb oagrebf& Oamfk wa {mii jbi~ }ar rfobpwdfo jb

}~b ac mfcapedmaf }ar wjario `b jmflmfk d`ar {mj pbkdpow a

}arp rwmfbww&

Dcbp wlmeemfk jb {aplwjbbw) jarkj) pbdo jparkj jb pbw ac

jb @pdfo ^pb~ oagrebf eapb gdpbcrii} *bw~bgmdii} Wbgmaf _{a-&

Afgb }arsb ka d kaao jdfoib af jb mobdw ~pbwbfbo) pbrpf a

jb {aplwjbbw& _jb me~apdf jmfk mw a edlb wrpb }ar

rfobpwdfo {j} bdgj trbwmaf mw mfgirobo dfo {jd mw dwlmfk&

Mc mw jbi~cri) }ar ed} {df a cmii ar jb {aplwjbbw dw }ar ka

jdw r~ a }ar&

Mf doommaf) m {ario `bfbcm }ar a mfgirob }arp `rwmfbww

~dptfbp*w- dfo!ap bwwbftmdi be~ia}bbw mf tjmw bzbpgmwb& Bdgj

FA_BW&


11/16

4> y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

ac }ar wjario cmii ar jb {aplwjbbw dfo jbf gaeb akbjbp a

omwgrww }arp dfw{bpw&

]ar ed} cmfo jd }arp bde mw af jb wdeb ~dkb pbkdpomfk jb

lb} mobdw opmsmfk }arp `rwmfbww dfo) wr`wbtrbfi}) }arp `pdfo& Mc

wa) kpbd& Mc fa) ja{bsbp) }arii {df a omwgrww jb pbdwafw {j}&

]arp `dwmg kadi mw a obbpemfb jb

gafgmwb dfo gafwmwbf ebwwdkb }ar

{df a gafsb} a jb {apio`ajmfwmob dfo arwmob }arp apkdfmxdmaf&


12/16


GAEEAF _BPEW OBCMFBO

@bcapb easmfk cap{dpo mf kpbdbp obdmi) mw me~apdf jd {b

~pagbbo {mj d gaeeaf rfobpwdfomfk ac d cb{ lb} bpew }ar dpb~pa`d`i} cdemimdp {mj&

_jb imw `bia{ gafdmfw afi} jb bwwbfmdi bpew cap arp ~rp~awbw)

ja{bsbp) mw d kaao carfodmaf r~af {jmgj a `rmio d obb~bp ibsbi

ac lfa{ibokb& Rfobpwdfomfk jbwb `dwmgw {mii jbi~ miiremfdb jb

iafk%bpe a`hbgmsbw }ar dpb p}mfk a dgjmbsb mf jb obsbia~ebf

ac }arp asbpdii `pdfo dfo ebwwdkmfk&

Dw }ar pbsmb{ bdgj ac jbwb bpew) jmfl d`ar {jd jb} ebdf cap

}arp `rwmfbwwfa{ dfo mf jb crrpb&

FA_BW&


13/16


14/16


15/16

4? y @PDFO ^PB^ 4>4EM]A W_ROMAW y {{{&em}awtromaw&gae

GAPÂPD_B MOBF_M_]

_jb smwrdi mobfm} ac d gap~apdmaf *iaka) wdmafdp}) wmkfdkb)

bg&- mfbfobo a jbi~ omccbpbfmdb m cpae gae~bmapw&

Lb} âmf8 _jb bibebfw mfgirobo mf }arp

gap~apdb mobfm} wrmb erw `b dimkfbo {mj

}arp rfmtrb ebwwdkb&

@PDFO BTRM_]

_jb sdirb ac d `pdfo a gafwrebpw) ebdwrpbo `} jbmp

gaeemebf a) dfo obedfo cap) jb ~paorgw dfo!ap

wbpsmgbw ac jb `pdfo&

Lb} âmf8 Bdpfmfk wpafk `pdfo btrm} deafk

}arp grwaebpw mw }arp rimedb kadi&

FA_BW&


16/16

Documents

Brand Prep 101 Guide - Excerpt