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Brand Algorithms delivers Digital Brand Marketing solutions using a cloud-based technology platform.
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Brand Realities Today
Realities
Brands go through avatars and extensions at a faster frequency, as niche needs are targeted
The number of brands clamouring for attention has risen exponentially
• Brands constantly compete to deliver the most - satisfying and best-valued consumer experience
Consumer behaviour has changed in three fundamental ways:
Brand loyalty is not as strong, and has to be constantly reaffirmed
Attention spans are decreasing
Expectations are higher
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Spotting trends and identifying opportunities need to be made a science
Brand communication needs to be novel and needs to be quickly customisable
Consequences
Brands need to constantly monitor consumer buzz
Business Imperatives
Brands need to evolve based on: New consumer trends and behaviour
Competition moves
Advances in technology
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A Brand needs to offer consumers an experience in line with their expectations; with these being set by the brand’s communication and by competition
A Brand’s communication needs to: Rise above the chatter in the marketplace, and should have novelty value; while also being of utility
Cater to different media types (online, mobile, TV, print, etc.)
Offer a seamless experience across different viewing platforms (desktop, notebook, smartphone, tablet)
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Brand marketing programmes should be measurable with respect to their effectiveness and their RoI
Benefits of Digital Brand Marketing
Consumer interactivity with respect to brand communications
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Rich content options, for brand communications Niche user segments served customised content
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All data of user interaction is captured and available for analysis
Online marketing analytics allows segmentation and profiling to be carried out
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End-to-end measurement of activity effectiveness Allows marketers to derive RoI per activity, per channel, per user segment
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Complements traditional marketing channels
About
Team Led by group of technologists and marketers
Working to leverage advances in digital technology for marketing
Team expertise in computing, marketing, digital media
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Approach Cloud-based technology suite
Applying mathematics, computing and marketing
Powering and growing client brands online
Delivering speed, effectiveness, savings
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The Advantage
Technology Focus on Analytics; refine and redesign existing activities; conceptualise new activities
Linking results of online marketing to offline sales channels
Using new technology platforms and practices
Developing new brand experience campaigns
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Marketing Designing online campaigns that interact symbiotically with traditional campaigns
Using metrics to evaluate campaigns and generate measures for ROI and campaign effectiveness
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Value Propositions
Scalability From low-volume, single-channel to high-volume multi-channel engagement
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Near Real-time information User data analysed and made available in near real-time, abetting quicker response time
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Big Data and Analytics Sophisticated analysis of all data collected
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Process Transparency and Accountability
Tools and workflow record and journal all online activities carried out on behalf of the company
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Adaptability Customisation possible, to tailor tools to organisation’s requirements
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2-hour discussion on
digital brand marketing
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