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Unfair Advantage: Marketing for Start-ups by Adeola Kayode.

Social media customer service for startups

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Page 1: Social media customer service for startups

Unfair

Advantage:

Marketing for Start-ups

by Adeola Kayode.

Page 2: Social media customer service for startups

The digital revolution

has forever changed the

balance of power

between the individual

and the brand.

Page 3: Social media customer service for startups

The convergence of Digital,

Social Media, Technology

and internet technology is

not shifting tools...

Page 4: Social media customer service for startups

It has given small

businesses the unfair

advantage for

MASSIVE results.

They can think

smarter, act faster

and take more risks.

Page 5: Social media customer service for startups

George Wright the Vice President (marketing) of Blendtec, a company in Utah decided built a campaign about their cornerstone product,

Total Blender.

*(a high performance blender used in restaurants, coffee shops

and other commercial concerns).

Page 6: Social media customer service for startups

Will it blend?

Page 7: Social media customer service for startups

The total cost of starting was

about $50 (being cost of a

lab coat, six-pack of coke, a

rake, and a domain name).

He got the CEO and

recorded him blending

unusual things and posted the

videos online.

Page 8: Social media customer service for startups

The result was astonishing;

blending an iPhone was its most

popular video with 5.2 million

views on YouTube alone in the

first year ... media estimation of

the resultant effect is estimated

at $40 million.

As of now,

YouTube has 58 million views.

Total Will it Blend views are 101 million.

They have 150,000 subscribers.

Sales have increased 7 times over since the campaign.

The sales have grown in commercial products as well.

Brand awareness has grown.

Traditional media picks up on it without Blendtec paying

(National TV, local media, blogs, Newspaper, you name it.)

Page 9: Social media customer service for startups

Death Valley Curve

65% of new businesses

in Nigeria die within first

3 years.

Page 10: Social media customer service for startups

...Start-ups die faster

Page 11: Social media customer service for startups

Most start-ups die before

launching because they

get caught in the

“Valley of Death”.

Page 12: Social media customer service for startups

Start-up Life Cycle

Pix: http://f3fundit.com/blog/understanding-the-startup-financing-process-2/

Page 13: Social media customer service for startups

7 Deadly sins

Start-up Marketing

Page 14: Social media customer service for startups

1. They focus on

only on the product.

You need to think of

your customers

Page 15: Social media customer service for startups

Crazy

Stupid

Plain

... ideas

Page 16: Social media customer service for startups

Market

Customer

Funding Passion

Page 17: Social media customer service for startups

2. They try to reach

Everyone.

You need to define

your niche.

Page 18: Social media customer service for startups

Personas

Keywords

SEO

Page 19: Social media customer service for startups

3. No support

system –

Customer

Service < 0

Page 20: Social media customer service for startups

4. No Plan

You need a

tactical plan

Page 21: Social media customer service for startups
Page 22: Social media customer service for startups

Without a plan,

Its possible to be

thrown in all directions.

Page 23: Social media customer service for startups
Page 24: Social media customer service for startups

4. Beyond Likes and

follows,

You need to

generate leads

Page 25: Social media customer service for startups
Page 26: Social media customer service for startups
Page 27: Social media customer service for startups
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It’s just another media;

What you need is an

integrated marketing

strategy.

Page 29: Social media customer service for startups
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4. No Measurement

Here, analytics is key

Page 31: Social media customer service for startups

Promoting and engaging your

community is not about reaching new

markets

It is also about sustaining existing ones.

You can turn customers into advocates

Apple did.

Page 32: Social media customer service for startups

One last thing...

Ok, 8 dimensions

of Customer Service.

Page 33: Social media customer service for startups

1. Environment.

2. Attitude and friendliness.

3. Personal(ised) attention.

4. Convenience and

accessibility.

5. Self-help tools and support.

6. Speed and responsiveness.

Page 34: Social media customer service for startups

Channels of Engagement

Page 35: Social media customer service for startups
Page 36: Social media customer service for startups

MD/CEO Teleios Consulting

www.adeolakayode.com

@delola

[email protected]