Social Media and Tourism

Social media and tourism.

Matt Dickman//Fleishman-HillardMonday, May 11, 2009

Welcome.

Monday, May 11, 2009

#icort


A funny story.



Idaho...it does exist!


Some non-digital advice.



About me.








http://www.google.com/search?&q=matt+dickman






The foundation for tomorrow is here today.


If you don’t like change, you’re going to like

irrelevance even less.General Eric Shineski,

Retired Chief of Staff, U.S. Army


“The best idea is boss”-CP+B


(def) social media: people connecting to people via

technology.


Social media is a fad.


Social, media is not.


It’s all becoming social.



The formula has changed.


It’s not about spamming 1,000,000 people to convert 1,000 people.


It is about reaching the right 10 people who reach 100 people who

reach 1,000 people.


The world has changed.


1.0


1.0 2.0


The roadmap changed.





The language changed.



<html><head><title>The web changed things.</title></head><body>Hello World!</body></html>



The pace changed.




The faces have changed.



Choice is growing exponentially.





Traditional digital is running rampant.


Most marketers on Facebook use it as a broadcast platform.


We have traditionally pushed...


We have traditionally pushed...


...and shouted.





PR


PR

Advertising



PR


PR

Advertising


PR

Advertising

Interactive


Interactive

PR


Interactive

Advertising


Today.



PR


PR

Advertising


PR

Advertising

Interactive


Tomorrow.


PRAdvertisingInteractive


Marketing


Emotion is key to marketing.


Advertising is better at emotion.




It just doesn’t work in a vacuum.


Experiences rule.


Storytelling is a must.






David has an advantage over Goliath.


No legal department, built-in personality, relationships are closer to

the bottom line.


Portable.



GPS adds physical context.


Customers are constantly moving.



We have to find them.


End of interruption.



I will help you avoid contracting the highly contagious BSOS...



Bright Shiny Object Syndrome






The “me” economy.




15 megabytes is the new 15 minutes.


The barrier to create and publish content does not exist.




How to get the most out of social media.


Listen, prepare, engage, adapt.



We have to listen before we do anything.


Know the tone, the influencers and what already exists.


Don’t just react, however. Proactively seek engagement.


What would you do?


“I’m planning my vacation to Utah!”-@somebody_on_twitter



Hurricane Kohls.


Paul McEnany | http://heehawmarketing.typepad.comMonday, May 11, 2009

http://heehawmarketing.typepad.com

http://heehawmarketing.typepad.com

Wal-Mart flog.




And look below the surface.Monday, May 11, 2009

Micromedia.
















Social Media

Conversation

Enabling

•! Blogs

•! Message

Boards

•! Micropublishing

Social

Networks

Content

Sharing

Open

Platforms

•! Facebook

•! MySpace

•! LinkedIn

•! YouTube

•! Flickr

•! Digg

•! Delicious

•! Wikipedia

•! Dell IdeaStorm


*Brian SolisMonday, May 11, 2009


Allow your content to be easily shared.




And remixed.



The Amen Break.




It doesn’t matter your industry or niche.



Allow customers to connect to you personally.


I don’t want to connect to a resort, I do want to connect to a person.


Content is king.


Create content to add value.


What does the future hold?








Marketing


Put strategy first.


Adding value should be the goal.


How do I get started?


JUST DO IT.


Create a blog, join Twitter, find those high-school friends on Facebook, link

with your peers on LinkedIn.


Thank you.

Matt [email protected]

http://technomarketer.typepad.comMonday, May 11, 2009

mailto:[email protected]

mailto:[email protected]

http://technomarketer.typepad.com

http://technomarketer.typepad.com

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Social Media and Tourism