IMPACT OF SOCIAL MEDIA ON TOURISM

PRESENTED BY

SACHIN ACHAR

MAHESH WADDE

INTRODUCTION

• Social media is the modern tool for marketers

• internet, mobile technology and smart phones

• Social media and internet have proved to be the most powerful tool

• information can reach a large number of people in a short time.

OBJECTIVE OF STUDY

• To know the influence of social media on tourism

• To understand the decision of marketing activity on the tourism industry

• To understand the survey of various journals and researcher toward the tourism

WHY SOCIAL MEDIA IS USED IN TOURISM?

• Social Media’s is communication methods which provide information to marketer

• There are applications such as Trip Advisor, Virtual Tourist or social networking sites as Myspace, or Facebook

• word of mouth is powerful, social media have made even more powerful for tourism.

KEY SOCIAL MEDIA PLATFORM

• Blogging

• Social networking

• Chat room

• Video or photo sharing

SOME SURVEY RESULTS

• According to the report of CWP journal, in 2012 travel and the related activities of tourism

• According to Google survey

• TripAdvisor Global Report, 2013

• According to Travel Daily News 2012

INDIAN SCENARIO • Andhra Pradesh has become the

top tourist destination in the country

• ‘ Bid and Win’ Facebook contest aimed at making Brand Goa popular on social networking site,

• Twitter has been an aggressive medium for Kashmir Tourism

• Kerala tourism monsoon campaign in Facebook

ADVANTAGES

• social media works in a real time situations.

• Where the social media covers a wide range of possibility and audiences

• Social media in tourism is a creative way to allow the people to give ideas

• Social media had become a great extent alternative to word-of-mouth advertising

DISADVANTAGES

• Publishing obvious advertising copy is unacceptable in the social media world

• Every post on twitter is public and user has no control over what people say.

• Bad news go viral as easily as good news and can do unethical business irreparable harm.

• Social media can be both an aid and a threat

CONCLUSION

• For successful business of tourism companies in the increasingly demanding tourist market, it is necessary to consider new ways of promotional activities and new forms of communication with the people