1. The Basics of Social Marketing
2011 Explore Minnesota Tourism Conference
2. Just trying it out
3. No, you cant make me
4. Agenda
Understanding social media
How to interact
Social Channels
Setting a strategy
Time saving tools
Questions/Answers
5. 40 Years Ago We Were Pretty Restricted To The Media We Could
Consume
+
+
6. Today We Have Thousands of Different Media At Our
Disposal
7.
8. Its not so much
about TECHNOLOGY
9. Social media is about PEOPLE
10. Broadcast Media versus Social Media
VS
11. You Already Have the Skills
You Just Do It Offline
Meeting people
Building relationships
Asking questions
Answering questions
Building trust
Building a reputation
12. Dont be this guy
13. What to Talk About
70-20-10 Rule
70% Share resources
20% Collaborations
10% Me
10%
14. LinkedIn is the Office
Facebook is the Barbeque
Twitter is the Conference
15. GOLDEN RULE: Dont post anything you wouldnt want your mom
to read in the newspaper
16. Dont Be Afraid to Fail
Dont be afraid to fail
17. Why Is Social Media Important
76% of consumers don't believe that companies tell the truth in
advertisements (Yankelowich)
89% trust the recommendations of other consumers in the travel
industry (Forrester Research/Intelliseek)
52% don't trust the website that sells the travel (Benchmark
group)
Facebook fans are 41% more likely than non-fans to recommend a
product they are a fan of to their friends (Syncapse)
