S e p t e m b e r 1 4 , 2 0 1 5

S t . M i c h a e l ’s C o l l e g e , I l i g a n C i t y

About Me

Founder , I l igan B loggers Soc iety, Inc .

Blogger , TravelJams.com & LovetteJam.com

Digital Media Professional , Project Manager /

Soc ia l Media Manager / Dig i ta l

Market ing Spec ia l is t / Content Wri ter /

Graphic Designer

What are we going to talk

about today?

Topic Outline

What is Soc ia l Media?

Why should you care about soc ia l media ?

How can you contr ibute to dest inat ion market ing

us ing soc ia l media?

Case Study: The #ExperienceIligan Campaign

v b

What is Social Media?

Definition and Tools

1

-Heid i Cohen R i ve r s i d e Ma r ke t i ng S t ra t eg i e s

Social Media are the platforms that enable the

interactive web by engaging users to participate

in, comment on and create content as means of

communicating with their social graph, other

users and the public.

“

Simply put…

Click here to learn more!

Social Media is people having

conversations online.

Social Media Tools v b

Why should you care about Social Media?

Business Owner / Manager’s Perspective

2

Reason #1

Social Media

is more popular than ever.

Social Media Timeline

In the Philippines…

• 44,200,540 Internet users as of Dec/13, 41.1% penetration, per Internet World Stats.

• 29,890,900 Facebook users on Dec 31/12, 27.8% penetration

• The internet audience in the Philippines is the fastest-growing in the Southeast Asia region, growing by 22% since March 2012.

Source: Internet World Stats

What are Filipinos doing online?

Source: 2013 Southeast Asia Digital Future in Focus

What are Filipinos doing online?

Source: 2013 Southeast Asia Digital Future in Focus

Source: PinoySocialMedia, data as of June 2012

Social Media is not a fad.

It’s a fundamental shift in the way

we communicate.

Reason #2

The new

communication model

is a dialogue.

The old

communication model

was a monologue.

Communication…

Should be: And not:

• Transparent

• Inclusive

• Authentic

• Vibrant

• Consumer-driven

• Controlled

• Organized

• Exclusive

• Product-driven

Reason #3

The Rise of the

Social Traveler

Social Traveller vs

Normal Traveller

Bottom line:

The train is leaving

WITH OR WITHOUT YOU

so get on it and just START!

How can you contribute (as an individual)? 3 Your role in destination marketing

Why do you share on social media?

To share your PASSION.

Let others catch on to your obsession.

Social Media

The Role of Social Media in Tourism

What makes a great social media post?

The #ExperienceIligan

Campaign

Iligan Bloggers Society, Inc.

September 2013

4

IBS, Inc. Familiarization Tour

2nd Mechanized Infantry Brigade Iligan Paradise Resort & Eco-Park

Tinago Falls NPC Nature’s Park

IBS, Inc.| Waterfalls Series

Ma. Cristina Falls Tinago Falls Mimbalot Falls

Dodiongan Falls

Pampam Falls

Kalubihon Falls

Dalipuga Falls

1. People

Target: Tourists / travellers all over the world.

• Iliganons – Iligan-based

– non-Iligan-based

• Past visitors of Iligan City

2. Purpose

• Massive Awareness:

Highlight Iligan City in the internet

3. Platform

4. Plan

• Launch a hashtag campaign.

• Share posts with #ExperienceIligan

• Best Channels: • Facebook

• Twitter

• Instagram

• Blogs

5. Policy

How can #ExperienceIligan be used?

Who can use #ExperienceIligan?

6. Produce Content

• Blog Posts

• Photos

• Videos

• News articles about Iligan City

• Tweets

• Instagram Posts

http://iliganbloggers.com/experience-iligan/

7. Performance

Twitter Chat Results

7 P’s of a Social Media Campaign

1. People

2. Purpose

3. Platform

4. Plan

5. Policy

6. Produce Content

7. Performance

#ExperienceIligan

Go beyond TOURISM.

Trave l ing w i th a D i f fe rence

“

TS Sendong

Other Ideas

• Black Pencil Project – Pinay Solo Backpacker

• Project Jomalig – Journeying James

• Pens of Hope Davao – Dan Guillano

• BookSail: Braving Philippine Seas for Literary

– Che of Backpacking Pilipinas

Passion with purpose is highly contagious.

Make a difference, and keep the fire burning.

JOIN US!

www.ILIGANbloggers.com

• Facebook.com/IliganBloggers

• Twitter.com/IliganBloggers

• Instagram.com/IliganBloggers

Lovette Jam Prada Jacosalem

traveljams.com | lovettejam.com

Facebook: fb.com/lovettejam Instagram/Twitter: @lovettejam

Google Plus: +LovetteJam Slideshare: slideshare.net/lovettejam

Email: lovettejam@gmail.com