Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April...
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Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @ utollwi VP, Marketing Yottaa
Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011
Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the perconal/consumer market. Session wil consist of 5 min intros by panelmembers with expereince in social networking, location Based Services (LBS) , and mobile, followed by open discussion encouraging input, conversation and debate from all participants.
Citation preview
1. Social Media and Social Networking Town Hall
Discussion
Why and How Product Managers and Marketers Need to Up their
Game
William Toll @utollwi
VP, Marketing Yottaa
2.
http://www.flickr.com/photos/telstar/1348916033/lightbox/
3. Its OK to feel that you are being steamrolled by
Social Media
4.
http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
5. Its not OK to not stock the lake.
6. http://www.flickr.com/photos/janbrasna/176341008/
7. Talk AT Many
8. http://www.flickr.com/photos/viagallery/3440496547/
9. OR
Engage WITH Few
10. Product Managers and Product Marketers Can Help Stock The
Lake!Produce Content and Share It to Be Found
10
11. Why Social Media? Content Syndication
11
12. Why Social Media? Employee Evangelist Example - Dell
12
13. Why Social Media? Employee Evangelist Example - EMC
13
14. Product Managers & Marketers Can Leverage Events to Engage:
VMworld example including HP at VMworld
14
15. Engaging and Connecting with Prospects and Customers - Leverage
Events to Stay Engaged
15
16. Example Community Page & Community Written White
Papers
16
17. Product Managers and Marketers Can Take Advantage of User
Feedback Like Yottaa a Web Performance Optimization Companyand
Rackspace a cloud infrastructure company..
17
18. Todays Next Talks Focus on How To Leverage Mobile Apps for
Mobile Engagement at Events
18
19. Social Media tools help a massive product launch over 41
products launched in one day by EMC
19
20. Social Media & Content Marketing Program Goals
Leads
21. SEO Momentum 22. Real Time Results Google Caffeine Relevancy
23. Customer Feedback 24. Sentiment Analysis 25. Thought Leadership
& Engagement 26. Blogger Outreach 27. Analyst Engagement 28.
Customer and Prospect Engagement 29. Klout 30. Reach & Thought
leadership relevancy 31. Awareness - # of mentions20
32. Employee Engagement & Thought Leadership
Employee engagement makes it real
33. Employee engagement enables multiple vehicles & links
34. Employee benefit = Fame & Money Passion Selected employees
can be active here: 35. Twitter 36. Blogs 37. LinkedIn 38.
Delicious, Digg 39. Blog Commenting/Guest Posting 40. Forums 41.
LOCAL Events Sponsor, Speak, Engage, Network 42. Send news, KW,
trend info to marketing & sales - -share.21
43. Tactical Map: Social Media- Strategy and Vehicles
Press Releases
Articles
Flickr
Facebook
Delicious/Digg (s)
Foursquare (s)
Forums/Discussions
Evangelist(s) Promotion
Blog(s)
Twitter (s)
YouTube (s)
LinkedIn (s)
Community Page
Links on 3rd Party Directories(s)
White Paper
Events Page
Webinar
How-To-Video
Podcast
Slideshare (s)
Case Study
Customer Video
Email Marketing
Analyst Reports
(s)= Multiple
22
44. Thank You!
William Toll @utollwi
VP - Marketing @Yottaa
www.yottaa.com [email protected]
