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Hello, Productcamp! Monday, November 29, 2010

Productcamp montreal 2010

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Page 1: Productcamp montreal 2010

Hello, Productcamp!

Monday, November 29, 2010

Page 2: Productcamp montreal 2010

Masochist self-help group.

Monday, November 29, 2010

Page 3: Productcamp montreal 2010

Eng

inee

ring Finance

Marketing

Sales

Responsibility

Authority

Monday, November 29, 2010

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It’s never been a better time to be a product manager.

Monday, November 29, 2010

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Clouds make experimenting easy.

Monday, November 29, 2010

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Analytics make experimenting smart & fast.

Monday, November 29, 2010

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It wasn’t always this easy.

Monday, November 29, 2010

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A story, in three partsCoradiant, clouds, and analytics.

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About me

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GigaOm/Bitcurrent briefing on Cloud Computing (2008)

InteropCloud (2009)

The impact of latency on web business(2009)

On the performance of clouds (2010)

ApplicationDeliveryNetworks (2009)

CompleteWeb Monitoring(2009)

WebOps(2010)

Monday, November 29, 2010

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The Coradiant story

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Pivoting the delivery model

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Conversion rateand order value

0

5

10

15

20

Conversion rate Order value

5.51

16.07

Diff

eren

ce d

ue to

opt

imiz

atio

n

Monday, November 29, 2010

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Two things will speed this upReduction in upfront investmentImprovement in measurement and analysis

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The democratization of ITA world where the primary channel is the web.

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http://www.flickr.com/photos/harshlight/3235469361Monday, November 29, 2010

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http://www.flickr.com/photos/theclevelandkid24/4251408727/

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http://en.wikipedia.org/wiki/Adam_Smith

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http

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(16MB)Monday, November 29, 2010

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http://www.flickr.com/photos/ebeam/3586287989/Monday, November 29, 2010

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http://www.flickr.com/photos/ecastro/3053916892/Monday, November 29, 2010

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http://www.flickr.com/photos/binaryape/458758810/Monday, November 29, 2010

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http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpgMonday, November 29, 2010

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http://www.flickr.com/photos/flem007_uk/4211743886/Monday, November 29, 2010

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http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNGMonday, November 29, 2010

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For much of its history, AT&T and its Bell System functioned as a legally sanctioned, regulated monopoly.

The US accepted this principle, initially in a 1913 agreement known as the Kingsbury Commitment.

Anti-trust suit filed in 1949 led in 1956 to a consent decree whereby AT&T agreed to restrict its activities to the regulated business of the national telephone system and government work.

Changes in telecommunications led to a U.S. government antitrust suit in 1974.

In 1982 when AT&T agreed to divest itself of the wholly owned Bell operating companies that provided local exchange service.

In 1984 Bell was dead. In its place was a new AT&T and seven regional Bell operating companies (collectively, the RBOCs.)

http://www.corp.att.com/history/history3.html

Monday, November 29, 2010

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http://www.flickr.com/photos/ktylerconk/4096965228/Monday, November 29, 2010

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First: Monopoly good.

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Then: Monopoly bad.

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http://www.flickr.com/photos/wikidave/2867257631/

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http://www.flickr.com/photos/mbrubeck/4460320021/

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http://www.flickr.com/photos/raneko/4203965136/Monday, November 29, 2010

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http://ww

w.flickr.com

/photos/dok1/4547024596/

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http://www.flickr.com/photos/mmbrown/3102707594/Monday, November 29, 2010

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http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.comMonday, November 29, 2010

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Airfare

DNS

Cloud

Publictransit

Importantresearch

Hotel

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You can’t calculate ROI when I is zero.

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It’s a license to experiment.

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No more excuses.

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Analytics everywhereEverything is an experiment

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Everybody has goals.

http://www.flickr.com/photos/itsgreg/446061432/Monday, November 29, 2010

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Adnetwork

Organicsearch

Visitor

Campaigns

Reach

Mailing,alerts,

promotions

O!er

Upselling

Purchase step

Purchase step

Enrolment

Advertiser site

Aban

donm

ent

Disengagement

3

5

9

8

7 6

4

$

$

$

$

$

Conversion $

2

1 11

Impact on site

NegativePositive $$

Monday, November 29, 2010

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Searchresults

Goodcontent

Invitation

Viralspread

Visitor

Socialnetwork link

Content creation Moderation

Spam & trolls

Engagement

Social graph

Disengagement $

1

7

6

5

2

4

4

3

11

$

$

$

Impact on site

NegativePositive $

Badcontent $

$

Collaboration site

Monday, November 29, 2010

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Monday, November 29, 2010

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Helpdeskescalation

SLAviolation

Renewal, upsell,reference

Performance

End user (employee)

SaaS site

Churn $

Refund $

6

2

Enterprise subscriber

1

5

3

4

Good Bad

Usability

Good Bad

Productivity

Good Bad

7

Supportcosts $

Impact on site

NegativePositive $$

$

$

Monday, November 29, 2010

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Monday, November 29, 2010

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Targetedembedded ad

Advertisersite

AdnetworkVisitor

Media site

Departure $

$

5

6

43

Enrolment2

$5

Impact on site

NegativePositive $$

1

$

Monday, November 29, 2010

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Analytics is the measurement of movement towards those goals.

http://www.flickr.com/photos/itsgreg/446061432/

Monday, November 29, 2010

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NEWVISITORS

GROWTH

BOUNCERATE

LOSS

CONVERSIONRATE

GOALVALUE

xTIMEON

SITE

PAGESPERVISIT

NUMBEROF VISITS

SEARCHES

TWEETS

MENTIONS

ADS SEEN

ATTENTION ENGAGEMENT CONVERSION

Monday, November 29, 2010

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Conversions

Visits

Shopping cart

Payment options

KPIs

Monday, November 29, 2010

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Bouncerate

Conversions

Visits

Shopping cart

Payment options

Conversion

rate

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http://www.flickr.com/photos/duncan/1252272164/Monday, November 29, 2010

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http://www.flickr.com/photos/intherough/3573333256/Monday, November 29, 2010

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http://www.flickr.com/photos/jetheriot/648950773/Monday, November 29, 2010

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Deploy

Tweak

Analyze

Collect

Why these matterExperiment faster and better

Design

BuildOperate Lower upfront

investment

More accurate feedback

Faster iteration

Monday, November 29, 2010

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Not just for tech companiesThe big data world.

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Overshare

 h)p://su.pr/1keiymMonday, November 29, 2010

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Species  sharing

h)p://w

ww.flickr.com

/photos/luc/1824234195/

Monday, November 29, 2010

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h)p://www.flickr.com/photos/sea)lemunicipalarchives/3974145507/Monday, November 29, 2010

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h)p://www.flickr.com/photos/gregory-­‐moine/4303513582/Monday, November 29, 2010

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h)p://www.flickr.com/photos/spidermandragon5/2922128673/Monday, November 29, 2010

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h)p://www.flickr.com/photos/pixel_addict/465394708/Monday, November 29, 2010

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h)p://www.chris-­‐place.com/game-­‐shows/shows/millionaire/images/phone-­‐a-­‐friend.jpgMonday, November 29, 2010

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h)p://www.flickr.com/photos/66164549@N00/2366402111/Monday, November 29, 2010

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h)p://www.flickr.com/photos/chriseos40d/3148210616/Monday, November 29, 2010

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h)p://www.flickr.com/photos/themikelee/2036996518/

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h)p://www.flickr.com/photos/themikelee/2036996518/Monday, November 29, 2010

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h)p://www.flickr.com/photos/blue_mountains_library_-­‐_local_studies/2672973607/Monday, November 29, 2010

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h)p://www.flickr.com/photos/dvdmerwe/196002561/Monday, November 29, 2010

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h)p://www.flickr.com/photos/ariannemccarthy/516482621/Monday, November 29, 2010

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h)p://www.flickr.com/photos/st3f4n/3951143570/Monday, November 29, 2010

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h)p://www.flickr.com/photos/dlr/18787680/

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eMarketer,  January  2009

Sharing like never before

2009 2010 2011 2012 20132008

88.844.6%

95.346.4%

101.748.2%

108.050.0%

114.551.8%

82.542.8%

MillionsPercent

Users  generaUng  content  online

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http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/Monday, November 29, 2010

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Crowds are clouds.Quick to deploy, easy to analyze.

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So what does this mean for product managers?

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Getting features right matters less.

Knowing what’s not working, fast matters more.

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Getting features right matters less.

Getting out of the office matters more.

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“We should” matters less.

“What if” matters more.

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Your roadmap matters less.

Parallel experiments matter more.

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Justification beforehand & business cases matter less.

Realtime cost/benefit of features in production matters more.

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User groups and surveys matter less.

Real-world adoption & usage analysis matters more.

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Like I said:It’s never been a better time to be a product manager.

Monday, November 29, 2010