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Where are we going? And how did I get in this hand
basket? Real advice for success in your first year as a product
manager
Gwen Bender [email protected] @Gwendalyn.Bender
In 6 months or less you need to
Know your customer(s)
Know the value of your product
Know your market
Know your market position
Sales
If you have a sales team get to know them. Become a resource for them
Ask them what their clients want & what the current sales hurdles are
Listen in on sales calls. Ask them for their most used materials
Don’t forget about the offsite folks!
Engineering
Ask about what technical debt is hanging out there
What is the feature they’d most like to develop? What do they hate working on?
Give them some insight into what clients want & where the market is going
Integrate yourself into their process
But Make Sure You Don’t….
ò Sales
ò Pay to much attention when they say “the competition has better features & the prices are to high”
ò Make them dependent on you
ò Don’t make process exceptions unless you’re ready for them to become the rule
ò Do respect sales is hard but call them on their bullshit
ò Engineering
ò Don’t get into the technical weeds unless it actually matters – your job is the what & why, not the how. You may have come from engineering but that’s not your job now
ò Become the go between between engineering & everyone else
ò Do find a balance between new feature development & servicing the backlog