1. Communities, Content, and Social Media

2. Social TechnographicsShifting patterns of Social Media by Age Group
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3. Age declination = increased OC Activity
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4. Gen Y vs. Non Gen Y Online Activities
5. Creator and Critic Activities
6. Collector and Joiner Activities
7. Spectator Activities
8. What is Social Media?
Internet and mobile-based tools for sharing and discussing information
9. Whats the easy way to think of it?
Think of it as a party youre there to meet people and enjoy each other!
10. Social media extends from community
11. Community Engagement
Form around a shared purpose
Collaborative Output is > individual capabilities
Accomplishment of something (activity or purpose)
Shared Purpose & Anticipated Reciprocity
Greater Output & Recognition
Accomplishment & Sense of Efficacy
Sense of Community
12. 13. Graphic Representation
14. Six Degrees of Separation
15. Expand the Components
16. Overarching Principles

Honest

17. Informal 18. Open 19. Innovative 20. Authentic 21. Human 22. Connected