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Morning presentation. A project of the @home campaign combatting homelessness: www.athomedocumentary.org
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WELCOME TO THE @HOME
SOCIAL MEDIA
BOOT CAMP
“We will all be involved in the solution.
Ending chronic and veteran homelessness
will only be possible if
everyone gets involved, including the
nonprofit sector, public and private sectors,
the faith community,
philanthropy, labor and community
members in every region.”
Lisa Colton
Chief Learning Officer
See3 Communications
@See3
Laura Wilson
Associate Director
Kindling Group
@KindlingGroup
@LAUnitedWay #100days #athome
We produce and sponsor documentary films that explore critical
social issues, and channels them into powerful tools for community
engagement and change.
@home_campaign — #athome
The film:
http://youtu.be/blgCu6z90Jo
About See3
Since 2006 we've been helping organizations to find and realize their vision for better
online communications.
Every day we're creating strategies and media that have impact for our clients' goals like
fundraising, advocacy, recruitment, awareness and more.
OUR TEAM OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO
BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
See3 Core Services
Online Video
Web Design & Development
Online Engagement
Today’s Morning Agenda
• Why Social Media• 5 New Rules of the Game• Creating a Strategy• Using Online Video• Case Study: Invisible People
http://www.slideshare.net/See3/la-home-boot-camp-am
Traditional Mindset: Hub & Spokes
Network Mindset“connect and collaborate” rather than “command and control”
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2: BE SOCIAL!
Talk, tag, photos,
questions, responses
Even when self-promoting, be social!
Focus on your mission and goals, not your institution.
Being Social Means
Being a Good Listener Too.
#3:
ADD
VALUE
Social Capital is the value of connections between and among nodes in social networks.
Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
12:1 ratio of adding value.
SOCIAL CONTENT IS SOCIAL
CAPITAL
What Value Can you Add?
#4: BE REAL
Make it
Personal
Make it
Personal
FIND YOUR VOICE
#5: Move Your Network to
Action
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Why online video?
The
POWER
of
Storytelling
Generate empathy
Telling (true) stories
communicates with people in
a different way than news,
reports, or opinion.
http://www.nytimes.com/projects/2013/invisible-child/
Educate
Change cultural attitudes
Inspire political change
http://youtu.be/7p6LvuwI7GQ
Online Video
Online Engagement
More than half of all Internet
content is video.
Every month 4 billion hours
of video are viewed on
YouTube.
Every year more than 350
million videos are shared on
Twitter.
The video train has left the station
But there are barriers …
How do you jump those hurdles?
Keep it simple
http://youtu.be/fW8amMCVAJQ
Make it personal
https://www.youtube.com/user/charitywaterthanks
Little by little…
