How to use social media at 100%!

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:

Siemens AG, Friedrich-Alexander Universitt Erlangen-Nrnberg

100%!

1995 .1 ()5 $40 .

:34 20,5 $645 . 2008

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Amazon

37

3

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4

1.

5

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5

( 10* )

7

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1

1

* - 2 2008 .

. 2009. . (http://b23.ru/sjuh)- 2008 .20% -10%

6

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Stand-alone

.

-

-

?

?

7

?

8

9

2. ?

!!!

?

10

7

Networking

: 56% 19% 14%

11

7

PR

: 56% 19% 14%

56% -

12

, ?

:1. 2. / 3. 4. / 5. F.A.Q. / Feedback6. 7.

, ?

1. 2. 3. 4. 5. 6. 7.

3. ?

?

15

37% - 8% - 7% - 6% - 23% -

20% - 15% -

16

37% - 8% - 7% - 6% - 23% -

20% - 15% -

17

Siemens Blogosphere

2700 2006 1500 2008/09 1000 15000

: , , , , -, , , Web2.0

Information used from open sources

44% 14%

18

Siemens Blogosphere

Information used from open sources

19

Siemens Corporate Blog

PLM Software Blog320 2008368 FaceBook

1 10

Information used from open sources

Siemens Corporate Blog

Information used from open sources

RYANAIR 1 25 . 3

?

Amazon vs. RyanAir

RyanAir

44% 14%

23

!

,

:Leonid.zaplatnikov@siemens.comzozzow@gmail.com+49 176 45195928 : http://zaplatnikov.blogspot.com Twitter: http://www.twitter.com/zozzow

24

1. .

2.

: www.blogbook.ru : www.bloging.ru : julia-marketing.livejournal.com2 : http://b2blogger.com : http://socseti.com/ : http://www.blogdog.ru/

: http://zaplatnikov.blogspot.com/

3.

: http://www.slideshare.net/philbaumann/140-health-care-uses-for-twitter-presentation : http://www.slideshare.net/juliatrushina/marketing-in-vkontakte-version-20-1787652 :http://www.slideshare.net/NLO_Marketing/ss-1657600