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A Quarterly report tracking the Social Media Performance of 100 Indian Startups
1st October, 2016 to 31st December, 2016 (3rd Financial Quarter)
The rise of second screen and the Fear of Missing Out (FOMO) has compelled brands to
reach audience with new methods including social media. Social media has assumed
the same role which newspapers and televisions had a decade back.
The first XOR 100 report was the first attempt to organize the social media performance
of Indian startups. It also created a benchmark and the first data point to create a better
picture in the longer run.
The second XOR 100 report brings new insights into the performance of Indian startups
on social media. While many of them have evolved to incorporate social media into their
marketing strategy, many brands have not caught up yet.
We tried to portray the same in this report with the help of our In-house Social Media
Analysis Tool.
XOR 100 is a quarterly social media
report tracking the social media
performance of 100 Indian startups in
every quarter.
In the terms of its usage, social media has two parts: organic and paid. This report
analyses the data of the ORGANIC part only.
Since each startup is fighting the battle of customer attention with its own competitors,
we have segmented the startups in 13 categories:
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
100 Overview
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Data Timeline
1st October, 2016 to 31st December, 2016 (3rd financial quarter)
Startups Tracked
100
Categories
13
Platforms tracked
Here's how Indian startups are using social media
channels
Channel share in content
Over Q2, Twitter (56.3%) saw a rise in the content share while Facebook, G+ and
YouTube suffered a dip in content share in Q3.
Percentage of total content shared on different platforms
Overview
Google+ YoutubeTwitter
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35.6%
56.3%
6.2%
1.9%
Google+
Youtube
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Q3
Q2
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Facebook timeline graph for Q3
Twitter timeline graph for Q3
Google+ timeline graph for Q3
Youtube timeline graph for Q3
Overview
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
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This data gives us insight into how brand activity on one social media channel affects another. Sharp rise in brand activity on one social
network decreases the brand activity on other channels.
Two such examples are Twitter's sharp share rise on October 25, 2016 owing to Flipkart's hyper activity for on Twitter. #FlipkartBigDiwaliSale
Total 1613 posts were shared on a single day by Flipkart with maximum being on Twitter.
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Startups active on various social media channels
Channel Share in Video Content
Facebook is still preferred channel for video content sharing for startups. 60.3% of the
total video content was shared on Facebook in Q3 as compared to 52.2% in Q2.
Comparison of video content shared on various platforms in Q2 & Q3
Top 3 startups which used 'Discount and offers' related tweets
Top 3 startups which used 'Contest' related tweets:
Top 3 startups which used 'Brand Recall' related tweets
Overview
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
39.7%
60.3%Youtube
Youtube
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Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
This sector enjoys all the perks of being online. From redirecting customers to their
respective websites to converting them and from tracking their browsing habits to
showcasing their products, social media has been the integral part of this sector. In
this section, we cover how the new entrants are making the difference and whether
some were keen to Unbox happiness using social media.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Total brand activity in Q3 rose to 4574 from 3822 in Q2.
Ÿ Average brand activity per day was 7 posts in Q3.
Ÿ Flipkart lead the chart with a total of 1819 posts or 40% of the total activity.
Keyword Analysis
Ÿ Discount related keywords like deal, off, offers, sale and discount were the
commonly used on social media used in 1870 out of 3241 tweets. 1709 of these
1870 tweets used the keyword 'Offers'.
Ÿ Flipkart used 1638 of its 1808 tweets on the keyword 'offers'.
Ÿ Tweets with brand recall increased in Q3 to 7.56%.
Ÿ Cashback and Contests were the other widely keywords used.
Horizontal E-commerce
Fli
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Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Percentage of tweets containing keywords related to:
Peak of 'Offers' keyword used by on 25-Oct-2016Flipkart
(Start of Big Diwali Sale)
Percentage of tweets containing these keywords
Discount & Offers
Cashback
Contest Brand Recall
Flipkart Snapdeal Paytm Shopclues Tata Cliq Infibeam YellowMessenger
58%
4%
4% 7%
Pe
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of
twe
ets
Horizontal E-commerce
Contact Us for More Social Media Campaign DataContact Us for More Social Media Campaign DataDiscuss Your Project
Index
100
80
60
40
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0
Top 10 hashtags by TATA Cliq
Brand Engagement
Ÿ Demonetization effect can be clearly seen in this graph. Paytm grabbed the
opportunity and gained 22 million engagements in Q3.
Ÿ Snapdeal and Shopclues followed closely for the second spot in brand
engagement chart with 2.33 million.
Ÿ Tata Cliq improved while Flipkart suffered a dip in total engagements in Q3 as
compared to Q2, standing at 0.45 and 0.4 million engagements respectively.
Ÿ Infibeam and Yellow Messenger could just manage over 2.k and 4k engagements
in 90 days.
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Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Total Engagement Comparison
Total video engagement by brand
Paytm outperformed its competitors with 83% of the total 26.3 million video
engagements in Q3.
Video engagement timeline of PayTMThe peaks in the timeline post 13th November, 2016 are the after-effects of
demonetisation. Paytm posted tutorial videos in order to help users in transacting
through Paytm and thus gained maximum engagement on its videos. The highest
peak was observed between December 7-9, 2016 when they posted the video 'How to
Accept Payments using Paytm?' in Hindi. The peaks after that are result of various
video tutorials being posted online in Hindi and other regional languages.
Paytm Total Engagements
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Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
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Horizontal E-commerce
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
2%
80%
8%
8%
2%
Flipkart
Paytm
Shopclues
Snapdeal
Tata CLIQ
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Replies to users
Once again Shopclues topped the replies chart as in Q2. But this time with even
greater margin with 7.37 times of all other competitors combined.
Shopclues Reply Trend
·
Raising the bar by 1 from Q2, Shopclues replied with an average of
14 replies per day in Q3..
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
50
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0
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
“Living in Rome and Fighting with Pope.” This saying fits best for Hyperlocal
businesses. Hyperactivity of Flipkart, Amazon, and other horizontal ecommerce
players on social media is making things worse for this sector. However, to capture
local markets, social media is more friendly for hyperlocal businesses as compared to
horizontal ecommerce who have to divide marketing budget across the country. How
the local ecommerce players are using social media to tap audience is an interesting
thing to watch.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity in Q3 was nearly 3 posts a day.
Ÿ Average brand activity came out to be around 239 in Q3 which shows a dip of about
26 posts from Q2.
Ÿ Maintaining Q2 performance, Nature's Basket again led the brand activity chart
with an average of 5 posts per day, followed by Big Basket who shared 4 posts per
day.
Twitter keyword Analysis
Ÿ Of the total 782 tweets, contest and brand recall related keywords comprised 9%
and 19% respectively.
Ÿ Most of the brands were focused here on brand recall related keywords with the
second priority being contests.
Ÿ In Q3, brands focused more on brand recall and hence it can be seen in the graph
below.
Hyperlocal E-commerce
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Percentage of tweets containing these Keywords
· used #bbDailyTip whereas tried to engageBig Basket Nature's Basket
users with its #HealthyAlternatives hashtag. hashtag strategy was BigBasket
also diverse and consistency while was more focused on Nature's Basket
contest related hashtags.
·
Top 10 Hashtags used by BigBasket
Brand Engagement
Ÿ Nature's Basket lead the brand engagement chart with 390k engagements in Q3,
followed by Big Basket which improved its performance from Q2 but could not hold
the top spot.
Ÿ Zopper failed in Q3 with just 63 engagements.
Ÿ Nature's Basket topped the engagement per activity chart too with an average of
over 800 engagements per activity.
Discount & Offers Contest Brand Recall4% 9.3% 19%
To
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Hyperlocal E-commerce
Big Basket Grofers Zopper Zopnow Nature’sBasket
% o
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
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Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Total video engagement by brand
Ÿ Nature's Basket left no stone unturned and hence dominated this segment leaving
all its competitors behind with a total of 287k engagements in Q3; a long leap from
under 1k engagements in Q2.
Ÿ Big Basket also improved its performance with 14k video engagements in Q3 but
lost its top spot oof Q2. Grofers and Zopnow could only manage 587 and 128
engagements respectively. Zopper, it seems, is not investing in video content as of
now.
Nature’s Basket video engagement timeline
‘
Most of the peaks in this timeline are due to the various contests run by
Nature's Basket on its Facebook page. For example, the highest peak touching
35k rose on November 24, 2016 when they ran a contest on the video posted
titled 'Kickstart your morning with a refreshing smoothie!' on November 22,
2016.
Replies to users
Overall replies trend remained same as in Q2, with Big Basket leading at an average of
85 replies per day, followed by Grofers at 24 replies per day (improvement of 5 replies
per day) in Q3.
Hyperlocal E-commerce
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
35k
30k
25k
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5k
0Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Health and fitness is still an emerging market in India with medical services still out of
reach of major population. In such circumstances, social media becomes even more
important customer acquisition tool. You can take medical consultation online on
Lybrate. The same goes for dozen other startups where you can take services
remotely. We covered social media performance of customer service ventures,
ecommerce models, and fitness sector.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity in Q3 rose to 247 from 164 in Q2.
Ÿ Average brand activity per day saw an increase in Q3 and reached 3 posts per day
from 2 posts per day in Q2.
Ÿ 1MG was 1.75 times more active on social media sharing 7 posts per day in Q3
and retained its first position. Navya Network stood second on the chart with nearly
6 posts per day.
Twitter keyword Anaylsis
Percentage of tweets containing these Keywords
Tweets with brand recall jumped from 9% in Q2 to 14.6% in Q3.
Health & Fitness
Pra
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Consumer Services E-Commerce
To
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Discount & Offers Cashback Brand Recall3.7% 0.7% 14.6%
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Lyb
rate
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Brand Engagement
Ÿ Maintaining its Q2 performance, Practo topped brand engagement in Q3 too with
2.2 times the engagements of all other startups combined (Total engagements of
this category in Q3 were 603K).
Ÿ Healthkart received the most engagements in ecommerce healthcare in Q3.
Total video engagement by brand
Practo outperformed its competitors attracting 97% of the total 322k video
engagements in Q3.
Replies to users
Ÿ Maintaining Q2 momentum, in Q3 1MG led the chart with an average of nearly 10
replies a day.
Ÿ Average of healthcare ecommerce segment was just over 4 replies a day.
Pra
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3%
69%
Others
Practo
97%
31%
Practo
All Other Combined
Consumer Services E-Commerce
Health & Fitness
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Na
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Consumer Services E-Commerce
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Our Subscribers
For Food delivery startups, social media is one of the best tools to acquire customers.
Catering to the needs of travellers and local residents, this sector is crippling towards
the goal of profitability. We tracked social media activity of startups in this sector to
know how well they are engaging users and the returns they are reaping from it.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity in Q3 was 200, a rise of 31 from Q2.
Ÿ Swiggy was the most active brand with over 4 posts a day, an improvement of 1
post per day from Q2.
Ÿ Faasos jumped one position from Q2 and stood second spot in brand activity chart
with 284 posts.
Food Delivery
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Brand Engagement
Ÿ Swiggy alone accounted for over 70% of the total 119k engagements of this
segment also posting an improvement of about 60.8k engagement from Q2.
Ÿ Yumist and Railrestro continued their Q2 performance and did not attract enough
engagements.
Engagement per activity
Learning from Q2, Swiggy improved its engagement per activity and topped the chart
with an average of 215 engagements per activity. Zomato slipped to the second place
with 158 engagements per activity, closely followed by Yumist with 135 engagements
per activity.
Twitter keyword AnaylsisPercentage of tweets containing these Keywords
Brand recall tweets saw a dip in Q3, while brands in this category used
contests to engage users.
·
Hashtags used by Swiggy
Swiggy used 201 contest related hashtags in its 334 tweets.
·
Food Delivery
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%a
ge
of
Tw
ee
ts
Discount Contest Brand Recall2.3% 9.2% 7.5%
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
150
125
100
75
50
25
0
Ha
sh
tag
Co
un
t
#S
wig
gy
Tu
es
da
ys
#C
on
tes
tAle
rt
#c
on
tes
t
#C
on
tes
tIn
dia
#S
wig
gy
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es
da
ys
!
#C
on
tes
t
#S
wig
gy
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od
Wa
lk
#C
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stm
as
We
ek
#
Sw
igg
yT
ue
sd
ay
s?
#M
on
da
yM
oti
va
tio
n
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Total video engagement by brand
Ÿ Swiggy lead video engagements' chart too with nearly 5000 engagements in Q3,
increment of about 166% from Q2.
Ÿ Swiggy attracted nearly 6% of its total engagements via video content.
Replies to users
Ÿ Yumist replied 110 times to its Twitters users, while Faasos replied 67 times.
Ÿ Railrestro showed an improvement of about 27 in Q3, while Swiggy replied 33 times
in Q3, to be at par with Railrestro.
Ÿ The Twitter reply patterns of brands remained similar to that of Q2.
Food Delivery
Yu
mis
t
Yu
mis
t
Ra
ilre
tro R
ail
res
tro
Sw
igg
y
Sw
igg
y
Fa
as
os
Fa
as
os
100
120
5000
4000
3000
2000
1000
0
Zo
ma
to
Zo
ma
to
0
20
40
80
60
En
ga
ge
me
nt
To
tal
rep
lie
s t
o t
wit
ter
us
ers
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Attracting young buyers online, this segment is set to touch �4500 crore mark by 2020.
With the entry of IKEA and unprepared tier-2 cities it is going to get tough for online
furniture market places. There's a ray of hope for these startups: social media. Can
they build communities and conversations that surpass brand loyalty?
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Urban Ladder topped the chart with an average of over 4 posts a day in Q3.
Pepperfry slipped to second position in Q3 from Q2 even after maintaining the
average number of posts per day.
Ÿ Average activity of all the brands was nearly 283 in Q3.
Activity by Urban Ladder
· Urban Ladder, though being the most active brand, was not consistent
and its posts varied from 1 to 14 per day in Q3.
Home Furniture
Fa
b F
urn
ish
Urb
an
La
dd
er
400
350
300
250
200
150
100
50
0
Pe
pp
er
Fry
To
tal
ac
tiv
ity
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ac
tiv
ity
14
12
10
8
6
4
2
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Brand Engagement
Ÿ Pepperfry did not keep the momentum and suffered a dip in total engagements
from nearly 4.8 million in Q2 to under 1.2 million in Q3.
Ÿ Urban Ladder improved its performance and managed about 0.55 million
engagements in Q3 from Q2.
Ÿ Average engagement per activity was about 2056 for this segment in Q3.
Total video engagement by brand
Ÿ Pepperfry maintained the top spot in Q3 from Q2 in total video engagements with
nearly 1.15 million engagements.
Ÿ Pepperfry got 96.5% of the total engagements from the videos posted in Q3.
Twitter keyword Anaylsis
Ÿ This segment used discount and offer related keywords to rope in users. 21.56% of the total 334 tweets used these keywords in Q3. This figure was 4.2% in Q2.
Ÿ Fab Furnish lead the chart of discount related keywords in 73% of its 66 tweets in Q3.
Ÿ Pepperfry was the leader with 33% of its 67 tweets focusing on brand recall in Q3.
Percentage of tweets containing these Keywords
Hashtags
Ÿ Urban Ladder's #CreativeCrush was the most famous hashtag in this segment with 92 tweets.
Ÿ Fab Furnish used diverse set of hashtags and maintained consistency at the same time.
Top 10 Hashtag by Fab Furnish
Discount CashbackBrandRecall
21.5% 0.9% 9.2%
Home Furniture
Fa
b F
urn
ish
Urb
an
La
dd
er1.2M
1M
0.8M
0.6M
0.4M
0.2M
0
Pe
pp
er
Fry
To
tal
En
ga
ge
nm
en
t
25
20
15
10
5
0
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
t
#h
om
e
#d
ec
or
#d
ec
or…
#o
nli
ne
sh
op
#fa
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#h
om
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#o
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ne
sh
op
…
#jo
yo
fgiv
ing
…
#th
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bd
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ale
…
#D
ec
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e:
Fa
b F
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ish
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an
La
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1.2M
1M
0.8M
0.6M
0.4M
0.2M
0
Pe
pp
er
Fry
En
ga
ge
nm
en
t
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Video engagement timeline of Pepperfry
Pepperfry got 96.5% of the total engagements from the videos
posted in Q3.
Replies to users
Ÿ Pepperfry maintained its consistency from Q2 and replied at an average of 18
replies per day in Q3 too.
Ÿ Nearly 65% of the total replies in this segment were by Pepperfry alone.
Pepperfry’s replies to twitter users
Pepperfry replied every single day to its users with at least
7 replies per day in Q3.
Fa
b F
urn
ish
Urb
an
La
dd
er
1600
1400
1200
1000
800
600
400
200
0
Pe
pp
er
Fry
To
tal
Re
pli
es
to
Tw
itte
r u
se
rs
Home Furniture
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Re
pli
es
En
ga
ge
me
nt
35
30
25
20
15
10
0
180k
160k
120k
100k
80k
60k
40k
20k
0
Oct 22016
Oct 22016
Oct 30
Oct 30
Nov 27
Nov 27
Dec 11
Dec 11
Dec 252016
Dec 252016
Nov 13
Nov 13
Oct 16
Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Demonetization hit the real estate sector real hard. With the merger of Housing.com
and PropTiger.com in January, 2017 and resignation of founders of Commonfloor after
a year of merger with Quikrhomes, the real estate startup segment became more
interesting. In all this hullaballoo, how good were they to engage users? We shall find
out in this section
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity was nearly 6 posts a day in Q3 which increased as compared
to less than 5 posts per day in Q2.
Ÿ Housing.com was consistent in brand activity chart sharing an average of 8 posts
per day in Q3.
Keyword Analysis
Both Startups concentrated more on brand recall and 19% of the total 470 tweets were
used for this purpose in Q3.
Hashtags
Housing.com strategically used to engage users on daily basis. 29 #DidYouKnow
of its 336 tweets contained this hashtag.
More than 90% of the hashtags used by Commonfloor were related to hardcore
real estate and property.
Real Estate Marketplace
Co
mm
on
Flo
or
Ho
us
ing700
600
500
400
300
200
100
0To
tal
ac
tiv
ity
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Brand Engagement
Ÿ Housing.com's total engagement was 829 times more than that of Common Floor,
showing an overall improvement of 137% from Q2.
Ÿ Housing.com earned a whopping 1095 engagements per activity.
Total video engagement by brand
Ÿ Housing.com's video engagement increased 245 times in Q3 as compared to Q2
attracting 489k engagements.
Ÿ Common Floor didn't post any video content in Q3.
Ÿ Housing.com was consistent in getting video engagements and its timeline didn't
show many ups and downs in the quarter.
Top 10 hashtags
Common Floor
Housing
Like Q2, in Q3 city centred hashtags were not frequent and only
#Pune featured in top 10 hashtags with the count of 6.
8070605040302010
0
35
30
25
20
15
10
5
0
To
tal
En
ga
ge
me
nt
En
ga
ge
me
nt
Co
mm
on
Flo
or
Co
mm
on
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or
Co
mm
on
Flo
or
Co
mm
on
Flo
or
Ho
us
ing
Ho
us
ing
800k
700k
600k
500k
400k
300k
200k
100k
0
500k
400k
300k
200k
100k
0
Real Estate Marketplace
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
tH
as
hta
g C
ou
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#p
rop
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#re
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om
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Da
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#h
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#C
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#D
iwa
li
#R
ER
A
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
For this segment, social media is the hammer that can help hit the right spot. After
demonetization, this sector suffered an all-time low. While acting as ointment on the
burn, CarTrade raised $55 million in February, 2016. How was their social media journey
in Q3? Let's have a look.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Overall, the Q3 trends were similar to those of Q2. However, overall social media
activity saw a dip.
Ÿ CarTrade, which posted 11 posts per day in Q2, managed under 8 posts per day in
Q3.
Keyword Analysis
Keywords related to discount and offers and brand recall comprised of 4% and 6% of
the total 571 tweets, respectively.
Hashtags
While CareDekho and CarTrade concentrated on car brands related
hashtags, Quikr focused more on brand recall and services in hashtags.
Classified
Ca
r tr
ad
e
Qu
ick
r
700
600
500
400
300
200
100
0
Ca
r D
ek
ho
To
tal
ac
tiv
ity
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Discount & Offers Brand Recall4% 6%
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Brand Engagement
Ÿ Engagements of Car Dekho suffered a drop of 300K from Q2 in Q3, while the
engagements of Quikr and Car Trade were more or less same over the two quarters.
Engagement per activity
Ÿ Car Dekho suffered a dip in engagement per activity compared to Q2. It's
engagements per activity was 947 in Q3. Quikr was just behind with 934
engagements per activity.
Ÿ Car Trade was the most active one on social media but could just manage 8
engagements per activity.
Top 10 hashtags
Car Dekho
Quickr
Car Trade
15
10
5
0
15
10
5
0
10
8
6
4
2
0
Ca
r tr
ad
eC
ar
tra
de
Qu
ick
rQ
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kr
600k
500k
400k
300k
200k
100k
0
100900800700600500400300200100
0
Ca
r D
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ho
Ca
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ek
ho
To
tal
En
ga
ge
me
nt
En
ga
ge
me
nt/
Ac
tiv
ity
Classified
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
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tH
as
hta
g C
ou
nt
Ha
sh
tag
Co
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#A
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ew
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#In
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ac
an
#R
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#M
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#T
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He
xa
#F
ord
#e
2o
Plu
s
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Total video engagement by brand
Car Dekho showed a dip in this category too from Q2 and thus Quikr being consistent
topped the chart in Q3.
Video engagement timeline of Quikr
The rise in graph consistently after 30th October 2016 came as the result of
automobile reviews posted by Quikr on its YouTube channel. The peak in the graph
on 18th December, 2016 came when Quikr posted review videos comparing “Bajaj
Dominar 400” with “Royal Enfield Himalayan” and “KTM Duke 390”.
Replies to users
Quikr was highly active in making user conversations. Of all the 637 replies to the
customers, 98% came from Quikr's Twitter handle.
Quickr replies to user timeline
· replied at an average of 7 times per day in Q3. It was consistent inQuikr
replying everyday except for two days when it didn't reply at all.
Ca
r tr
ad
e
Qu
ick
r
250k
200k
150k
100k
50k
0
Ca
r D
ek
ho
Vid
eo
En
ga
ge
me
nt
Ca
r tr
ad
e
Qu
ick
r600
500
400
300
200
100
0
Ca
r D
ek
ho
To
tal
Re
pli
es
to
tw
itte
r u
se
rs
Classified
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ac
tiv
ity
Ac
tiv
ity
25
20
15
10
5
0
20k
15k
10k
5k
0
Oct 22016
Oct 22016
Oct 30Oct 30 Nov 27Nov 27 Dec 11Dec 11 Dec 252016
Dec 252016
Nov13Nov 13 Oct 16Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Banker's Adda taught education startups that the path to success leads through
community development. And if you choose that path, there is no avoiding social
media. With competition getting tough in this segment, brands vouch for customer
loyalty. This section covers who's on their path to a better future and social media has a
lot to tell.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Byju's, the most funded edtech startup in India, failed to leave a mark. Simplilearn
was again the most active startup in Q3 from Q2 but its activity decreased by nearly
2 posts per day over the quarter.
Ÿ Average brand activity per day saw a dip of 32% in Q3 from Q2 standing at just above
3 posts a day.
Activity of Simplilearn
Simplilearn was consistent again in Q3 posting every single day.
Education
BY
JU
Sim
pli
lea
rn
To
pp
r
Cu
ltu
rea
lle
y
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da
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e
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lle
ge
De
kh
o
On
lin
ety
ari
Pro
zo
Up
gra
d
1600
1400
1200
1000
800
600
400
200
0To
tal
ac
tiv
ity
Ac
tiv
ity
35
30
25
20
15
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Keyword Analysis
Only 5.87% of the 1072 tweets in this segment used brand recall related keywords.
Hashtags
Simplilearn
Simpliearn maintained their Q2 performance and used hashtags like #BigData
and #DataScience consistently in Q3. All their top 10 hashtags had a frequency
above 22.
Online Tyari
·Online Tyari tried to engage users by sharing news and GK content in Q3.
Top 10 hashtags used by Online Tyari:
Brand Engagement
Toppr and CollegeDekho did not perform well in Q2 but improved their performance in
Q3 leaving Byju's and Simplilearn behind to take first and second position respectively
in the brand engagement chart.
Engagement per activity
Ÿ Byju's used its video content to attract engagements and hence, topped the chart.
Its video content received more engagement than all the other brand's combined.
Ÿ Toppr attracted 4 times and CollegeDekho attracted 3 times the total engagements
by Byju's. However, they still fell behind in engagements per activity.
80
60
40
20
0
25
20
15
10
5
0
BY
JU
Sim
pli
lea
rn
To
pp
r
Cu
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rea
lle
y
Ve
da
ntU
Em
bib
e
Co
lle
ge
De
kh
o
On
lin
ety
ari
Pro
zo
Up
gra
d
350k
300k
250k
200k
150k
100k
50k
0To
tal
En
ga
ge
me
nt
Education
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
tH
as
hta
g C
ou
nt
#B
igD
ata
#D
ata
Sc
ien
ce
#D
igit
alM
ark
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#S
ixS
igm
a
#C
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#P
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ag
em
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#D
ata
Sc
ien
tis
t
#T
ak
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ha
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OfY
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#IT
#N
ew
s
#G
k
#IB
PS
#R
es
ult
#R
BI
#F
ran
ce
#S
SC
#O
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ne
Ty
ari
#R
RB
#O
nli
ne
tya
ri
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Engagement per Activity
Total video engagement by brand
Ÿ Video engagement chart looks almost similar to that of Q2. Byju's is leading
followed by Simplilearn while the other brands are trailing by a huge margin.
Ÿ Byju's and Simplilearn's combined total video engagement accounted for nearly 97%
of the total video engagements.
Byju's Video Engagement Timeline
Peak in the graph came on 24th November, 2016 after Byju's posted video titled
“Demonetisation: What? Why? and the Way Forward!” on 23rd November, 2016 on its
YouTube Channel.
Replies to users
Simplilearn made some progress in trying to get in touch with its users. But overall the
edtech and education startups didn't seem to find any value in user conversations
BY
JU
BY
JU
Sim
pli
lea
rn
Sim
pli
lea
rn
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r
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zo
Pro
zo
Up
gra
d
Up
gra
d
60
50
40
30
20
10
0
900k
800k
700k
600k
500k
400k
300k
200k
100k
0 To
tal
Re
pli
es
to
tw
itte
r u
se
rs
Vid
eo
En
ga
ge
me
nt
Education
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
BY
JU
Sim
pli
lea
rn
To
pp
r
Cu
ltu
rea
lle
y
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Up
gra
d
5000
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1000
0En
ga
ge
me
nt/
Ac
tiv
ity
Ac
tiv
ity
4000
3000
2000
1000
0Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
According to an IBEF's report, this sector is the third largest earner of the foreign
exchange for India and contributes around 7% to the country's GDP. Naturally, the
startups in this segment looks promising. However, with new entrants springing up,
retaining customers and attracting new ones is a challenge here. But startups have the
most helpful tool, social media, at their disposal. How are they using it to achieve their
business objectives?
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Travel Triangle's activity dropped to 11 per day from 15 posts per day in Q2. Even
then it contributed to over 50% of the total brand activity in this segment.
Ÿ Average brand activity was 283 in Q3.
Ÿ Must See India was again inactive in Q3 like in Q2 and did not post anything.
Keyword Analysis
Ÿ This sector perfectly used the keywords related to “Discount and Offers”, “Brand
Recall” and “Contests”.Ÿ Total tweets by this sector were 1352 in Q3Ÿ Must See India is not using Twitter at all.Ÿ OYO Rooms’ tweets were focused more on contests while Travel Triangle focused
on keywords related to discounts, offers, and brand recall
Travel & Hotel Marketplace
Oy
o R
oo
ms
Ya
tra
Mu
st
Se
e I
nd
ia
Ixig
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ve
l T
ria
ng
le
Re
db
us
Cle
art
rip
1000
800
600
400
200
0To
tal
ac
tiv
ity
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Discount & Offers Contest Brand Recall7.1% 8.5% 17.6%
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Top 10 hashtags
Travel Triangle
Travel Triangle was most consistent in the usage of hashtags
in Q3.
·
Oyo Rooms
OYO Rooms was the second most consistent in the usage of
hashtags in Q3, while most of its hashtags were and “Quiz”
“Contest” centred.
Brand Engagement
Ÿ RedBus attracted more than 4.5 times the engagements of all other competitors
combined in this sector in Q3.
Ÿ Travel Triangle though being the most active brand could only manage over 1
engagement per activity, while this number was 45834 and 6669 for RedBus and
Ixigo respectively in Q3.
Total video engagement by brand
RedBus clearly outperformed others by attracting nearly 91% of the total 6.86 million
video engagements in Q3.
200
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100
50
0
100
80
60
40
20
0
Oy
o R
oo
ms
Oy
o R
oo
ms
Ya
tra
Ya
tra
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st
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us
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ee
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rav
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gle
Re
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Re
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Cle
art
rip
Cle
art
rip
6M
5M
4M
3M
2M
1M
0
6M
5M
4M
3M
2M
1M
0
To
tal
En
ga
ge
me
nt
En
ga
ge
me
nt
Travel & Hotel Marketplace
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
tH
as
hta
g C
ou
nt
#tr
av
el
#T
rav
elT
ria
ng
le
#tt
ot
#In
dia
#w
ee
ke
nd
#tr
ip
#a
dv
en
ture
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on
ey
mo
on
#T
rav
elT
ue
sd
ay
#G
oa
#H
arJ
ag
ah
OY
O
#c
on
tes
t
#N
ika
lCh
ale
in
#L
ive
Th
eT
ric
olo
ur
#C
on
tes
t
#O
YO
qu
iz
#O
YO
ex
plo
rer
#C
ou
ple
sN
ee
dS
pa
ce
#M
ain
Bh
iDa
ba
ng
#O
YO
de
lig
hts
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Replies to users
Ÿ RedBus replied a total of 5079 times in Q3, while overall trends with customer
conversations were similar here to as in Q2.
Ÿ RedBus replied at an average of over 56 replies per day in Q3.
Red Bus replies to user timeline
There was not a single day in Q3 when RedBus didn't reply to its users on twitter.
There were only two days when it replied less than 20 times.
Oy
o R
oo
ms
Ya
tra
Mu
st
Se
e I
nd
ia
Ixig
o
Tra
ve
l T
ria
ng
le
Re
db
us
Cle
art
rip
5000
4000
3000
2000
1000
0To
tal
Re
pli
es
to
Tw
itte
r u
se
rs
Travel & Hotel Marketplace
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
120
100
80
60
40
20
0
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16Re
pli
es
/Da
y
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
While social media does help in sales, it is a money-minting machine for this segment
if used strategically. With the censor board and other organisations keeping a check
on on-air content, social media is key to reach customers and interact with them with
subtle marketing messages. But how successful have they been till now?
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Shycart showed 10 fold improvement from Q2 to hold the top spot with nearly 8
activities per day in Q3.
Ÿ Imbesharam and Itspleazure did not put efforts into improving their social media
performance 167 and 6 posts shared in the quarter respectively.
Ÿ Kaamastra was inactive during Q3.
.
Keyword Analysis
Companies in this segment concentrated on brand recall. More than 11% of the total
453 tweets had keywords related to brand recall.
Sexual Wellness
Its
Ple
az
ure
Sh
yc
art
Ka
am
as
tra
700
600
500
400
300
200
100
0
ImB
es
ha
ram
To
tal
ac
tiv
ity
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Top 10 hashtags
Shycart
Brand Engagement
Imbesharam was the only player in the sector to drive engagements towards its
activities by using various hashtags and videos.
Engagement per Activity
Though Imbesharam was not the most active brand in this sector but with 51
engagements per activity, it led the engagement per activity chart. No other brand
could manage more than 4 engagements per activity on an average.
Total video engagement by brand
Ÿ Imbesharam was the clear winner in video engagement while no other brand
posted any videos on their social media channels.Ÿ Imbesharam attracted nearly 43% of the total engagements from its video content
in Q3. This figure was 36% in Q2.
Replies to users
No brand in this segment are focusing on user conversations on Twitter. Imbesharam
replied only twice in 90 days while Itspleazure took time to respond once.
4000
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0
2
1.5
1
0.5
0
En
ga
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me
nt
To
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Re
pli
es
Sh
yc
art
Its
Ple
az
ure
Sh
yc
art
Its
Ple
az
ure
Ka
am
as
tra
Ka
am
as
tra
8000
6000
4000
2000
0To
tal
En
ga
ge
me
nt
Sh
yc
art
Sh
yc
art
Its
Ple
az
ure
ImB
es
ha
ram
ImB
es
ha
ram
ImB
es
ha
ram
30
25
20
15
10
0
Sexual Wellness
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
#M
oo
ds
#D
ure
x
#S
ko
re
#K
am
as
utr
a
#K
am
aS
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a
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OO
DS
#D
iva
#S
hy
ca
rt..
.
#S
hy
ca
rt.
#D
erm
aw
ea
r
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
Too many cooks spoil the broth. For this segment, it means something else for users.
More the competition, higher the quality, and consequently, more satisfied the
customer. Ultimately, users are the winners. For companies in this segment, social is
acting as a bridge between customers and startups and also gives the brands to
showcase their products.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity in Q3 was just over 5 posts a day as compared to 4 posts per
day in Q2.
Ÿ Craftsvilla was again the leader in the activity chart with over 15 posts per day.
Ÿ Firstcry was again the second most active brand and topped the kids' fashion and
lifestyle chart with just under 10 posts per day in Q3.
Craftsvilla Activity Timeline:
Craftsvilla was active every single day of Q3 except on December 4, 2016 when it didn't
post anything on the social media platforms.
Fashion & Lifestyle
Ye
pm
e
Lim
ero
ad
Ja
bo
ng
Sh
op
pe
rs S
top
My
ntr
a
Ab
of
Ka
arv
ah
Vo
on
ik
Ko
ov
s
Ba
by
oy
e
Fis
rtc
ry
1400
1200
1000
800
600
400
200
0
To
tal
ac
tiv
ity
in
Q3
Kids
Ca
ratl
an
e
Blu
es
ton
e
Ziv
am
e
Ha
pp
ily
Un
ma
rrie
d
LifestyleJewellery
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Cra
fts
vil
la
80
60
40
20
0Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16Ac
tiv
ity
/Da
y
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Twitter keyword Anaylsis
This segment effectively used the keywords to engage their users and get most out of
the social media. Overall tweet count was 3236 in Q3. Brand recall related keywords
were used the most by fashion brands.
Keyword Usage Percentage
Ÿ Koovs used discount and offer-related keywords in its total 181 67 times
tweets.
Ÿ Shoppers Stop used contest-related keywords in total 485 tweets in 85 times
Q3.
Ÿ Yepme, Koovs, and Shoppers Stop used brand recall in the most effective
way with their name featuring , 144 (46.6% of their total tweets) 85 (46.96% of
their total tweets) 130 (26.8% of their total tweets) , and times respectively in
the tweets.
Twitter hashtag Anaylsis
Top 10 hashtags
Yepme
Jabong
· Jabong (A Myntra's holding) was more active in using hashtags than
Myntra. Most of the hashtags used by Jabong were focused on sales and brand
recall.
Ha
sh
tag
Co
un
t
Pe
rce
nta
ge
of
Tw
ee
ts
Discount & Offers Contest Brand Recall9.7% 7.6% 17.4%
Koovs Shoppers Stop Yepme
50
40
30
20
10
0
100
80
60
40
20
0
40
30
20
10
0
Fashion & Lifestyle
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
t
#F
as
hio
n
#Y
ep
me
#Y
ep
me
Blo
g
#F
as
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log
#m
en
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#S
tyle
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as
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…
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tyle
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20
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on
g
#U
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ab
on
g
#J
ab
on
g
#C
on
tes
tAle
rt
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Craftsvilla
· concentrated more on flaunting the products in its kitty andCraftsvilla
contest related hashtags to engage users.
Brand Engagement
Myntra received highest engagement again in Q3 with a total of 13 million
engagements followed by Koovs and Craftsvilla.
Total video engagement by brand
Myntra lead video engagement chart with nearly 85% of its total engagement coming
from its video content.
The behaviour of companies did not change much compared to Q2.
It was only in the month of December that the viewership of the Myntra's video
content crossed 1 million twice in Q3. But overall engagements were not consistent.
Ye
pm
e
Cra
fts
vil
la
Lim
ero
ad
Ja
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Ca
rati
an
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Blu
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ton
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am
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My
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top
Ha
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ily
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Ko
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Ba
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14M
12M
10M
8M
6M
4M
2M
0To
tal
En
ga
ge
me
nt
Ye
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e
Cra
fts
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Ba
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12M
10M
8M
6M
4M
2M
0Vid
eo
En
ga
ge
me
nt
Kids
KidsKids
Lifestyle
Lifestyle
Jewellery
Jewellery
80
60
40
20
0
Fashion & Lifestyle
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
un
t
#c
on
tes
t
#B
ac
hc
ha
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ole
To
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e
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1.6M
1.4M
1.2M
1M
0.8M
0.6M
0.4M
0.2M
0
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Replies to users
Jabong once again outperformed others in this category over the quarter. With over
23 replies per day, Jabong's replies constituted 45% to the total replies by the
segment.
Voonik was second most active in this category with under 7 replies per day.
Jabong replies to user timeline
In Q3, Jabong replied to its users almost every single day.
Fashion & Lifestyle
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
To
tal
rep
lie
s t
o t
wit
ter
us
ers
60
50
40
30
20
10
0
Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Our Subscribers
Subscribe to the latest social media data, reports, and insights Subscribe now
Catch live social media analytics data.Only on Vaizle.com
IPL is live!And so are we!
The credit of holding Indian Economy from tearing apart during the rough phase of
demonetization goes to this segment. It will not be wrong to say that demonetization
also gave an upward push to fintech and payment companies. The social media trends
of this segment gives an interesting story and how social media helped them make the
most of the demonetization period.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Activity
Ÿ Average brand activity dipped to 3.85 posts per day in Q3 from 4.6 posts per day in
Q2.
Ÿ Freecharge led the chart with over 12 posts per day in Q3, followed by Paytm with 8
posts per day. Financial Services sector was led by Bankbazaar with 571 posts in
Q3.
Twitter keyword Anaylsis
Percentage of tweets containing these Keywords
Payment
1000
800
600
400
200
0To
tal
ac
tiv
ity
Pa
ytm
Ze
bp
ay
Ba
nk
Ba
za
r
Po
lic
y B
az
aa
r
Fre
ec
ha
rge
Mo
bik
wik
Cit
rus
pa
y
Ox
ige
n W
all
et
Payment
Ms
wip
e
Ins
tam
ojo
Ra
zo
rpa
y
Fa
irs
ce
nt
Cle
art
ax
Mil
lap
Financial Services Fintech Services
Discount & Offers
Contest
Cashback
Demonitisation
Brand Recall7.9%
4.5%
16.3%
2.1%
32.1%
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Twitter keyword Anaylsis
Top 3 startups to use their names to boost brand recall.
Top 3 startups to use cashback in their tweets
Twitter hashtag Anaylsis
Top 10 hashtags
Policy Bazaar
Policy Bazaar the was most consistent brand in using hashtag. Their hashtags
were diverse and covered a wide spectrum from #Contest to #insurance.
Freecharge
· All the top 10 hashtags by Freecharge contained the keyword
'Freecharge' pointing towards their focus on brand recall in Q3. This number
was 7 in Q2.
50
40
30
20
10
0
60
40
20
0
Ox
ige
n W
all
et
Ox
ige
n W
all
et
Fre
ec
ha
rge
Fre
ec
ha
rge
450
400
350
300
250
200
150
100
50
0
300
250
200
150
100
50
0
Pa
ytm
Pa
ytm
Fre
qu
en
cy
Fre
qu
en
cy
Payment
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Ha
sh
tag
Co
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tH
as
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ith
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#S
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ime
To
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ec
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…
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Bank Bazaar
· used diverse hashtags with consistency and engaged usersBank Bazaar
with facts and services related tweets.
· After demonetization, , and focus shifted toPayTM, Mobikwik Oxigen's
cashless and brand recall related hashtags in Q3.
Brand Engagement
Paytm cleanly swept this segment with over , nearly 6.7 times 22 million engagements
the engagements of all other startups combined.
Total video engagement by brand
Ÿ Graphs of total engagements and video engagements are similar with Paytm
leading the chart. Nearly 93% of the total video engagements belonged to Paytm.
Ÿ Paytm's video engagements contributed 98.59% to its total engagements in Q3.
Paytm Video Engagement Timeline
To
tal
En
ga
ge
me
nt
En
ga
ge
me
nt
2M
1.5M
1M
0.5M
0
3025201510
50
Payment
20M
15M
10M
5M
0Vid
eo
En
ga
ge
me
nt
Pa
ytm
Ze
bp
ay
Ba
nk
Ba
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r
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y B
az
aa
r
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ec
ha
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bik
wik
Cit
rus
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Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
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Oct 22016
Oct 30 Nov 27 Dec 11 Dec 252016
Nov 13Oct 16
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
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IPL is live!And so are we!
After sorting so many startups, there were some which have done fairly well on social
media but could not fit in any of the above sectors or were involved in not more than
bilateral competition. So we tracked their social media performance and listed here for
you.
Data Timeline
1 Oct 2016 - 31 December 2016 (3rd financial quarter)
Startups covered
Platforms tracked
Brand Engagement
Ÿ Ola led the total engagement chart with around 7.6 million engagements, followed
by Bookmyshow which garnered 4 million engagements.
Ÿ No other brand in the miscellaneous category could cross 0.5 million mark in Q3.
Brand Activity
Ÿ Bookmyshow topped the chart with nearly 25 activities per day, followed by
Pricebaba with over 13 replies per day in Q3.
Ÿ Average brand activity was just under 449 posts.
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Misc
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
Total video engagement by brand
Just like Q2, in Q3 too this segment was again ruled by OLA followed by Bookmyshow
with 6.14 and 3.49 million engagements.
Conversation
Applause
Amplification
Replies to users
Lenskart, Nestaway, and OLA were keen on making user conversations posting 2,408,
492, and 319 replies respectively.
LawratoBabychakra Picsdream Shuttl Localoye Ola JugnooUrbanclap Nestaway ZenifyBookmyShow Lenskart Pricebaba
24
932
307
198
6537
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34
25.5K
81
183
3118
164
-
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6
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440K
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Misc
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Index
Contact Us for More Social Media Campaign DataDiscuss Your Project
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix
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Brand Activity The number of posts posted by a brand across all social
media channels. In the context of this report, all social
media channels include Facebook, Twitter, YouTube, and
Google+.
Brand engagement The total engagement a brand received across all social
media channels combined. For each of the social media
channel, engagement is referred by different terminologies.
Facebook Likes+ comments + shares Favorites + RT Twitter
Likes + dislikes + comments + views YouTube Comments + share + plus 1's Google+
Applause Applause refers to likes (for Facebook and YouTube),
favorites (for Twitter), and +1s (for Google+). Total applause
refers to the cumulative sum of these 3 parameters.
Amplification Amplification refers to the number of times a post was
shared (for Facebook and Google+) and retweeted (for
Twitter). Total amplification refers to the cumulative sum of
these 2 parameters.
Conversation Conversation refers to the total number of comments
received and the replies made by the brand itself for social
media posts. The “comment” terminology is consistent
across all social media channels covered in the report.
Video engagement Video engagement refers to the engagement a video
garnered on Facebook and YouTube.
Likes + Comments + SharesFacebook Likes + Dislikes + Comments + ViewsYouTube
Replies to users The number of times a brand replied to a user on Twitter.
Engagement per Engagement per activity refers to the average engagement
activity received per post across all social media channels.
Mathematically, for a brand, it means total engagement
divided by brand activity (total number of posts).
Appendix
Contact Us for More Social Media Campaign DataDiscuss Your Project
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & fitness
Food delivery
Home Furniture
Real Estate
Classified
Edutech and Educational Services
Travel & Hotel Marketplace
Sexual wellness
Fashion & lifestyle E-commerce
Fintech, Finance and Payment services
Miscellaneous
Appendix