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Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.
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Give up the Illusion of Control! How to support User-driven and Needs-based
Translation and Localization Scenarios
introducing
Social LocalisationReinhard SchälerLRC/CNGL and The Rosetta Foundation
Localisation World Silicon Valley 2011 - Preconference Workshop - Monday, 10 October 2011 - 13:30 – 17:30
What’s your message?
Who we are
• Centre for Next Generation Localisation (CNGL)A dynamic academia-industry partnership with over 100 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation
• The Rosetta FoundationA nonprofit charity owned by its members aiming to provide access to information and knowledge across the languages of the world. It is a University of Limerick and CNGL spin-off
What we will not discuss today
People’s future and their lives depend on access to knowledge and information across language
Fun
Security
Education
Health
Finance
Justice
Disaster relief
Social Localisation
Give up the Illusion of Control
1Context
2Technology
3Join in!
Context Social Localisation
Users are in the Driving Seat
1
Context
What do you do if you want to share your ideas, your pictures, your life?
What do you do if you want to find out about how to fix a printer, where to find a weird hotel in San Francisco, which nice romantic restaurant to go out tonight?
… across languages?
SocialMedia -> Business -> Localisation
I don't think it's crazy to ask if your CEO is the next Mubarak. The elites--or managers in companies—
no longer control the conversation. This is how insurrections start.
Gary HamelRanked by the Wall Street Journal
as the world’s most influential business thinker
Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
This isn't just about Arab Spring. This is about corporate spring.
Marc BenioffCEO, salesforce.com
Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
Social Media will be dwarfed by Social Business
Ehtna McCarthySenior Manager of Digital and Social Strategy, IBM
Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
This is about the localisation spring.Mainstream Localisation will be dwarfed
by Social Localisation.
Our own prediction
Give up the Illusion of Control: From Social Media to Social Business to Social Localisation
Social: Content -> Enterprise -> Localisation
Social
Content
EnterpriseLocalisation/Translation
Global Delivery
ImagineMillions of translators supported byNext Generation Localisation Technology deliveringany type of digital content acrossthousands of languages
The Road to Social Localisation
Analysis Translation Testing Release
Analysis
Translation
Testing Release
Tens of thousands of pre-configured processes?
Globally interoperable & configurablecomponents!
Next Generation SOCIAL Localisation
2 Technology Where we are
Researching and Developing Next Generation Localisation Technologies
Technology & Research todayThe Rosetta Design Fest SF (Feb 2011) & CNGL: Service-Oriented Localisation CNGL Architecture Solution (Solas) and Translation eXchange (TeX)
The Rosetta Deployment Fest Copenhagen (March 2011) & Translate/Rosetta/CNGL Planning Session: Translation Tools Support
The Rosetta Operations Framework (April – to date): Sharepoint Development
CNGL Technology Component and Innovation Platform Development
3 Join in Make it happen
Open Forum – Discussion - Planning
VisionWe empower social localisation driving the most significant growth opportunity for the industry.
MissionTo offer the technology necessary to support the initial stages of social localisation
To establish The Rosetta Foundation Open Source Project providing a working infrastructure for collaboration of like-minded individuals and organisations
To develop a service-oriented localisation architecture solution (Solas) that is free and open source at its core
To validate and deploy Solas with user communities in (for profit and not-for-profit) enterprise localisation.
StrategiesTechnology deployment
Solas and Translation eXchange Development Schedule: two months release cycles
Understanding Social Localisation – User Groups and Requirements: how to involve user communities
Developing the Technology – The Rosetta Foundation Open Source Project: setting up a framework for collaboration (TRF, CNGL, CDAC, Translate, …)
Sustaining the Effort – Buy-in to Core Activities: how to ensure sustainability of coordination and support activities
Next steps – Deliverables, Milestones, Schedule: the next 12 months
We are about to …
Make Meaning
What’s Your Message?Social Localisation
