Usability247international localisation

International localisationFeb – 2015

Copyright ©Usability24/7 2015 all rights reserved 2







“I'm unable to chat online with [XXX brand] representative.

It says live chat offline(Please contact between 7am and 11pm) I'm not sure which timezone it is following. I'm presently in India on vacation and would like to change my phone contract from pay monthly to pay & go. My contract ends next month i.e. 5/6/2014.

Please help as I need to change my contract asap.

Regards

Shilpa”


Even if you are not operating globally…


Task1: You are going to a party and would like to but a new pair of trousers and waistcoat. Using the url provided find products that you like and add them to your basket.

Should be:

Task 1: You are going to a party and would like to but a new pair of pants and a vest. Using the url provided find products that you like and add them to your cart.




• Associated with royalty

• Symbolises power, nobility, luxury and

ambition


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Geert Hofstede, social psychologist, defines culture as:

"the collective programming of the mind distinguishing the members of one group or category of people from another"


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Hofstede dimensions of national culture

▪ Power distance (PDI)

▪ the degree to which the less powerful members of a society accept and expect that power is distributed unequally.

▪ Individualism versus Collectivism (IDV)

▪ a preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.

▪ Masculinity versus Femininity (MAS)

▪ a preference in society for achievement, heroism, assertiveness and material rewards for success.

▪ Uncertainty Avoidance (UAI)

▪ the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.



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Cultural dimensions for user experience

▪ Countries

▪ Russia

▪ US

▪ Germany

▪ Korea


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“[refrigerator] manuals and on-screen instructions for the Russian users should be written as specific and detailed as possible.”


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▪Massively

▪Multiplayer

▪Online

▪Games


MMOG’s

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Navigation and control

Accessibility

Content and resources

Consistency

InteractivityVisual design

Feedback

Media use

Socialization

Assessment

Motivational usability

Player guidance and support

Design of learn strategies

Learnability

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More than half the people in the world now live in cities.


By 2050, 2/3rds of the worlds population will live in cities.



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Tokyo 37.6 million

That’s bigger than

Canada!


Top 10 cities by population (approx., 2014)


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colour


DangerSale

direction


Western

China

Japan

Korea

Hong Kong

Middle East

Pakistan

Isreal

different word length


unterschiedlichen Wortlänge

不同的字長

различная длина слова

différente longueur de mot

time



paul blunden

mobile: +44 (0)7855 823630

email: [email protected]

or visit our website at www.usability247.com

Thank you!

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http://www.usability247.com/

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