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expect different.expect different.

We are a global leader in the commercial fitness industry, and are proud to announce the launch of our “Expect Different” campaign.

This campaign for change was created in response to the worldwide health and fitness crisis. As our company’s leadership recognized the global situation was spiraling out of control and then reviewed our own strategic direction, we realized there was so much more it should and could do.

The statistics are staggering. According to the World Health Organization (WHO), between 1980 and 2000 obesity rates doubled among adults. Globally, there are currently more than 1.6 billion overweight adults, at least 400 million of them obese, and the numbers are rising.

WHO estimates that more than 180 million people worldwide have diabetes. This number is likely to more than double by 2030.

In 2005, an estimated 1.1 million people died from diabetes and it is projected that diabetes deaths will increase by more than 50% in the next 10 years without urgent action.

“There is an answer to this epidemic,” said Steve Nero, president and COO of Star Trac. “It starts with an increase in physical activity. And we’re in the right business to help lead the change that is required. We’re starting with the vision for our company. Rather than focusing on delivering product, we’re focusing on the real, meaningful impact we can make on the world. Our vision is to increase the number of people who adopt a healthy and active lifestyle.”

This shift in focus is reflected in Star Trac’s product development, on-going commitment to education and training, and increased consumer outreach and support.

Expect Different is about a new way of thinking. The world is in desperate need of a change in its health and fitness attitudes and practices.

Star Trac is committed to doing its part to inspire this change. We invite you to join us.

expect Different. it’s Our Duty.

Exp

ect Differen

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www.startrac.com 04

OBESE ADULTS AROUND THE WORLD:

464,284,826*

OBESE CHILDREN AROUND THE WORLD:

22,934,892*

DIABETES CASES AROUND THE WORLD:

197,609,354*

MCDONALD’S® AROUND THE WORLD:

33,203*

*At the time this book was printed the statistics above from the World

Health Organization and the McDonald’s® Corporation were accurate.

Unfortunately, by the time you read this, these already staggering numbers

will have increased dramatically.

innovation has always pushed us. But now there’s even more driving us.

Star Trac O

verview

Developing products to mold lifelong habits for health and fitness is not just a statement, it is a mission and a commitment to people that Star Trac has been delivering upon since the brand was founded in 1979. An international force in the fitness equipment industry, Star Trac is the fastest-growing privately-held fitness equipment company in the world. Headquartered in Irvine, Calif., the 500-plus-employee company maintains manufacturing offices in Irvine, Calif., Murrieta, Calif., and Taiwan with service locations in the United Kingdom, Barcelona, Munich, and Singapore.

Star Trac persistently redefines the way fitness equipment is designed, drawing inspiration from the end-user and top design engineers to elevate the function and style of the design and continually enhance the user experience. Guided by a structured methodology, researchers and designers work with hundreds of test users of all shapes, sizes, and levels of fitness to study their workout habits and preferences to produce equipment, which has gone through rigorous testing. Innovations such as the first integrated water bottle holder, personal fans, and integrated iPod® connectivity ports showcase Star Trac’s commitment to developing state-of-the-art, user-focused equipment.

Star Trac pioneered the treadmill in 1987 when they introduced the first DC-powered commercial treadmill to the market and has continued to improve upon it, propelling the company as a commercial treadmill category leader. In 2002, Star Trac launched a full

line of distinctive cardio products, raising the bar as a best-in-class provider. Star Trac introduced four complete strength lines after purchasing Flex Fitness and HumanSport™ in 2004, positioning the company as a full-facility solutions provider.

Star Trac continues to see exciting growth through its existing partnership with Spin Fitness™, the creators of Spinning® and the comprehensive Spinning® education program. As the exclusive manufacturer of Spinner® bikes, Star Trac currently has more than 50 percent of the global market share of group cycling bikes.

In an effort to expand entertainment offerings, Star Trac partnered with MYE™ Entertainment to secure its position as the only global MYE Entertainment distributor in North America. MYE Entertainment’s offerings include wireless audio systems, personal LCD TV viewing systems, MYE Netpulse Fitness Download Stations, and the Netpulse N4i Broadband Entertainment System.

Looking into the future of the health and fitness industry, Star Trac became impassioned to make a positive impact on the global obesity crisis with its “Expect Different” platform. While much of the world remains on the sidelines of this growing epidemic, Star Trac is taking a new, proactive approach and making an unparalleled commitment to improving the health and lives of people worldwide.

2003 Star Trac launches Pro Series

upright and recumbent bikes with

user-focused features such as a fan

and reading station with armrests.

2004 Star Trac acquires Flex Fitness

and their extensive strength lines to

complete a full-line product offering.

2005 Star Trac launches new Total

Body Trainers and Pro Stepper,

completing the family look cardio line.

2006 Star Trac launches three new

strength lines: Impact Strength™,

Instinct™ and HumanSport™.

2007 Star Trac launches new

E Series complete cardio

entertainment line that offers

integrated iPod® connectivity.

2008 Star Trac launches new

embedded touch screens providing

the most intuitive, motivational and

relevant interface ever.

1979 Unisen Inc. designs

electronic components for the

exercise bike.

1987 Unisen Inc. launches the

Star Trac 2000, the first DC-

powered commercial treadmill

exclusively for health clubs.

1997 TR3500 treadmill

launched with the first

integrated water bottle, personal

stereo, towel and reading

material holder.

2002 Star Trac teams with

Spinning® to launch all-new

line of Spinner® bikes.

2002 Star Trac launches Pro

Series treadmills with new user-

focused features such as personal

fans and weight scale.

www.startrac.com 06

WORLD HEADQUARTERS www.startrac.com 14410 Myford Road, Irvine, California 92606 USATel +1 (714) 669 1660 Corp +1 (800) 228 6635 Fax +1 (714) 838 6286

EUROPE HEADQUARTERS www.startrac.com/europe Unit 4, The Gateway Centre, Coronation RoadCressex Business Park, High Wycombe, Bucks HP12 3SU United KingdomTel +44 (0) 1494 688260 Fax +44 (0) 1494 688269

ASIA HEADQUARTERS No. 39A Jalan Pemimpin, Halcyon Building #01-02, Singapore 577183Tel +65 6255 6252 Fax +65 6255 1501 SPIN FITNESS™ www.spinning.com 2111 Narcicus Court, Venice, California 90291 USATel +1 (310) 823 7008 Corp +1 (800) 847 7746 Fax +1 (310) 823 7408 SPIN FITNESS™ EUROPE www.spinningeurope.com Scheldeweg 3, Maassluis 3144 ES, The NetherlandsTel +31 (0) 10 590 45 08 Fax +31 (0) 10 590 00 54

© 2008 Star Trac. All rights reserved. Star Trac, the Star Trac logo, Soft Trac and Dynamic Heart Rate Control are registered trademarks of Unisen, Inc. Aero Bar, Famous Steps, SelectFit, HumanSport, Impact Strength, Instinct, and Instinct Circuit Program are trademarks of Unisen, Inc. SPIN®, Spinning®, Spinner®, Spin Fitness™ and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. Polar is a registered trademark of Polar Electro, Inc. Lock N Load is a trademark of Innovative Strength Technology, LLC. MaxRack is a registered trademark of MaxRack, Inc. iPod is a registered trademark of Apple, Inc. © 2008 MYE Entertainment LLC. MYE, MYE Entertainment and Fit3 are trademarks of MYE Entertainment LLC. Netpulse is a trademark of Netpulse LLC. Koko, Smartrainer and Koko Key are registered trademarks of Koko Fitness LLC.