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In many companies a written mission statement seems to be a catch phrase on the company’s website and business owners don’t always see the added value of a mission statement. However, a written mission statement is critical because it help the company, its employees and management team to determine its direction; it helps focus the company’s future; it provides a template for decision making and allows executives to delegate the decision making; it forms the basis for alignment with the entire team, organization and helps to direct new hires; it helps to facilitate change and create a culture that welcomes change when warranted; it shapes the company’s strategy; it facilitates evaluation and improvement.
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The Road To Success
Vision & Mission
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Goals
o To establish values, vision and mission as the foundation for successful development of an organization and the cornerstone for effective performance results
o To provide a framework for developing a mission statement for your organization or assessing the extent to which your current mission statement is aligned with the needs of those you serve
o To explore and understand the dynamic relationship that exists between an organization’s vision and values and the behaviors and practices that enable success
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The Road To Success
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Strategy Sequence
Vision
Mission
Long term goals
Strategy
Short term goals
Action plan
Val
ues
& C
ultu
re
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Values
Values are beliefs that your organization’s members hold in common and endeavor to put into practice
Values guide your organization’s members in performing their work
They answer the question “What are the basic beliefs that we share as an organization”?
Adherence to the organization’s values, “walking the talk”, fosters individual and organizational integrity
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Vision
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Vision
A Vision is a guiding image of success
Vision
Inspiration
MotivationGuidance
Begins with intuition and ideas
Evolve through discussion
Result in a shared sense of direction and motivation
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Vision
It answers the question “What will success look like?”
It is compelling
It challenges and inspires the group
It focuses first on the client
It describes what the organization will look like when functioning effectively.
Examples
“A just world without poverty”
“To become a world leader at connecting people to wildlife and conservation”
“To become the most influential bridge between investors and entrepreneurs”
“To refresh the world, inspire moments of optimism and happiness and make a difference”
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Mission
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Mission
Mission describes the overarching purpose of the organization – the reason it exists.
Who are you, as an organization?
Why do you exist?
What do you do?
Who do you serve?
Purpose: sentence that describe the end result An infinitive that indicates a change in
status An identification of the problem or
condition to be changed
A description of the primary means used to accomplish that purpose
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Create your mission statement
• What is the problem that exists to solve?
• Who is affected by the problem?
• How would the community be improved, changed or different if your organization’s efforts were successful?
• What is the purpose of your organization?
• Why does it exist?
• What is the ultimate outcome or result you are hoping to achieve?
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Create your mission statement
• What business are you in?
• What do you do to fulfill your purpose?
• What is the broadest way in which you could state your work?
• For whom do you work?
• Who is your target population, your audience, your market?
• Where do you work?
• What are your geographic boundaries?
