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Powerpoint used during a presentation by EndGame PR President Steve Mullen to the Richmond Bridal Association on January 13, 2010.
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Web Marketing for Small Businesses
Who am I?
A (very) little history lesson...
Brief History of Social Media
Brief History of Social Media• 1969 - ARPAnet goes live (military only)
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches• 2006 - Facebook opens registration
Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches• 2006 - Facebook opens registration• 2007 - Twitter launches
Why should you use social media and
social networking for your business?
It's where the people are...
Facebook: 350 Million Twitter: 18 Million (est.)
To put it another way, if Facebook was a country...
...it would have the third largest population in the world.
China: 1,332,060,000 India: 1,166,900,000 Facebook: 350,000,000 United States: 307,010,000
Advertising and traditional media relations are not enough anymore.
Web Marketing
Won't work without a website...
Web Marketing • SEO • Social Media• Web advertising
Search Engine Optimization
1.On-Site SEO• Off-Site SEO /
Inbound Links
On-Site Search Engine Optimization• Create keyword strategy• Page titles / META tags• Check for dead links & broken pages• Check your site's load time
Link BuildingUtilize link building
tools and create unique content for your
website
Online News Release Distribution• The best link building tool• Examples: PRWeb.com,
BusinessWire.com, PRNewswire.com, OnlinePRNews.com
Unique Content Creation• Website copywriting• Blog writing• News release writing and distribution• Web videos and podcasts
Social MediaFree web content that
includes a social aspect such as commenting
Social Media Benefits• Establishes you as the expert• Unique content for link building• Creates a community• Makes your website "sticky"
Types of Social Media• Blogs• Web Videos & Podcasts• Anything else that can be shared and
commented upon
Business BloggingBlogging once per week on a blog set up on your site
can dramatically affect your search rankings and build a
community of readers.
Integrate Your Blog
Have the blog installed on your site for maximum SEO benefit.
WordPress: WordPress.org
Blog Frequency
At least one post per week or four per month.
What Should I Blog About?
...allow you to talk directly to your audience in a way that text simply cannot match.
Web Videos and Podcasts...
Podcast and Web Video Ideas• Customer testimonials• Tour of your facility• "Meet the crew"
Social NetworkingSocial Networks help you find and connect with your
audience
Today We'll Talk About...
• 350 million registered users (!)• Post links, images, videos• Make "friends"
The networking problem on Facebook:
Facebook Stranger Anxiety
The Facebook Stranger Anxiety solution:
The Facebook Fan Page
• Micro-blog with a 140-character limit• Gain "followers"• Outstanding place to promote yourself
and your unique content
Facebook is a great place for networking with people you know, Twitter is a great
place for networking with people you WANT to know.
• The opposite of Facebook• The top business networking site• Great for contractors, freelancers, and
job seekers
• Founded in 2002 • Still a top social networking site• Not a place for businesses, unless
they're bars or bands
Promoting Your Social Network • Badges on your website• Tell your friends (online and offline)• Email signature
One final note:
Expect Feedback
Any Questions?
Thank You