INTRO TO SOCIAL MEDIA

SANA HAMID

QuarkFingersPROMOTIONAL EVENT: THE GRAND OPENING

ABOUT QuarkFingers

• Opened on: may 8th, 2014• After the soft launch and a satisfactory

response from people, we are now preparing for the GRAND OPENING EVENT.

• Quark Fingers is one of a kind virtual grocery shopping experience which is easy and quick as compared to the traditional means.

EVENT OBJECTIVES:

• Increase Business• Increase Sales• Repeat Business• Brand Awareness• New business Introduction

• The revenue generated through our event will go to trust schools and NGO’s.

Audience

• Since QuarkFingers is a grocery store that caters to all classes of society and every age, our event hopes to reach out to all genres and ages of guests.

• The event will include fun activities for everyone.

• How Social Media has been integrated for this campaign

The opening is going to last 4 days and will offer:

• Sales and promotion on the entire stock• Prize wheels (IPad, iPhone, MacBook's, tickets

for various destinations)• A photo contest via social media• Quizzes via social media• Interactive dance booth• A karoake booth

What to do• All you‘ve got to do to enter the prize wheel

contest is to shop at our store, no limit on the amount of shopping you and bring along your receipt to the prize wheel to spin and win!

• The rest of the activities are open to all and requires no receipts or whatsoever.

PHOTO CONTEST

• For this, you will be asked to upload photos taken by yourself on 4 different categories on facebook, using hashtag #quarkfingersphotocontest

• The top 3 photos with most likes and shares win the contesta nd exciting prizes

• The results will be computer generated.

Quizzes• On each of the 4 days, we will post 2 different

questions everyday, the first person with correct answer wins.

• The quizzes will involve a blurrying out of a picture and you have to identify what it is.

Dance and Karoake• This is for the ultimate fun lovers.• Compete with different people , show your

moves, get the audience to clap and make noise for you, the 3 best dancers and singers win after fair voting.

Closing of the event

• The grand opening will end with a fabulous display of fireworks and launching flying lanterns in the sky.

• And Hey, we need more people with us, coz the more, the merrier.

SAVE THE DATES

• Sunday, May 18th through Wednesday, May 22nd

• Timings : 9 am till midnight• Venue: the amazing QuarkFingers store at the

main boulevard , Gulberg