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The Lancet Series on Midwifery Quality Maternal and Newborn Care. Preliminary Social Media Toolkit for Partners #LancetMidwifery Launch Thank you for participating in the launch of the upcoming Lancet Series on Midwifery publication. - PowerPoint PPT Presentation
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Preliminary Social Media Toolkit for Partners
#LancetMidwifery Launch
Thank you for participating in the launch of the upcoming Lancet Series on Midwifery publication.
This document provides information about the Series launch and presents ways in which your organisation can participate in the social media outreach.
Launch: Lancet Special Series on Midwifery Technical BriefingLaunch date: Monday, June 23, 2014 Venue: London School of Hygiene and Tropical MedicineWebsite - live 23.06.14: http://www.solution98.org
The Lancet Series on MidwiferyQuality Maternal and Newborn Care
KEY INFO
Social Media Profiles
Overall hashtag: #LancetMidwiferyTwitter account: http://www.twitter.com/MidwiferyActionFacebook: http://www.facebook.com/MidwiferyAction
Materials:
A downloadable toolkit with graphics and content is available on Dropbox
http://j.mp/lancetmidwifery
• Provides a framework for quality maternal and newborn care that firmly places the needs of women and their newborn infants at its centre.
• Models the lives saved through an efficiently and effectively delivered the package of midwifery care.• Highlights country experience with strengthening health systems and deploying midwives• Provides guidance on how quality maternal and newborn care can be made available in all countries• The Series will be launched at the London School of Hygiene and Tropical Medicine in front of a national and international audience and web-streamed via http://www.livestream.com/lshtm
COMMUNICATION OBJECTIVES•Disseminate key findings to health professionals, policy makers, stakeholders and media•Present the Framework for Quality Maternal and Newborn Care, using social media and a visual communication approach.
•Raise awareness of Midwifery as the evidence-based model for comprehensive quality maternal and newborn child care.
FOLLOW-UP CAMPAIGN IN BRIEF•Successful global public health movements have always been about setting standards, presenting a new standard of care.
•Quality midwifery care, coined Solution 98 for the general public targeted messaging (referring to 98% of maternal deaths being preventable as a communication entry point), seeks to create a global movement in support of midwifery.
•This campaign component will be launched in the fall, after the Lancet Series launch, and will present a set of information and activation features for the general public.
ABOUT THE LANCET SERIES
These are sample tweets / Status updates that may be used between now and June 23rd in social media communication around the event.
Please use #LancetMidwifery in all communication about the Lancet Series on Midwifery
• Lancet Series on Midwifery calls for a new strategic direction for maternal and newborn child care - published June 23 #LancetMidwifery• The essential needs of childbearing women and newborns are the focus of the new #LancetMidwifery series, out
23/6• #LancetMidwifery presents an evidence-based framework for action on what #pregnant women and #newborns
need - research out June 23• #LancetMidwifery informs of new measures to identify and tackle systematic barriers to #midwifery. The series is launched on June 23rd
• #LancetMidwifery to address role of #midwifery in the world today, challenging current #MNCH thinking
• Lancet: World faces preventable maternal, neonatal deaths & overuse of unnecessary, costly, harmful medical interventions #LancetMidwifery
• We know the care women and newborns often receive - do we know what they need? #LancetMidwifery to present an evidence-based framework for care
• #LancetMidwifery: Inter-professional rivalries, low status of women, poor understanding of #midwifery amongst systematic barriers identified
• #LancetMidwifery article on strengthening systems to support #midwifery in high #maternalmortality countries looks at #Brazil #China #India
• #LancetMidwifery: Midwifery is critical to reaching national and international goals and targets in #RMNCH, now and #post2015
• What childbearing women want? To be healthy, safe, supported, respected, and give birth to a healthy baby that can thrive #LancetMidwifery
MESSAGES TO SHARE PRE-LAUNCH
The above graphic may be used when communicating about the Lancet Series on Midwifery launch. Preferably together with the hashtag #LancetMidwifery
PRE-LAUNCH IMAGES
The above graphic may be used when communicating about the Lancet Series on Midwifery launch. Preferably together with the hashtag #LancetMidwifery
PRE-LAUNCH IMAGES
The above graphic may be used when communicating about the Lancet Series on Midwifery launch. Preferably together with the hashtag #LancetMidwifery
PRE-LAUNCH IMAGES
The following materials are embargo’d until Monday, June 23rd, 9 am CET.
The following messages and accompanying images are for sharing from June 23rd onwards. Please use the #LancetMidwifery hashtag and/or url http://www.solution98.org
The Lancet Series on Midwifery images - these may be used freely in communication. Please always link the website or
#LancetMidwifery
High resolution images available: http://j.mp/lancetmidwifery
Post/TweetMaternal, infant health challenges differ worldwide, yet need for change is common to all countries #LancetMidwifery solution98.org
Post/TweetWhy midwifery? Need to bring in a holistic standard of care #LancetMidwifery solution98.org
Post/TweetLancet: World facing double jeopardy: over-medicalization on one hand and poor quality care on other #LancetMidwifery
MESSAGE #1: NEED FOR CHANGE
Post/Tweet#LancetMidwifery: new framework places women and newborns at the centre of care; solution98.org
Post/TweetMidwifery care for whom? For every woman and #everynewborn! Read the research: midwiferyaction.org #LancetMidwifery #SoWMy2014
Post/TweetFocus on #MomAndBaby: strengthening mother’s capabilities is essential for baby's wellbeing #LancetMidwifery solution98.org
MESSAGE #2: FOR EVERY WOMAN AND EVERY NEWBORN CHILD
Post/TweetInvesting in #midwives can improve quality of care in all contexts. Read about the #LancetMidwifery research: solution98.org
Post/TweetInvestment in #midwives, their environment, education, regulation and management improves #qualityofcare for all #LancetMidwifery
Post/TweetSkilled, knowledgeable and compassionate care is the focus of the #LancetMidwifery research. Read on: solution98.org
MESSAGE #3: SKILLED CARE FOR ALL
Tweet/PostMidwifery is critical for providing high-quality maternal and newborn care for all women and newborn infants worldwide #LancetMidwifery
Tweet/PostImplementing Midwifery: The new standard of care #LancetMidwifery solution98.org
#LancetMidwifery #Solution98 Essential contribution to the post-2015 agenda
MESSAGE #4: NEW STANDARD OF CARE: THE NEXT STEPS
Tweet/Post#LancetMidwifery Series: Introducing new strategic direction for quality maternal and newborn care. Learn more: solution98.org
Tweet/Post#LancetMidwifery: Midwifery matters now more than ever. Join the cause: midwiferyaction.org #midwifery #maternalhealth
Tweet/PostMidwifery brings positive impact on health, psychosocial, and resource-use outcomes, #LancetResearch finds: solution98.org
MESSAGE #5: A NEW STRATEGIC DIRECTION
In addition to the visual and text based materials on the campaign web-sites, the site will offer an activation feature through which people can show support for the need to include and implement Quality Maternal and Newborn Care as a part of the post-MDG Development Agenda.
Tweet / PostSupport the new framework for high-quality maternal and newborn care. Sign the petition now www.solution98.org #LancetMidwifery #Solution98
SHOW SUPPORT
The LSM launch event will be hosted at the the London School of Hygiene and Tropical Medicine.
The web stream will be available on Monday, June 23rd, 10 a.m BST onwards
Webstream: http://www.livestream.com/lshtm
Tweet / PostFollow live the launch of #LancetMidwifery - a new direction high-quality maternal and newborn care. http://www.livestream.com/lshtm
LAUNCH EVENT STREAM
ContactFor questions on the Lancet Series on Midwifery, please contact
Mary J Renfrew RM PhD FRSEPrincipal investigator, Lancet Series on MidwiferyMother and Infant Research Unit (MIRU), University of DundeeE: [email protected]: +44-1382 388664
Petra ten Hoope-Bender, RM MBACoordinator, Lancet Series on MidwiferyInstituto de Cooperación Social IntegrareE: [email protected]: +41-79-682-0090
For accessing and using the materials and artwork, please contact
Charlotta LiukasDigital Media & Campaigns, M4IDE: [email protected]: +358-40-508-3548
