1. The Social Media Product Launch
March 2011

2. 2
Todays Presenters
Andy Roebuck
VP Sales
Brian Cavoli
Director of Marketing
Submit Your Questions for
Discussion After the Presentation
Share your thoughts
#bzzagent
3. The Social Media Product Launch
3
For a product launch
to be embraced by consumers and spread throughout their social circles, they need to be part of the process.



Social media
practices now give companies the best chance for a successful and highly profitable product launch.
This webinar describes 12 ways consumer advocates can drive sales for your new product.
4. Standard Launch Pattern
SALES
StandardLaunch Pattern
TIME
4
5. Social Media Accelerates Momentum
Accelerated Launch Pattern
SALES
StandardLaunch Pattern
TIME
5
6. Embracing Social Media

Thousands of new products are introduced every month, but about 80% fail on introduction

6

Consumer advocacy can be the difference between the success and failure of a launch

7. Marketing is all about the consumer 8. They go to great lengths for the brands they believe in 9. If you give them the tools