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Strategy, management, marketing, business development, consultancy, training, coaching and writing. 2013 was a busy year. 2014 looks even busier.
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© Copyright Kim Tasso 2014www.kimtasso.com
Highlights of 2013& Hopes for 2014
Professional services market – Legal, Accountancy and Property
Kim Tasso reflects on major activities in 2013 and looks forward to 2014
© Copyright Kim Tasso 2014www.kimtasso.com
I try to practice what I preach:
1. Reflect on the past- Remember the successes (and learn from the failures)
- Themes for 2013 were pricing, procurement and project management
- Take time to think
2. Look to the future- Set goals – for the short term and the long term- Reinvent and innovate- Take time to plan
3. Connect with people- Research views and analyse- Share thoughts with clients and contacts- Take time to thank people for being part of the journey
© Copyright Kim Tasso 2014www.kimtasso.com
January 2013
Learning is a lifelong pursuit. To add to my degree in psychology and qualifications in NLP and professional coach/mentoring I qualified as a British Psychological Society certified occupational and personality tester (using NEO).
© Copyright Kim Tasso 2014www.kimtasso.com
February 2013
Whilst most of my work is in the professions, some of my clients are in other sectors…
I completed a major strategy project at not-for-profit D&AD whose pencil awards are the Oscars of the advertising and design sector
© Copyright Kim Tasso 2014www.kimtasso.com
March 2013
Combining some important themes – single parenting, research, pricing, family law and “giving something back” – I published the results of a survey into the cost of divorce with these two great charities
© Copyright Kim Tasso 2014www.kimtasso.com
April 2013
A bird in the hand is worth two in the bush. Key Account Management (KAM) is increasingly important. A major research and Key Client Management project kicks off for a major firm of accountants
© Copyright Kim Tasso 2014www.kimtasso.com
May 2013
There were many coaching successes. From lawyers merging their practices to others moving theirs. From accountants growing their portfolios or sharing their best practice. To construction folk building their teams and finding new roles.
© Copyright Kim Tasso 2014www.kimtasso.com
June 2013
Training remains a key element of my work. Whether on public courses or in-house. Whether competitive tendering for actuaries, strategy for personal injury lawyers or management development for barristers.
© Copyright Kim Tasso 2014www.kimtasso.com
July 2013
Social media continues to grow and I reviewed numerous books. Integration into marketing and business development campaigns remains a challenge. Writing, campaign management and social media were topics on public courses as well as for leading firms of accountants
© Copyright Kim Tasso 2014www.kimtasso.com
August 2013
Cobblers’ children no more! I worked with the great designers and technicians at Fresh01 to build a new web site. Project management in action! Migrating all the content – so MANY blogs – was a challenge.
© Copyright Kim Tasso 2014www.kimtasso.com
September 2013
I travelled to Frankfurt to work with the marketers and business developers in the leading German law firms for the Chartered Institute of Marketing’s (CIM) Project Management in Marketing course
© Copyright Kim Tasso 2014www.kimtasso.com
October 2013
I delivered training sessions on Marketing Return On Investment (MROI) for lawyers and other professional service firms. Jesse J and Einstein provided inspiration (read the blog!)
© Copyright Kim Tasso 2014www.kimtasso.com
November 2013
The deadline for my new book “Rainmakers and trailblazers – a step by step guide to business development for lawyers” arrives. Months of writing and editing draw to a close. Just in time.
© Copyright Kim Tasso 2014www.kimtasso.com
December 2013
You can’t keep a good journalist down!
Throughout the year I continued to write my own blogs and for others – including a series of Marvellous Marketing case studies.
I continue to act as editorial consultant for Professional Marketing magazine.
But I was also out and about reviewing restaurants and events for All In London and maintaining my Kids in London and London Dog Blogs
© Copyright Kim Tasso 2014www.kimtasso.com
And in 2014?
• Legal sector– “Rainmakers and trailblazers – business development for lawyers” - will be
published– On-line content on business development for a major legal publisher
• Accountancy sector– Consultative selling and account management projects– Market analysis supporting key clients
• Property sector– Succession and people strategies for commercial partnerships– Social media in service delivery and “clientology”
• General themes– Strategy in times of market disruption– Competitive tendering and procurement– Psychology support for relationship management (especially emotional intelligence
and conflict management)
• And who knows what else!