PRESENTATIOPRESENTATIONN

BY GROUP 3BY GROUP 3

WE ARE DIFFERENTWE ARE DIFFERENT

NDARI WAHYUNINDARI WAHYUNINURIZKA HAYATINURIZKA HAYATIKURNIA FUJI ASTUTIKURNIA FUJI ASTUTISYANDRA LAYALIASYANDRA LAYALIANINA AGHNINANINA AGHNINAMELBY SAKINA BARAJAMELBY SAKINA BARAJAMELISAMELISALITA AMELIALITA AMELIA

E-COMMERSEE-COMMERSEElectronic commerce is the

conduct of a financial transactions by electronic

means. With the huge success of commerce on the Internet,E-commerce usually refers to shopping at online stores on

the WorldWide Web, also known as E-

commerce Web sites. E-commerce can be

business to business (B2B) or business to consumer

(B2C).

THE DIGITAL Vs BRICK-and-THE DIGITAL Vs BRICK-and-MORTAR COMPANYMORTAR COMPANY

BRICK-MORTAR ORGNZ.BRICK-MORTAR ORGNZ. Selling in physical storesSelling in physical stores Selling tangible goodsSelling tangible goods Physical marketplacePhysical marketplace Paper-based billingPaper-based billing Large fixed cost required Large fixed cost required

for plant operationfor plant operation Customer’s value Customer’s value

proposition is frequently proposition is frequently mismatch (cost > value)mismatch (cost > value)

DIGITAL ORGNZ.DIGITAL ORGNZ. Selling on-lineSelling on-line Selling digital goodsSelling digital goods Marketspace (electronic)Marketspace (electronic) Electronic billingElectronic billing Small fixed cost required Small fixed cost required

for plant operationfor plant operation Perfect match of Perfect match of

customer’s value customer’s value proposition (cost=value)proposition (cost=value)

CLICK AND MORTAR CLICK AND MORTAR STRATEGYSTRATEGY

SPEAK WITH ONE VOICE

EMPOWER CUSTOMER

LEVERAGE THE MULTICHANNELS

E-COMMERSE E-COMMERSE SITESITE

BELIBUKU.COMBELIBUKU.COM This is Indonesia’s This is Indonesia’s

webstore ( book webstore ( book stores)stores)

too simpletoo simple Useless applicationUseless application

AMAZON.COMAMAZON.COM Electronic book Electronic book

storesstores We can find the five We can find the five

top-selling books in top-selling books in this webstorethis webstore

There is customer’s There is customer’s service in hereservice in here

Too much (web Too much (web layout)layout)

EBAY.COMEBAY.COM There are 57 famous brands There are 57 famous brands

in the world which can be in the world which can be accessed on eBay.com. accessed on eBay.com.

Technology has developed Technology has developed "I-Click" Automatic (click "I-Click" Automatic (click Call individual customers). Call individual customers).

Service quickly in the exact Service quickly in the exact order and the priority order order and the priority order in the next halt. in the next halt.

Can not reach around the Can not reach around the world such as mainland world such as mainland Africa.Africa.

Can not go on the Can not go on the population of low economic population of low economic status.status.

BHINNEKA.COMBHINNEKA.COM The site bhinneka.com The site bhinneka.com

to be spelled out the to be spelled out the size luxurious and very size luxurious and very interesting.interesting.

system provides system provides bhinneka.com bhinneka.com installment loans with installment loans with BCABCA

bhinneka.com also bhinneka.com also characterize the characterize the product's price, brand, product's price, brand, and product categories and product categories which are the new, much which are the new, much sought, and the limited sought, and the limited edition.edition.

INDOWEBSTORE.COM

STORE.APPLE.COM

THANKS FOR THE THANKS FOR THE ATTENTIONATTENTION

BYE…BYE…..BYE…BYE…..