Presentation on

A Sister Concern of SQUARE GROUP

Submitted To:Mr. Firoz Salahuddin

Submitted By:1. Masud Rana .(160170680)2. Rabaka sultana.(160170697)3. Ariful Islam.(160170636)4. Mahfuzur Rahman.(160170644)5. Rashed Islam.(160170690)6. Aklema Akter.(160170687)

Introduction & History of SQUARE

Presented By:Masud Rana160170680

Introduce of company Profile

Mr. Samson H Chowdhury was born on 25 September, 1925. After completing education in India he returned to the then East Pakistan and settled at Ataikula village in Pabna district where his father was working as a Medical Officer in an outdoor dispensary. In 1952, he started a small pharmacy in Ataikula village which is about 160 km off capital Dhaka in the north-west part of Bangladesh.

Mr. Samson H Chowdhury then ventured into a partnership pharmaceutical company with three of his friends in 1958. Now that small company of 1958 is a publicly listed diversified group of companies employing more than 28,000 people. The current yearly group turnover is 616 million USD

SQUARE today is a name not only known in the Pharmaceutical world, it is today a synonym of quality- be it consumer product, toiletries, health products, textiles, agro vet products, information technology and few more.

• 1958: Debut of SQUARE Pharma as a Partnership Firm.• 2015: PAI (Pre Approval Inspection) by US FDA was successful for Dhaka Site’s

solid dosage unit. WHO approved Square’s GMP.

Now the name “SQUARE " inspires trust. Under his dynamic leadership, SQUARE is set to continue its progress globally

History of Company growth

Sister concern of company list

Presented By:

Rabaka sultana.160170697

F&FFashion and freedom is a

Fashion house from SQUARE which has affordable

comfortable latest high fashion trends for all ages …

LIVE THE LIFESYLE

SWOT analysis for

STRENGTHS

•Reasonable Price•Believe ‘Fashion For All’•Dresses are more comfortable•High Quality Products•Fashion that suits our culture

OPPORTUNITIES

•Distribution Channels•Cover all the occasion•The labors are highly experienced•Online market(Expand into internet)•Offer different styles in different stores

WEAKNESS•Government policy•House rent is very high•New in this segment•Higher cost arising from training personnel

THREATS•Market entry barriers•Design challenges•Local and Global competitors•Not enough funding to keep ahed of bigger players

Segments Presented by:Ariful Islam.160170636

Effective Segmentation Criteria:To be useful, market segments must be rate favorably on five key

criteria.

Market Segments and Targets

• The size, purchasing power and characteristics of the segments can be measured.Measurable

• The segments are large and profitable enough to serve.Substantial• The segments can be effectively reached and served. Accessible• The segment are conceptually distinguishable and

respond differently to different marketing.Differentiable

• Effective programs can be formulated for attracting and serving the segments. Actionable

SEGMENTATION• Fashion & Freedom has segmented there market in terms of

geographic and demographic segmentation. • They have targeted the customer of Dhaka who wants local

good quality product and wants innovative local design. • Although Fashion & Freedom targeted middle class people as

there customer. • person's work experience and of an individual's or family's

economic and social position in relation to others, based on income, education, and occupation.

• Currently the business is targeting only on highly populated areas in Bangladesh where high income group of people are available like Dhaka, Chittagong and Sylhet.

TARGET MARKET

• In case of Fashion & Freedom from children to any age group, from lower middle class to upper class, regardless to race, religion, gender ,literacy level, life style or personality any and every single person is their target market.

• MIDDLE CLASS• UPPER MIDDLE• CLASS• LOWER MIDDLE CLASS

BRAND POSINITING BULLS EYE

Presented By:Mahfuzur Rahman160170644

StrategyPresented by: Rashed Islam160170690

Competitor’s of F & F

• The major competitor of F & F currently in the market are:

Other Brands Local Tailors Foreign Garments

Strategy taken for compete with rivals

• Better quality & longer-lasting• Rarer : Our dress designs and collections offering

something customers can't buy anywhere else.•  More beautiful packaging: Packing is so attractive • Endorsed by a celebrity: making our add by well

known model & players• Better customer service : Be polite, build

relationships with our customers and respond to complaints quickly and calmly

• Offer online ordering• Faster delivery• Better locatednearer public transport, or with parking facilities, right through to having a beautiful view. • Better payment options : Credit card• website is more efficient, reliable, quicker&

simpler : all information about our product

Presented by:Aklema Akter.(160170687)

Marketing strategy

• Pricing Strategy• Promotion

Strategy• Distribution

Strategy• Sales Strategy

Pricing Strategy

• Finding optimum price

• consumer demands• Product attributes• Considering

competitors pricing

Promotion Strategy

• Advertising through radio, television

• Direct Mail • After sales

customer surveys• Social media

websites

Distribution Strategy

• Direct retail distribution channels

• Direct by means of the internet or catalog

• Direct by means of a sales team

Any Question?

THANK YOU