PPC ADVERTISING ROLE www.vertexplus.com

PPC ADVERTISING ROLE

As it is well known as the PPC stands for Pay per Click it is an Internet Marketing

Strategy that is used for online advertisements. As Paid search is commonly

referred to pay per click (PPC) advertising because the most common form

referred to pay per click is that we have to only pay when someone clicks on our

ad regardless if a sale is made or not.

In the PPC advertising search engine the advertiser have to bid on a keyword. On a

single website or network of websites, the publisher of the site will habitually set a

fixed pay per click rate. It also called Cost per Click.

We often suggest PPC for fresh websites. If we looking as forward for our business

SEO has long-term benefits and is a great investment in your site’s future value,

but the big outcome results takes months or years. PPC is a way to get the

immediate traffic and can help us to generate significant sales within weeks.

Some essentials for PPC:-

6%-8% of mobile users are more likely to click on PPC ads that contain

phone numbers

52% of people who click on PPC ads still go on to call the advertiser.

PPC Phone leads are three times more likely to convert.

Inbound calls are worth 5 to 10 times the value of form fill leads.

78% of local searches on mobile result in offline purchases.

PPC ADVERTISING ROLE www.vertexplus.com

95% said text ads were very important.

65% said remarketing was very important.

68% said social ads were moderate-to-not important.

1 in 3 searches on Google is local.

Yes, 33% of searches on Google are related to location.

The top 3 paid ad spots get 41% of the clicks on the page.

The first ad Words ad goes back to year 2000 and it was for live mail-order

lobsters.

At least 95% of Google’s total revenue comes from advertising.

Businesses make an average of $2 in revenue for every $1 they spend on

Adwords.

Spending on PPC Ads rose 12% year-on-year in the fourth quarter of 2014.

In ordinary, search engines don’t charge anything to insert a PPC advertisement.

There’s no fee to set up an account and we have to only pay each time someone

actually clicks on our ad. PPC advertising can situate a budget based sales goals

that how aggressive we would like to be. If we have a small business like gym or a

hair salon, or maybe we have a small landscaping company. It doesn’t matter Even

our clients are to be fully local; PPC will still work for us.

In today’s atmosphere where dollars plays a significant role, a single dollar is spent

on the marketing or advertising matters more than ever.

For more details visit here:

www.vertexplus.com

VertexPlus Software Pvt. Ltd. B-19, 10-B Scheme,

GopalPura Road, Jaipur, Rajasthan - 302018 INDIA

Contact us: +91 141 6622222, +91 141-6622202