PPC Advertising on Mobile: Why is it a big deal?

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2010 has irrefutably proven itself as the breakout year for mobile search marketing. The landscape is shifting as well, as market share for Google mobile PPC activity overtakes Bing and sets its sights on the once great but now dwindling Yahoo Search. The PPC marketer needs to be aware of the opportunities, considerations and pitfalls of advertising on this channel.


<ul><li> 1. PPC Advertising on Mobile<br />Duncan Fisher<br /></li></ul> <p> 2. 85% new handsets access mobile internet<br />30% UK subscribers have a smart phone<br />12% of UK Shoppers research on mobile<br />10% of all bets made through mobile<br /> 3. 4. 5. 6. 7. 110K searches on bet in April<br /> 8. 91K searches on bingo in April<br />91K searches on bingo in April<br /> 9. Keyword behaviourfor last 4 years<br /> 10. CPC patterns by device for last 4 years<br /> 11. Mobile PPC Key Considerations<br /> 12. Improve Customer Engagement<br /> 13. Adformats on Mobile<br />Click to Call<br /></p> <ul><li>Ability to easily connect with prospective customers </li></ul> <p> 14. Location specific business numbersLocation extensions<br /></p> <ul><li>Show business location alongside PPC advert</li></ul>