1. Media Marketing Network January 29th 2013 Net Natives Social Media ExpertisePPC Advertising & Best practiceWednesday, 30 January 13

2. What we do... Digital Intelligence Audits Consultancy /Training Social & Online Ads Social Marketing So!ware Mobile SolutionsWednesday, 30 January 13 3. Who for...Wednesday, 30 January 13 4. What we will talk about today What is PPC? How to eectively use PPC PPC in action- St.Christophers Fostering Recent DevelopmentsWednesday, 30 January 13 5. PPC (Pay-Per-Click) AdvertisingDisplay & SearchRemarketingWednesday, 30 January 13 6. Why we do it...Example campaign comparison The Argus Juice FM Minimum3,750 4,560 4,650 5,880Spend Facebook 393,340Linkedin 119,271 56,247120,00056,781 Google 33,100 Courses Sussex Reach Clicks, Likes,NONE NONE NONE Applications, Enquiries,Audience Reached,ReportingSpecific Advert results Facebook Adverts, Sponsored Stories, Google Size of Advert & Length of Advert Search, Google Display, Position on Bus Ad Types Google Remarketing,Page number Time SlotLinkedin Adverts Too manyto list...BroadTimesRoutes TargetingWednesday, 30 January 13 7. Why we do it...Targeting options online LocationSeniority AgeJob Title Industry Company Name Education Company Size Relationship StatusGender InterestsWorkplaceWednesday, 30 January 13 8. How we do it...Google Advertising - SearchWednesday, 30 January 13 9. How we do it...Google Advertising -DisplayWednesday, 30 January 13 10. How we do it...Facebook AdvertisingPage Post Ad Sponsored Page Like Sponsored Page Post Targeted AdvertWednesday, 30 January 13 11. How we do it...Facebook Multi-variate Advert TestingWednesday, 30 January 13 12. How we do it...Linkedin AdvertisingWednesday, 30 January 13 13. How we do it...Google/Facebook RemarketingWednesday, 30 January 13 14. Data is KING - detailed reporting as standardWednesday, 30 January 13 15. Whats Big Top?Wednesday, 30 January 13 16. Demonstrable Results ! Number of Enquiries & Cost per enquiryWednesday, 30 January 13 17. Measurement of Success Reach Click through rate (CTR) Response Return of investment (R.O.I) Benchmarking / market analysisWednesday, 30 January 13 18. Destinations - landing page best practice...Wednesday, 30 January 13 19. Engagement Developments ForumsVoucher CodeQuiz & Business CardWednesday, 30 January 13 20. Thank youAny Questions?Alex Watson & Don Skinnert: 01273 783 850m: 07590 414 990e: alexw@netnatives.com@steveevo @netnativesWednesday, 30 January 13