Clients Presentation – T. Seshu Karthick

Customer Retention & Engagement Platformto drive business growth

"Thank Bunny" empowers a retail brand to execute, track and measure customer engagement, and thereby build a loyal customer base.

What is ThankBunny?

It can be regarded as for Retail Brands

The result? Long-term relationships and maximized margins.

The Problem

On an average, 60% of new customers do not come back after first sale.

The Solution

A Unified channel for Retail brands to engage their customers and ensure loyalty.

Access all customers details in a single place

Get more people to join the loyalty club

Give incentives to loyal customers

Stay connected and Engage with Customers Get actionable data

about customer behavior every quarter

There are 3 components to drive deeper relationship with customers.

Loyalty Frameworks

Gamified!

Data Analytics EngineTo Predict Customer Behavior

Customer Engagement ChannelsOn Web, Mobile & Social

Image Credit:https://www.flickr.com/photos/thomaschung/9407289467/?rb=1

THANK BUNNY

THANK BUNNY Suite

Mobile Fan-Club PlatformCheck-in Rewards

In-Store Loyalty PlatformSpend based Rewards

End users download ThankBunny app to their mobile phones, and join the fan-clubs of their favorite brands.

As an incentive, all fans get special deals/offers from the brands.

End users signup to loyalty program in-store. The merchants reward them based on their points accrued on every purchase.

We help merchants analyze their customer buying behavior and run engaging campaigns.

Mobile Fan-Club Platform

• The Merchant registers a virtual fan-club for his brand, and invite customers to join. • He gets the privilege to publish news / deals at his club, and execute smart campaigns.

Clean Interface.As Easy as Email

In-Store Loyalty Platform

Accessed on Desktop, Mobile and Tablets

Roles – Brand Admin & Store Manager

How it works

As a first step, the merchant chooses to be part of our Network. He can customize the modules of Thank Bunny for his likes.

• Data privacy and security is given the most importance.• We keep the customer profiles in a common pool – This eliminates redundancy• Points accrued by customers of a merchant store can be redeemed only at that store.• Each merchant’s data is compartmentalized.

Product Features

Receive feedback from in-store customers

Communicate Offers & Coupons at right time

Gamified Loyalty Platform with an

effective points system

Execute Email & SMS Campaigns for specific segments of customers

Reward Customers in 10 Different Ways

1. Spend Based rewards

Points are earned when the customer spends. Following rewards can be offered:For "X" points earned, get "Y" grams of 22 kt of Gold Free.For "X" points earned, get 1 cent Diamond FREEGet equal grams of silver FREE for the amount of points earned.

2. Privilege Based rewards

Sometimes, it can be about the privilege of getting enrolled into your loyalty system.Rs. 400 off per Sovereign of gold if you are a member of our loyalty programLifetime Discount of 2% Off on all Gold buying

3. Gifting Opportunity

After each transaction, customers will be prompted to give a small cash-voucher to their friends. You can have a min purchase required for the voucher to be used.

Cont…

4. Re-engagementGive away offers and discounts for customers to come back to you after a hiatus.

5. BirthdayReward your customers with a gift on their birthday. Give out Meal vouchers, Flipkart gift cards, etc

6. Come back this monthIncentivize your customer to shop with you again before the month/quarter ends.

7. Cross DealsIncentivize your customers to try what they have not tried. Ex: Offers on Diamonds for Gold buyers

8. Monthly NewslettersInform customers on what is new at the showroom and what deals can they expect this month.

9. Welcome rewardsIf he is a first-time customer, reward him in plenty with time-bound cash vouchers.

10. Free PointsFor specific part of the year, you can offer double points or free points to your customers.

Technology Inside

Server Stack

Built using PHP, No-SQL database (MongoDB), MySQL, and Parse APIs. It is hosted on a scalable cloud server at DigitalOcean.

Real time Analysis(Future Roadmap)

Berkley Data Analytics Stack – Apache Spark and Storm for in-memory analysis of curated profiles and real time scoring.

Data Analytics Engine

Parse Open Source Framework is used as an interface to MongoDB. The Engine offers visual reports, data import / export functions, and CRM like filters.

Mobile Access

Apps for iPhone, iPAD and Android mobile devices are available. The objective is to increase the accessibility of Thank-Bunny software across multiple devices & channels.

T. Seshu KarthickFounder & Tech Architect

Bags 7+ yrs as Sr. Software Engineer at Convergys and American Airlines.Education: M.S at Univ Texas at Dallas (USA), Ignite at Stanford University

The Team

Hari KrishnanProduct Advisor

Early Stage VC Investor at Astarc Ventures - Heads the research function for Financing/Acquisition Transactions.

Muthu RamakrishnanLead Programmer

Full Stack Engineer at Apigee, Cloud Platform Sales Engineer at Google, and resource person at GDG-Chennai.

Happy Customers

Our customers are the business owners who have 1-10 retail outlets across the city/country. They include Restaurants, Jewellers, Fashion Boutiques, Home appliance retailers, etc.

Fashion Retailers Jewellery MerchantsClients

KK Creations, Sting Clothing, Diva, etc.

Vummidi Jewellers, Chennai Diamonds, Konika Jewellery, etc.

Success Story

Konika Jewellery with 2 retail outlets in Chennai (India) The people at Konika Jewellery engaged their users with THANKBUNNY and achieved

72% returning customer-rate. Earlier, they only had 55% returning customers.

Performance

Timeline2015 July 2015 Dec 2016 Mar 2017 Feb

MVP Beta Launch Public Launch Investor Pitch

Metrics• 10+ Jewellery Merchants signed up for In-Store Loyalty Platform• 5000+ Customer records handled• 50+ Fashion Retail Brands signed up for Mobile Fan Club Platform • Revenue Generating every month

Partners• Associated with Fashion Premier Week (India) 2016 and 2017.• Selected to be among Top 200 Iconic Startups in India by

Our Pricing : Rs. 4950 /mo onwards

That’s TRUE. We have a free tier with lifetime validity as well.

Goal is to build an eco-system that will assist retail businesses to engage & retain their customers.

Software as a Service

The segments that are apt for this software are Restaurants, Jewellers, Fashion Boutiques, and Retailers with 1-10 outlets across city/country

The clients pay for the use of software on a monthly basis (paid yearly)

Cost

SAAS

Model

Free Trial PeriodOffer customers to try the product on free trial period.

Add-on Services

Consulting Service

Bundles

Strategic PartnershipsLaunch with fashion partners such as Fashion Premier Week.

Bundle ThankBunny with 3rd

party POS and CRM softwares

Provide Loyalty Program strategy consulting for brands

Direct & Email Marketing

Digital MarketingTargeting on Web and Social

platforms (FB, Linkedin)

Targeted direct marketing to enroll prospective merchants

Contact

facebook.com/seshukarthick

in.linkedin.com/in/seshukarthick

seshukarthick@dimensionsco.com

+91 9962257775

in

Need More information?

Visit http://thankbunny.com/

T. Seshu Karthick