Pinterest

Statistics(April 2015)

Second fastest growing source of web traffic referrals

Greatest increase in active users this year (along with Tumblr)  

Why Pinterest?

Research shows Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.

What are you looking to achieve?

• What are your objectives in using Pinterest?

• Gather ideas/ test what is popular

• Brand promotion NB colour boards

• Push out your content, including videos

Your Pinterest Account

• Personal and/ or business?

• Business gives you analytics

• Pinterest won’t like you promoting your business from a personal account.

• business.pinterest.com

• Benefits: Allowed to promote your business

• Analytics• Authorise individuals to post

Business Pinterest

Settings• Check your settings:• Email settings • Verify your website in order to get

analytics (if you have a business account)• Decide whether to link facebook and/ or

Twitter – NB Pinterest will post every time you pin something unless you change setting

• Complete the “About” section.

Create Boards

• Think about what your clients are interested in.

• Create boards for your own work and “interest” boards that will attract people who might become clients.

• Create boards that use the key words for which you want to be found on Google

Sara Greenfield

Things to Pin:

• Blogs/ pages from your website• Re-pin images from your followers• Create group boards & invite people to Pin• Pin “behind the scenes” photos / videos

Uploading images

• Pin direct from a website or upload from Pinterest

• Include a call to action• Use free tool – PicMonkey to add text or

effects to an image• If uploading an image onto Pinterest,

make sure you “edit” and add a web link

Pin It Button

• Add a Pin It button to your browser so you

can pin direct from the web• http://about.pinterest.com/goodies/

• Add a Pin It button or widget to your website so that people can pin from your website

1. Click the PinIt button in your browser

2. Pick the image from the website that you want to Pin and click the button. Your image

is pinned in two easy steps

Top Tips

• Don’t be overly promotional• Search for similar businesses and have a

look at what they are doing • If you have an item for sale, create a rich

pin• Use Key words in the description

Find Followers

• Find people from Facebook/ Twitter• Run a search• Follow people who re-pin your posts• Promote it on other channels eg write a

blog, add a link to Facebook, email footers etc

• Competitions

Other Tips

Don’t forget you can Pin videos

Run competitions – NB Guidelines: http://business.pinterest.com/brand-

guidelines/

Analytics

• To see what people are pinning from your website go to http://pinterest.com/source/domain.com/

• Also: verify your website to get analytics from your business Pinterest account

Contact Us

• http://www.brightyellowmarketing.com/• @brightyellw• facebook.com/brightyellowmarketing• Sparkle@brightyellowmarketing.com• 01953 600534