Pinterest – a beginners guide for business

Who am I?

“There’s not enough social media”

....Said no one, ever

Fear drove you here

What is it?

What are Pins?• Pins are visual bookmarks. Each Pin you see on Pinterest links back to the site it came from, so you can learn more—like how to make it or where to buy it.

• Collect your Pins on boards• Boards are where you collect your Pins. You

can make boards for anything and everything

Your home feed is just for you• When you first log in to Pinterest, you’ll see

your home feed—it’s a collection of Pins from the people and boards you follow, and related Pins. It updates every time there’s a new Pin.

What can you do with it?

Discover, dream,aspire

Curate and Collate a Collection that Lasts

Connect to people... just like you

A virtual high five

Spread the Share .....further than you can reach

BUT...WHY BOTHER?

Who is using it

• 11.5 million unique visitors per month• 70 million users worldwide• Over half a million in Aus• 1.5 million unique visitors per day• 80% female• 15 minutes per visit• Over 80% aged 25 to 54• 70% earn less than $75K• Pinterest drives over 40% of ecommerce

traffic

Who is using it

• Average sales order for visitors referred by pinterest $58

• Percentage of US online shoppers who bought something as a result of a Pinterest recommendation 47%

• Percentage of daily Pinterest users who consult it while in-store 52%

Referral Traffic

40% of traffic to online shops

That has increased a further 67% since last year

Engagement and positioning

Direct sales

Awareness

Word of mouse

4,000,000 Plus Followers!!!

Drives traffic to their blog – and positioning of their brand as leaders in travel advice

Pinterest followers spend 15 times more than the Facebook followers

Pinned over 375,000 times

www.effecientlifeskills.com

How to get started• Sign up at www.pinterest.com• Once you have “person” account, sign up a

business account (access analytics)• Perfect your “About”/ “Profile”• Find boards and people to follow (check your

‘friends’ recommendations from Facebook)• Visit the “Goodies” page on Pinterest &

install “Pin It’” button to your browser• Create your boards

Find Pinners, Boards or Pins to follow

Use #Tags

Search on people or businesses you know – competitors, clients, suppliers, industry media

HOW TO CREATE GREAT PINS• Highly visual• Colourful (Red pinned more than blue)• Text on image• No faces• Vertical – 2:3 aspect ratio• No packaging• Break rules to standout

• Where to get images:– Your own– Dreamstime– CompFight– Getty

What to pin?• The tangible benefits of your business product

or service (Not just the product)

• Communicate the essence of your brand – values, colours, interests, beliefs, features

• Acknowledge the lifestyle of your customers

Think like a publisher

• White papers• Articles• Blog posts• Infographics• Videos• Reviews• Testimonials• Competitions

“The trick to succeeding on Pinterest isn't necessarily about showing off your products or services directly. It's about finding creative ways to show how those products and services fit into the lifestyles of your target audience.” Hubspot

Connect your other social media accountsCross promote between them

consistent

Be super specific

Super specific

Creative nameCreative names

Integrate into your site

• More is best – be regular• Pick the right time of day• Engage with other Pins• Put links in your descriptions• Be highly visual• Delete old pins• Check Analytics regularly

You can connect your Pinterest account to your Facebook account. This will give you the option to post your pin automatically to Facebook. You have the option to select this for each Pin (Just tick the box).

• You can’t pin your Facebook posts to Pinterest. You need to go into Pinterest and upload your Image as a new pin.

• You can’t pin other people’s Facebook posts to Pinterest. You have to right click their image, save the image, and Upload as a new pin.

• There are services that can help with this: http://www.pinvolve.co/pricing

A Pin keeps giving over and over again

Sold out products???

• You Pin a product you have for sale, the product sells, but the Pin is still out there?

• Delete the Pin so you don’t drive any more traffic OR update the page that you have Pinned from to tell visitors “Sorry – this product has sold out...but here is one just like it”.

• If this is a one-off product or you have little stock make note of that in the original pin – perhaps even noting the date.

To pin or not to pin?

• Are your customers there?• Does it suit your objectives

(traffic, branding)?• Do you have the time?

https://help.pinterest.com/en

bambi@thewoo.com.au