1

Online Video Marketing

August 17, 2009

2

Market conditions suggest significant opportunity for health-focused information online

83% of internet users (61% of American adults) look online for health/medical advice/information

Online health consumers are hyper-engaged with online resources and crave information and interaction

75% of patients with chronic conditions say their online research affected their decision about how to treat their illness and what products to buy

The Internet Imperative

Sources: Slide 19

3

Market conditions suggest significant opportunity for health-focused social networking and more specifically, online video communications

More than 80% of internet users watch online video regularly

By 2013, approximately 52% of US internet users are projected to be regular social networkers

YouTube as a Search Engine is now #2 behind Google (and ahead of Yahoo)

The Online Video Imperative

Sources: Slide 19

4

Drives branding and awareness

Extends the life, impact and reach of our message

Builds customer loyalty

Encourages consumer advocacy

Short customer case studies, executive speeches, training, thought leadership or product tours are examples of great videos to share.

Online Video Benefits

Sources: Slide 19

5

Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites

eTactic: Online Sharing Sites (targeted)

6

Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites to be exposed to millions each day

YouTube.com

Leader in video watching and distribution. Allows people to easily upload and share videos on site and across Internet through websites, mobile devices, blogs and email

Revver.com

Supports free and unlimited sharing. Pairs videos with targeted ads and tracks them as they spread

Veoh.com

Gives users power to easily discover, watch and personalize viewing experience. Gives free access to TV and film studio content, independent productions and user-generated videos on Web

Metacafe.com

Specializes in quality over quantity video content. Delivers exceptional entertainment experience by engaging and empowering audience

eTactic: Online Sharing Sites (masses)

7

video.Yahoo.comPop-culture mashup. Pick original and up-to-date videos for viewing

blip.tvPublisher-friendly video sharing and distribution site

vimeo.comHip, user-generated content

video.google.comOffers ad revenue sharing w/publishers

viddler.comNewer site with cool features like comments tied to a particular time in the video and automatic webcam sync

facebook.comGives people ability to share and connect. Keep up with friends, upload photos, share links and videos, and learn more about people.

eTactic: Online Sharing Sites (masses cont’d)

8

Whitepaper: B2B Marketing with VideoPublisher: Brightcove

Article: Top Ten Video Distribution ChannelsPublisher: Layers Magazine

Article: The Dawn of a New Industry: Internet Video Production & Marketing

Publisher: Fathom SEO

eMarketer

Pew Internet Project

ComScore

Sources