Using Video Marketing for Online Profits

Using Video MarketingFor Online Profits

http://newhorizons123.com/

Want More Customers to Find You?

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Search Engine Marketers are all Focused on ONE Thing…

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Getting as Much Traffic to Their Site(s) as Possible!

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Using Video is the BEST Way to Increase Your Traffic


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Any Business Message Can be Delivered Better in Video

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Why Video Marketing?Potential to go Viral

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Costs are Relatively Low When Compared to Other Marketing Tools

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A Significantly Huge Number of People Like Video and are More Likely to Opt-in

http://lbvm.newhorizons123marketing.com/

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Video is Also a Great Branding Tool

http://newhorizons123.com/branding-with-video/

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Leverage Your Reach With Video

You May Have Noticed That Marketing Has Changed1950 - 2000 2000 - 2050

Internet Marketing

What to Put in a Video

Business Profiles

How-To’s

Product Demos

Book Trailers

Video Ads

Video Blogs

FAQs

Anything…

Where to Publish?

http://images.google.com/imgres?imgurl=http://images.pcworld.com/reviews/graphics/products/imported/30371_g1.jpg&imgrefurl=http://www.pcworld.com/product/specs/id,30371/revver.html&h=207&w=275&sz=5&hl=en&start=3&sig2=NBF_f60sTyhcRFWPNRjz6Q&um=1&tbnid=P8A35DPe6ADS-M:&tbnh=86&tbnw=114&ei=jrubSNzSHaGceuSN8MUF&prev=/images?q=revver&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD

http://en.wikipedia.org/wiki/Image:Yelplogo.gif

http://images.google.com/imgres?imgurl=http://theleetgeeks.com/large_images/viddler_logo.gif&imgrefurl=http://theleetgeeks.com/video/&h=226&w=580&sz=13&hl=en&start=1&sig2=F-itwPMKU2foqh8wkLrMrQ&um=1&tbnid=BwbAPsNL2WLcEM:&tbnh=52&tbnw=134&ei=WbubSOLvMI2AeaqI_LoF&prev=/images?q=viddler&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD&sa=N

http://images.google.com/imgres?imgurl=http://blog.awakenedvoice.com/wp-content/uploads/2006/07/home_bliptv.gif&imgrefurl=http://blog.awakenedvoice.com/?akst_action=share-this&p=171&h=156&w=262&sz=8&hl=en&start=2&sig2=FAwwf_gxI9MNXNt8P6eVaQ&um=1&tbnid=1P73IUjVPk1URM:&tbnh=67&tbnw=112&ei=erubSMqfH4ueecOP-bIF&prev=/images?q=blip.tv+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD

Video Content Trade-Offs

Interviews

Webinars

Demos

Music videos

Spoof /

comedy

Drama

InformEntertain

Video Content Tips Short is sweet

Inform in your first 10 seconds

Live videos require no editing

PowerPoint Driven Content/Animations

No Scripts Needed

Short is Sweet

https://www.youtube.com/watch?v=e0qRePYbnMw

https://www.youtube.com/watch?v=e0qRePYbnMw

Make Your Point In The First 10 Seconds

Attention Declines Rapidly

• Shorter almost

always better

• Command

attention at start

• Fast pace keeps

attention

Data from EyeView Digital (www.EyeViewDigital.com)

http://www.eyeviewdigital.com/

Live Video Requires No Editing

Camera Shy? Use PowerPoint

DIY

Outsource

http://newhorizons123.com/branding-with-video/deliver-your-message-in-video/

http://i-teachonline.com/swv/?e=NH123




Be Yourself

http://www.youtube.com/watch?v=R6duq7Z3zO4

Camera

Cheap is fine (under $500)

External microphone jack

HD is not required for web

Widescreen (16:9) is a good idea

Other Gear Lighting helps a lot

Target, Walmart, or Craigslist Inexpensive mics are ok

Gorilla Tripod

Screen recording

Camtasia ($) or Jing (open source)

Editing

Free software is fine

Mac iMovie or Windows Movie Maker

Time consuming

Allow time for the right videos

What To Avoid

Backlight or window backgrounds

Expensive camera

Tile floors or empty rooms (echo!)

Expensive editing software

Technical Video Formats

.WMV

Windows format for the web

.MOV

Apple format for iTunes and the web

.M4V

Apple format for iTunes, iPods and iPhones

Flash

Most compatible - use for all web posting!

Publish Everywhere Easily

http://images.google.com/imgres?imgurl=http://images.pcworld.com/reviews/graphics/products/imported/30371_g1.jpg&imgrefurl=http://www.pcworld.com/product/specs/id,30371/revver.html&h=207&w=275&sz=5&hl=en&start=3&sig2=NBF_f60sTyhcRFWPNRjz6Q&um=1&tbnid=P8A35DPe6ADS-M:&tbnh=86&tbnw=114&ei=jrubSNzSHaGceuSN8MUF&prev=/images?q=revver&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD

http://images.google.com/imgres?imgurl=http://theleetgeeks.com/large_images/viddler_logo.gif&imgrefurl=http://theleetgeeks.com/video/&h=226&w=580&sz=13&hl=en&start=1&sig2=F-itwPMKU2foqh8wkLrMrQ&um=1&tbnid=BwbAPsNL2WLcEM:&tbnh=52&tbnw=134&ei=WbubSOLvMI2AeaqI_LoF&prev=/images?q=viddler&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD&sa=N

http://images.google.com/imgres?imgurl=http://blog.awakenedvoice.com/wp-content/uploads/2006/07/home_bliptv.gif&imgrefurl=http://blog.awakenedvoice.com/?akst_action=share-this&p=171&h=156&w=262&sz=8&hl=en&start=2&sig2=FAwwf_gxI9MNXNt8P6eVaQ&um=1&tbnid=1P73IUjVPk1URM:&tbnh=67&tbnw=112&ei=erubSMqfH4ueecOP-bIF&prev=/images?q=blip.tv+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD

Don’t Forget…Your OWN Websites/Blogs

http://newhorizons123.com

http://myvideotalkreviews.net/blog

http://blog.newhorizons123.com/

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Brought to you by Julie Weishaar

http://brandbyvideo.com/video-marketing/local-business-niche-markets/branded-niche-market-videos/


http://brandbyvideo.com/video-marketing/local-business-niche-markets/generic-niche-market-videos/


Documents

Using Video Marketing for Online Profits