ENHANCING YOUR MARKETING STRATEGIES WITH ONLINE VIDEO How Video
Marketing Works Presentation By:
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The Big Shift Internet Traffic 69% of all consumer internet
traffic will come from online video views by 2017. YouTube Effect -
1 billion users - 6 billion hours of video Video Ad Spending in the
U.S. $4.1 Billion in 2013 Predicted to double in 2016 2012 57%
Video 2017 69% Video
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TBD I NEED TO CHECK WITH SOMEDIA ABOUT THE STATS THEY PROVIDED
Audience Demographics
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Why Works So Well Attracts Their Attention More likely to click
on a video thumbnail 2x the time spent on your website Drives
Traffic to Your Website 3x more monthly visitors 157% increase in
organic traffic Videos rank about 4x faster on Google Converts
Viewers by Building Trust 46% more likely to seek information after
watching a video
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OK, enough with the statistics already!
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EducationalEmotional Practice Introduction Your Services &
Treatments Frequently Asked Questions (FAQs) Testimonials Patient
Stories Before & After Types of Patient Videos
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Title Above the Fold
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Video Tools to Use Tags area Views
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Oh no, not more stats?
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Benefits of Medical Practice Videos Grab Their Attention With
Social Proof High number of views Social sharing Lots of likes
Increases views & lengthens watch time Builds Instant Trust
Expertise Personal interviews Before & after photos Seeing
other patients successes
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How to Get Started Decide on Types of Videos Several 30- and
60-second videos Cover a variety of topics Videos placed
strategically to reach more people Plan your target audience and
your budget Will you advertise your video? When in doubt, look at
Google Analytics! Establish Goals More Google exposure? YouTube
search rankings? Turn viewers into leads?
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Social Media for Videos Step 1: Upload your video to your
social media accounts. Step 2: Optimize your video description. Use
slightly different wording on each site. Match the tone of each
social site. Step 3: Promote Schedule social media posts for
multiple times Post on different days and at different times
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Social Media for Videos Step 4: Add your video to your website.
On product & service pages. On your Our Videos page. Product
& Service Pages Are a Launch Pad: LEARNING DECISION CONTACT
LEAD
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Got Questions? I probably have some answers. Kim Virrueta ::
951.665.8360 :: [email protected] Free resources to
download: 1.Marketing Checklist 2.Social Media Calendar 3.Google
Optimization Guide 4.Infographic from this Presentation
http://EggstreamMarketing.com/Marketing-Essentials