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The evolution of advertising …in pictures

• Brands among TOP 50 (accordingto Forbes’ ranking)

• Focus on brands more than 70 years old

• Comparaison of same productline when possible

• The ad selection is based on order of appearance

Methodology

Coca-Cola

TODAY: The bottle has become the central object of attention in the ad.

Louis Vuitton

Today : Everything is suggested rather than explained

BMW

Today : the car has changed but the layout hasn’t.

Mercedes-Benz

Today : A massive and powerful image has replaced a leaflet-like ad.

Gillette

Today : Beckham has replace Kojak but the Man is still central to the ad.

Pepsi

Today : The product has gained in size and centrality, but the star is stillthe woman

Nestlé

Today : No more blabla. The color identity is the central piece of the advertising message.

L’Oréal

Today : except the b&w colors, the message hasn’t evolved much in itsform. Still short and the woman is the star rather than the product.

Audi

Today : Emotions and visual power have replaced technical explanations.

Ford

Today : Everything is suggested rather than explained

Danone

Today : Like in the past , the product is king. The message conveyed today is more subtle and words have disappeared

Hermes

Today : No more words. The specialties of the house Hermes are not mentioned anymore. It’s the Hermes universe which is evoked.

Pampers

Today : The ads are still functional and texts is there to reassure on the actual “performances” of the product. The baby is nowadays the star.

• Marketing agency accredited by Belgium’s federal authorities

• 50% B2B / 50% B2C

• 80% SME / 20% Large corporations

• Expertise :

– Satisfaction & Loyalty

– Market research and marketing strategy

– Profitability analysis

• Sectors served : Hospitality, Logistics, Retail, Fashion, IT

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