Entrepreneur101NEIS 19th May 2014

Agenda

Awesomeness

The M&Ms of Sales and Marketing

Some suggestions

How can I help you?

Peter Gjersoe

Denglish

27 years corporate + 7 years StartUp/SME

Dominate Selling is my 2nd StartUp

Helping entrepreneurs sell & build businesses

Awesomeness

Q: Are you happy with the way your life has worked out so far?

A few other awesome ones:

Mark Zukerberg; $25.8Bill

Bill Gates; $78.8Bill

Janine Allis, $60Mill

Richard Branson $5.1Bill

What is the purpose of a business?

The purpose of a business is to add value and thereby attract customers.

Making a profit is not a purpose, but the result of keeping a customer coming back, in a cost effective way.

Sales and Marketing

“If you are breathing, you are in sales!”

Vickie Magic Publisher of “Business Matters”

Think of yourselves and your daily situation

The M&Ms

Mindset

Micro-niche

Message

MediaUnder commit & Over deliver

Your Mindset

The ONLY thing that can stop you

You need CLARITY

If you believe you have won/lost you are right

Where do your beliefs come from?

Your Micro-nicheWhat is a Micro-niche?

Do what you love to do, what comes easier to you?

Who are the people you would like to serve?Test for:

Are there many people looking for your solution?

Is there a strong emotional tug

Is there a past willingness to spend $$?, and

How can you create your uniqueness?

Uniqueness: 15% cheaper, faster, easier to use

“Inch wide and mile deep”

Internet: Global and specialise

Is the right Message important?

The Message(Elevator pitch/Pitch => The How => The Why)

Max 30 sec

Talk about the people you serve

Talk about the problem you solve

Highlight the benefit you provide

What is unique about you

Objective:

Love or Hate

Dominate Selling’s Message

Time test: 15 Sec

What do you do?

“Some entrepreneurs struggle with sales. Often they cannot get the clients they want, and, therefore, do not make the money they want.

We have a proven 4-part program to help entrepreneurs become profitable, building businesses that make a difference, and generate profit”

The HowThe program is called: 'From Wobbly to Strong.'

It consists of a monthly webinar, and follow-up sessions helping with:- Generate confidence through daily points of reference for

success- Identifying the ideal micro-niche- Dominating the micro-niche and generate profitable

sales, and- Avoid feeling overwhelmed by being part of a

community with a common belief that it is better to work together, than being out there, alone.

“The dance”

“So, what do you do?”

Pitch(s)

When asked; then a business card

NEVER from a wallet

Always have ‘call-to-action’ on the back

Exchange value for their details

Then meet and review: “Are we a good fit?”

Your Media

Social networks?

Local papers and mail drops

Videos & audios

The more channels the better

Product?

Getting right Mindset, Micro-niche, Message & Media => Only then think Product

Love your clients or your product?

We part with money:

Fears

Wants

Frustrations

Aspirations

Some suggestions:

You are employee #1

Buddy up

Books:

Tony Robbins: “Unlimited power”/“Awaken the giant”

Michael Gerber: “The E-myth Revisited”

CRM: Zoho CRM

Microsoft products: BizSpark

Expect challenges

How can I help you?

Presentation at NEIS

Monthly webinar: 30 min + Q&A

No one to hold us accountable

Individually we are drops in the ocean. Together we are an unstoppable tsunami

1:1 help

No time restrictions

Who is Awesome?

YOU ARE!