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Entrepreneurship Facilitator Newsletter January - February 2021
What 2021 has in store for business owners is anybody's guess, and all we can do is be prepared. So check out some of ourwebinars to upskill, and to find out how you can be prepared to take advantage of the opportunities that may come your way.
We have also listed 2 FREE business courses.
If you would like us to organise a webinar on a specific topic, please email me. Or you may want to run a webinar yourself that we canpublicise through our newsletter which goes out to over 2,000 people.
Business Predictions for 2021 (that you need to take account of)Customers continue to get smarter.Customers are becoming impatient. They want what they want NOW.Convenience is no longer optional.The virtual and remote workforce is business-as-usual.Companies and brands find more ways to automate and digitize the experience.The word for 2021 will be empathy.Chatbots will do more than just communicate with customers. Personalization at a digital level is getting more personal.Companies will over-automate and over-digitize.Problems can be predicted.
Always look to the future and anticipate the impact on your business and customers.
Read the full Forbes article HERE
2 FREE Business Training CoursesFundamentals of Digital Marketing - Self-paced course
Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help youturn knowledge into action.
AND, you can also obtain a certificate from Google. Getting certified shows others that you have a clear understanding of the coreconcepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Click HERE to find out more
The SECRET to Controlling your Business and your Life - mini-course - Seeking Beta Testers.
ACT NOW! APPLICATIONS CLOSE FRIDAY 22 JANUARY
Approximate completion time is 2-3 hours depending on how much time is spent on reflecting and absorbing the concepts andideas presented in the Mini-Course. The course will cover:
Story-telling effectiveness,Solution innovation,Inspirational quality,Causal effect to take action, andReal-world business applicability.
The Secret Mini-Course will be released to all approved Beta-Testers on Monday, January 25, 2021 and formal feedback willconclude by Friday, January 29, 2021. Formal feedback will be collected through a written survey. A private Facebook group willalso be opened for a limited time to enhance any feedback opportunities. In the future this course will only be available to paying subscribers.
If you are interested in applying to be a Beta Tester, please Click HERE to find out more
FREE Webinars
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Anticipating Risk and Avoiding Disaster in Business - 28 Jan
The Risk Matrix - What it is and How to Use it to Protect Your Business
Join Nic Bolto, Entrepreneurship Facilitator, on the mechanics of a risk matrix and how to use one to protect your business.
What is a Risk Matrix?
A risk matrix (also called a risk diagram) visualizes risks in a diagram. In the diagram, the risks are divided depending on their likelihoodand their effects or the extent of damage, so that the worst case scenario can be determined at a glance.
In this sense, the risk matrix should be seen as a result of the risk analysis and risk evaluation and is therefore an important componentof your project and risk management.
Click here for more info and to book
The 2021 Financial Checklist - a workshop to help you reach your financial goals in the new year!
In this finance-forward, resolution-oriented workshop, Chelsea and Lauren run you through the comprehensive checklist everyoneneeds to start their year off on a good note and finish strong, from budgeting to investing to income diversification. Rather than adoptinga one-size-fits all mentality, this checklist would be adaptable to one's own goals and feature plenty of sub-goals to make sure each onecan be reached within the calendar year.
Click here for more info and to book
A well thought out budget and cashflow forecast helps ensure that your business will be both profitable and viable. A cashflow budget alsosets targets for you to achieve.
In this webinar we will walk you through a cashflow spreadsheet and you will be shown exactly how to complete it. You will receive a blankcopy of the spreadsheet and detailed written instructions as well as on-going support after the webinar.
Click here for more info and to book
Marketing is more than just advertising. Marketing is everything and everything is marketing.
About this Event 10 AM - 11 AM
In this webinar we look at marketing from the point of view of the customer or client. How does your message and the way you present yourbusiness and yourself affect someone’s confidence in buying from you or paying your services. Having a well thought out marketing plan isessential to the success of any business.
Click here for more info and to book
Marketing is more than just advertising. Marketing is everything and everything is marketing.
About this Event 10 AM - 11 AM
In this webinar we look at marketing from the point of view of the customer or client. How does your message and the way you present yourbusiness and yourself affect someone’s confidence in buying from you or paying your services. Having a well thought out marketing plan isessential to the success of any business.
Click here for more info and to book
Each business will have its own particular legal requirements. We run you through the most common ones.About this Event 10 AM - 11 AM
Before you start in business you need to decide what business structure you want to establish. There are three basic business structures -sole trader, partnership, and Company. We run you through the advantages and disadvantages of each structure and help you decide whichone is right for you at this time in your business journey. We also explain how to set up those business structures yourself.
Click here for more info and to book
Getting Your Finances in Order - 29 Jan
Your Financial Plan For Your Business - 4 Feb
Your Marketing Strategy For Your Business - 21 Jan, 18 Feb
Your Operational And Action Plan For Your Business - 28 Jan, 25 Feb
Business Structures and Legal Requirements - 11 Feb
Wow your funders, customers and followers with a POWERFUL Pitch. Every entrepreneur launching a new business, needs to have their“pitch” down pat. What to say and how to say it, how to position your unique offer, how to communicate your story, from start to finish. Thisworkshop will review the steps, delivery methods and provide you with the tools necessary to succeed and “pitch with confidence”.
Click here for more info and to book
There are many reasons and many advantages to starting a business later in life. Mature age Australians, including those at risk ofunemployment due to structural changes in the economy, face unique issues and opportunities in today's labor market, and self-employment isbecoming a more attractive and viable option for older people wishing to be their own boss.
This 1 hour session is especially designed for people aged over 45 and will explore the theme of entrepreneurship and self-employment as analternative pathway or option to employment. Be inspired! We will talk you through the steps you need to take to get your business up andrunning.Click here for more info and to book
In the popular Think Like an Entrepreneur sessions we explore the question, "What does it mean to think like an entrepreneur?” How canbusinesses tap into this mindset to create successful enterprises - even in the face of a pandemic.
This is an interactive webinar, aimed at discussing this question and what it means to each of us.
While life may throw you curve-balls when you least expect them and which you cannot control, the secret is in how you respond to thosechallenges. Ask questions and get answers from other entrepreneurs!
Click here for more info and to book
On Thursday, Feb 25 at 7 pm, Nicole Ashby from High-Profit Media will be presenting a one hour webinar that will help you identify who your mostlucrative, ideal customer is.
Why is this important? Not everyone will do business with you so why would you market to everyone? For your business to be truly successful youmust have a defined "ideal customer" to market to. Learn how to easily identify and reach them like never before.
Also receive a free guide to Marketing Mastery.
Click here for more info and to book
FREE PUBLICITY - Would you like to see your business featured in our newsletter? Send me a picture and a short description of your business! Email - [email protected]
Other NewsThe Future of Retail: Trends for 2021
The pandemic changed the retail landscape in a big way. And there was a boom in spending over Christmas
Consumers are increasingly comfortable shopping online, which means retailers will need to have an e-commerce presence to see success in 2021.Consumers expect to be able to interact with your brand from their mobile devices, and they will continue looking to influencers for brand and product recommendations.
But not all retailers are benefiting from the spending boom. While spending on food and household goods is well above pre-COVID levels, clothing, department stores, and cafes are alllagging. How this will play out for the remainder 2021 remains to be seen, however business confidence levels are stable and technological progress and a stable political environment willensure that a long-term boom will follow once the economy recovers from the pandemic.
Grants and FundingOne question I often get asked is "Is there any government funding available to help me start my business?"
Pitch Perfect - Pitch with Confidence - 11 Feb
Starting a Business Later in Life? Insights for Mature Entrepreneurs - 19 Jan, 2 Feb, 16 Feb
Think Like an Entrepreneur - 27 Jan, 4 Feb, 24 Feb
Marketing to Your Most Lucrative, Ideal Customer - 25 Feb
Grants and funding are generally provided for growing a business or for projects, with a beginning and end, rather than to start or run your business or organisation. There are a range of granloan and assistance programs, such as New Business Assistance with NEIS, offered by the Australian government through the Department of Education, Skills and Employment, as well asState Government programs , and those provided at a local level by Local Councils, all of which actively support the small business community - and these sources should certainly beinvestigated. Even if funding is not immediately available there are many free or subsidised forms of assistance you can access.
If you are specifically looking for funding to get a business up and running, you may want to consider crowdfunding - the practice of funding a project or venture by raising money from a largenumber of people who each contribute a relatively small amount. Or look at attracting investors. But make sure you have a solid business plan prepared.
Check out this webinar on How to Run A Successful Crowd Funding Campaign - click here
Need Assistance? - Contact Us Today
If you would like to present a webinar yourself on some aspect of business that you feel would help others, let me know and I can arrange.
I am available to be contacted via phone, email, of via video conference call.
Paul Miller 0419 575 562
Make an online video conference booking.
Entrepreneurship Facilitators are funded by the Australian Government. We provide FREE advice, support, and mentoring in all aspects of business.
