Digital Ethics3 November 2010

Rule #1… Tell The Truth

the H O N E S T Y

Honesty Of Relationship

• Don’t go undercover• Comply with regulations• Don’t pay

Example: Chinese 50 Cent Party

Honesty Of Opinion

• It’s all about mutual respect• Your opinion is your opinion;• Feel free to share it, but please… • Let others form and express

their own

Example: Nestle

Example: Nestle

Honesty Of Identity

• Most important element• Be who you are• Don’t pretend to be someone else• Practice full disclosure

Example: Whole Foods

Disclosure Is Easy

• Done right, disclosureadds credibility

• Disclosure doesn'tpreclude creativity

• Working for a company or an agency doesn’t hurt you

Ethics – Take Aways

• Be Transparent • Who You Are (Identity)• Who You Represent (Relationship)

• Be Yourself• Don’t Say Something You Don’t Believe / Practice• Let Others Speaking on Your Behalf Do the Same

• Be Smart • Think Before You Post (Judgment)• Don’t Try to Game the System

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Contact:Marshall MansonManaging Director, Digital, EMEAph +44 7969 648 427marshall.manson@edelman.comTwitter: @marshallmanson