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Presentation to the Moscow Social Media Club about ethics in social media engagement. Includes discussion of the WOMMA Honesty ROI model.
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Digital Ethics 23 November 2010
Rule #1… Tell The Truth
the H O N E S T Y
Honesty Of RelaConship
• Don’t go undercover • Comply with regulaCons • Don’t pay
Example: Chinese 50 Cent Party
Honesty Of Opinion
• It’s all about mutual respect
• Your opinion is your opinion; • Feel free to share it, but please… • Let others form and express
their own
Example: Nestle
Example: Nestle
Honesty Of IdenCty
• Most important element
• Be who you are • Don’t pretend to be someone else
• PracCce full disclosure
Example: Whole Foods
Disclosure Is Easy
• Done right, disclosure adds credibility
• Disclosure doesn't preclude creaCvity
• Working for a company or an agency doesn’t hurt you
Ethics – Take Aways
• Be Transparent • Who You Are (IdenCty) • Who You Represent (RelaConship)
• Be Yourself • Don’t Say Something You Don’t Believe / PracCce • Let Others Speaking on Your Behalf Do the Same
• Be Smart • Think Before You Post (Judgment)
• Don’t Try to Game the System
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Contact:
Marshall Manson Managing Director, Digital, EMEA ph +44 7969 648 427 [email protected] Twitter: @marshallmanson