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Presentation to the Social Media Club of Moscow about ethics in social media.
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Digital Ethics23 November 2010
Rule #1… Tell The Truth
the H O N E S T Y
Honesty Of Relationship
• Don’t go undercover• Comply with regulations• Don’t pay
Example: Chinese 50 Cent Party
Honesty Of Opinion
• It’s all about mutual respect• Your opinion is your opinion;• Feel free to share it, but please… • Let others form and express
their own
Example: Nestle
Example: Nestle
Honesty Of Identity
• Most important element• Be who you are• Don’t pretend to be someone else• Practice full disclosure
Example: Whole Foods
Disclosure Is Easy
• Done right, disclosureadds credibility
• Disclosure doesn'tpreclude creativity
• Working for a company or an agency doesn’t hurt you
Ethics – Take Aways
• Be Transparent • Who You Are (Identity)• Who You Represent (Relationship)
• Be Yourself• Don’t Say Something You Don’t Believe / Practice• Let Others Speaking on Your Behalf Do the Same
• Be Smart • Think Before You Post (Judgment)• Don’t Try to Game the System
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Contact:Marshall MansonManaging Director, Digital, EMEAph +44 7969 648 [email protected]: @marshallmanson
