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Recruiting, sourcing, social media, social recruiting, staffing, twitter, recruiting trends
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THE MODERN RECRUITER’S GUIDETO TWITTER
Presented by Carmen HudsonPrincipal Consultant, Recruiting Toolbox
Recruiting Trends Sourcing and Recruiting Social April 11, 2013
@RECRUITINGTREND#RTREND
@PEOPLESHARK
TWITTER IS A LOT LIKE HOT YOGA
It’s a hot mess But, it’s good for you You get better the more you do it321
FEAR IS RATIONAL
ProductivityIntellectual Capital Security
PrivacyCompliance
“Control”
LINKSTERS SEND 110 TEXT MESSAGES A DAY
HOW WE COMMUNICATE
Not only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications.
And, studies show that “Linksters” think very differently about privacy, freedom of speech and information transparency.
DON’T BE SCURRED
Harvard Business Review
Any organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building confidence and trust. This turns a single social media success into a sustained source of competitive advantage..
The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
01 02 03
04 05 06
Persona Person Company
Media Product Event
WHAT IS TWITTER?
TWITTER FOR BRANDING
Post jobs, feature hot jobs, video previews, just don’t spam your followers with constant job tweets. Ask for the Retweet
Your fans want to hear from you – they will consume anything new, original, interesting or funny
Think beyond your website to keep candidates and clients informed about your successes, your process, your team
Target potential candidates and clients through Twitter’s relatively new advertising platform.
JOBS ENGAGE | LEARN
INFORM ADVERTISE
TWITTER FOR CONNECTING
Twitter is a great place to post a few jobs, but ensure that existing employees retweet them for maximum effectiveness
Use the status updates to engage your network. Join the conversation by @ replying and retweeting. Organize using lists and favorites
Custom design a Twitter background aligns to your employer brand, and that gives your followers additional information about your company. Your Twitter page should drive candidates to your careers site
Follow back, retweet and use @ replies to engage and grow followers. Use first names. Don’t forget to thank, congratulate, share and have a good time
JOBS ENGAGE | LEARN
INFORM MAKE IT PERSONAL
TWITTER FOR SOURCING
Post jobs and engage your followers. Think of Twitter as the place to post your “Hot Jobs”
Twitter is one of the best places to keep up with industry trends and learn from experts. Direct your followers to internal and external content
Twitter users often do not overlap with LinkedIn users. Twitter profiles – even inactive ones – are a great source of passive candidates
Grow your network through targeted Twitter advertising,
JOBS ENGAGE | INFORM
SOURCE FIND
FIND & FOLLOW
Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.
Highlight is a gps-enabled mobile app that allows you to see who’s nearby.
Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.
16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
MEETUP HIGHLIGHT
QUORA SLIDESHARE
KEEPING UP KEEPING TRACK
HOOTSUITE: MY SECRET WEAPON
Manage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results..
LI
T
W
http://www.linkedin.com/in/carmenhudson/
@peopleshark
www.recruitingtoolbox.com
LET’S CONNECT
S http://www.slideshare.net/Peopleshark
